This study examines the diverse connected services offered by North American-based automakers operating across North America and Europe. It categorizes the services into seven sub-segments: infotainment and navigation, maintenance, safety and security, remote services, convenience, EV-specific services, and data monetization and function-on-demand services. Findings highlight significant growth opportunities within the connected services market for both automakers and service providers.
The primary growth drivers and restraints affecting connected services are identified, with a focused analysis of offerings from leading OEMs, including Tesla, GM, Ford, Rivian, and Stellantis. These automakers are making strategic investments in software-defined vehicle platforms that enable faster feature deployments and continuous service enhancements. Additionally, they are expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.
The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading North American OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.
The primary growth drivers and restraints affecting connected services are identified, with a focused analysis of offerings from leading OEMs, including Tesla, GM, Ford, Rivian, and Stellantis. These automakers are making strategic investments in software-defined vehicle platforms that enable faster feature deployments and continuous service enhancements. Additionally, they are expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.
The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading North American OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.
Table of Contents
Research Scope
Growth Environment: Connected Services Market
Growth Environment: Connected Services Market
Growth Environment: Impact of the Connected Services Ecosystem in the Automotive Industry
Growth Opportunity Analysis: Connected Services Market
Companies to Action: OEM Offerings
Growth Opportunity Universe in the Connected Services Market
Appendix & Next Steps
