Australia Quick Commerce Market Size & Forecast by Value and Volume Across 100+ KPIs by Product Type, Payment Mode, Age Group, Location, Business Model, and Delivery Time - Databook Q1 2026 Update

Key Trends & Drivers

• Quick commerce in Australia is shifting from standalone start-ups to being led by large grocers and major delivery platforms. Woolworths has introduced rapid delivery under the MILKRUN brand, offering sub-hour delivery from its store network. At the same time, Coles continues to expand its Rapid Click & Collect and same-day delivery options from supermarkets. Discounters and warehouse clubs are now joining the fray: Aldi has expanded its trial from Canberra into a broader DoorDash-powered delivery rollout, and Costco has partnered with DoorDash to offer same-day delivery in major cities, including for non-members.
• Online grocery now accounts for a significant share of supermarket revenue, and consumers expect delivery options to be integrated seamlessly alongside their weekly shopping, rather than in separate apps.
• Global players like Amazon and Aldi have increased competitive pressure around price and convenience, leading established retailers to integrate rapid delivery into their broader omnichannel strategies instead of treating it as a standalone or niche offering. Platforms like DoorDash and Uber Eats already aggregate demand in food delivery, making them attractive infrastructure partners for retailers that want to reach without fully building their own logistics stack.
• Quick commerce in Australia will increasingly resemble a supermarket-led model, with MILKRUN/Woolworths, Coles' rapid propositions, Aldi via DoorDash, and Costco via DoorDash setting the service standards. Scale players will prioritise store-based picking and hub-and-spoke models over dense dark-store networks, keeping capital intensity in check. Smaller, independent services will find it harder to compete on assortment and coverage, and are more likely to integrate with large platforms or exit rather than operate standalone apps.

• Quick commerce is no longer confined to inner-city Sydney and Melbourne. Uber Eats has announced expansion into more than 100 regional locations, including towns such as Murwillumbah, Ulladulla, Ballina, and Inverell, with plans to more than double its Australian footprint by the end of 2025. MILKRUN and other supermarket-linked services are also expanding coverage across thousands of suburbs, while DoorDash deepens its grocery partnerships, which include regional supermarket groups.
• Penetration in metro cores is maturing, pushing platforms to look to regional centres for incremental volume. Restaurants, convenience stores, and independents in regional areas are seeking digital channels to offset flat in-store traffic and tap tourist demand, making them receptive partners for aggregators such as Uber Eats. Smartphone and broadband access in regional Australia continues to improve, reducing the operational friction in serving smaller cities and large towns.
• Service promises in regional areas are likely to stabilize around 30-60-minute delivery and same-day models, rather than ultra-fast 10-minute options, balancing cost and customer expectations. As coverage normalises beyond capital cities, the competitive benchmark for supermarkets and QSRs in regional Australia will shift from "do you deliver?" to "how quickly, and at what cost?".
• Operational complexity will increase (longer distances, lower density), encouraging more route optimisation, cross-docking, and shared fleet models between food and grocery.

• Australian quick commerce is increasingly built around multi-category "one-stop" propositions. MILKRUN now combines Woolworths groceries with Endeavour Group's BWS and the Jimmy Brings brand, offering more than 10,000 grocery items and around 2,000 alcohol SKUs on a single app, typically delivered in about 30 minutes across major states. At the same time, Aldi's partnership with DoorDash and Costco's tie-up with DoorDash extend bulk packs and discount ranges into same-day delivery.
• Consumers are looking to consolidate their trips: instead of using one app for takeaway, another for alcohol, and a third for top-up groceries, they prefer a single service that can support both planned top-ups and last-minute needs. Alcohol remains a high-margin category, helping to improve order economics and basket size in quick commerce, which is otherwise constrained by small orders and high last-mile costs.
• Retailers want to streamline their e-commerce platforms. Endeavour Group's shift of Jimmy Brings to MILKRUN is explicitly framed as a way to simplify its ultra-convenience operating model. Expect further integration of banners and ranges within a small number of ecosystem apps (e.g., Woolworths/MILKRUN/BWS, DoorDash with a portfolio of grocers, warehouse clubs, and discounters).
• Regulatory and community scrutiny of alcohol delivery is expected to persist, prompting operators to strengthen age verification systems, enforce delivery time limits, and adopt more responsible marketing approaches. These measures may affect operating hours and promotional tactics. At the same time, the boundary between “meal delivery” and “grocery delivery” will continue to fade, as quick commerce increasingly serves spontaneous needs such as forgotten ingredients, beverages, and small top-up purchases.

