Consumption and demand patterns will shift considerably over the next decade as populations age, new consumption centers emerge, and younger generations increasingly dominate the consumer market.
In this report, F&S identifies strategies and business opportunities for companies looking to expand market share, drive market penetration, and capture new markets. Similarly, companies can identify opportunities for product development/diversification using a generation-based, consumption-focused Ansoff matrix.
In this report, F&S identifies strategies and business opportunities for companies looking to expand market share, drive market penetration, and capture new markets. Similarly, companies can identify opportunities for product development/diversification using a generation-based, consumption-focused Ansoff matrix.
Relevant Information Includes:
Priority areas (e.g., halal, vegan, and experiential consumption) and regions for action
Consumption drivers and restraints
Top 15 consumption economies through 2040
Socioeconomic factors and adaptive product and market strategies by region
The study period is 2020-2040, with 2025 as the base year and 2026-2040 as the forecast period.Table of Contents
Strategic Imperatives- Scope of Analysis
- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative 8-TM
- The Impact of the Top 3 Strategic Imperatives Amid Consumption Pattern Transformations
- Priorities for Action
- Growth Drivers and Restraints
- Leading Consumption Economies
- Regional Socioeconomic Factors and Adaptive Product and Market Strategies
- Generation-Based Consumption Growth Opportunities (Ansoff Matrix)
- Black, Grey, and White Swan Events: Consumption and Strategy Outcomes
- Consumption Trends and Lifecycle Analysis: Vegan Consumption
- Consumption Trends and Lifecycle Analysis: Experiential Consumption
- Sociodemographic Markers and Next-Wave Consumer Markets
- Growth Opportunity 1: Geographic and Portfolio Diversification
- Growth Opportunity 2: Digital and AI-Integrated Products and Services
- Growth Opportunity 3: Value-Driven Consumption
- Benefits and Impacts of Growth Opportunities
- Next Steps
- List of Exhibits