• Price and margin pressure are forcing Australian quick-commerce players to reevaluate their pricing, fees, and service tiers. A recent Choice investigation found that groceries bought through apps such as Uber Eats, DoorDash, and MILKRUN can cost consumers up to 39% more than in-store, with an average 11% increase on key staples and additional delivery fees. The same period has seen supermarkets emphasize the role of ultra-convenience propositions (such as MILKRUN and Delivery Now) in e-commerce growth, while still managing overall profitability in their food businesses.
• Inflation and higher labour and fuel costs have raised the cost to serve, making earlier "free delivery" and ultra-fast promises difficult to sustain at scale.
• Consumers are becoming more price-sensitive, with media coverage of mark-ups and complex fee structures increasing scrutiny on what people actually pay when they check out via apps.
• Large retailers are under pressure from investors to demonstrate that quick commerce is accretive to profit, which encourages minimum order thresholds, differentiated service speeds, and the selective use of third-party platforms.
• Pricing models are likely to become more segmented, with lower fees and mark-ups for scheduled same-day or next-day orders, and higher pricing reserved for tight time windows and smaller baskets.
• Subscription and membership products (e.g., grocery memberships and delivery passes) will be utilized more actively to retain higher-value customers while optimizing delivery economics.
• Transparency around mark-ups and fees is likely to improve as regulators and consumer groups maintain pressure; operators that simplify and clarify their pricing will be better placed to defend their share against both in-store shopping and direct supermarket apps.

Competitive Landscape:

Current State of the Market

• Australia’s quick commerce sector has evolved from a start-up-driven phase to one dominated by major retail chains and delivery platforms that have embedded rapid fulfillment into their core operations. The market now reflects a more measured growth trajectory with an emphasis on operational consolidation.
• Traditional dark-store models that once supported ultra-fast deliveries have largely given way to hybrid approaches utilizing supermarket infrastructure and fulfillment centers. Consumer demand remains strongest in major metropolitan areas such as Sydney, Melbourne, and Brisbane, with gradual expansion into regional towns through aggregator platforms. Growing price sensitivity has also pushed operators to prioritize sustainable delivery economics over pure speed.

Key Players and New Entrants

• Woolworths Group leads Australia’s quick commerce segment through its MILKRUN brand, which provides rapid grocery delivery using its store network. Coles competes with its “Rapid Click & Collect” and same-day delivery options. Uber Eats and DoorDash have extended beyond restaurant delivery to include groceries and everyday essentials, forming partnerships with retailers such as IGA, Aldi, and Costco.
• Deliveroo’s withdrawal in 2022 created a gap that was subsequently filled by multi-category platforms. Most new entrants are international aggregators expanding through retail collaborations rather than launching independent quick commerce brands.

Recent Launches, Mergers, and Acquisitions

• In 2023, Woolworths acquired and relaunched MILKRUN, integrating its technology and delivery assets into its grocery e-commerce operations. Endeavour Group integrated Jimmy Brings with MILKRUN to create a combined “ultra-convenience” platform that offers both grocery and alcohol delivery.
• Aldi and DoorDash strengthened their nationwide partnership, while Costco launched on-demand delivery through DoorDash in late 2024. Independent operators have seen little merger or acquisition activity, reflecting waning investor interest in capital-intensive quick commerce models.

Report Scope

Australia Quick Commerce Market Size and Growth Dynamics

• Gross Merchandise Value
• Gross Merchandise Volume
• Average Order Value
• Order Frequency per Year

Australia Quick Commerce Market Segmentation by Product Type

• Groceries and Staples
• Fruits and Vegetables
• Snacks and Beverages
• Personal Care and Hygiene
• Pharmaceuticals and Health Products
• Home Décor
• Clothing and Accessories
• Electronics
• Others

Australia Quick Commerce Market Segmentation by Payment Mode

• Instant Bank Transfer
• Wallets and Digital Payments
• Credit and Debit Cards
• Cash on Delivery

Australia Quick Commerce Market Segmentation by Age Group

• Gen Z (15-25)
• Millennials (26-39)
• Gen X (40-55)
• Baby Boomers (Above 55)

Australia Quick Commerce Market Segmentation by Location Tier

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Australia Quick Commerce Market Segmentation by Business Model

• Inventory-led Model
• Hyper-local Model
• Multi-vendor Platform Model
• Others

Australia Quick Commerce Market Segmentation by Delivery Time

• Delivery in 30 Minutes
• Delivery 30-60 Minutes
• Delivery in 3 Hours

Australia Quick Commerce Consumer Behavior and Demographics

• Average Subscription Uptake by Age Group
• Average Subscription Uptake by Location Tier
• Average Subscription Uptake
• Average Delivery Time

Australia Quick Commerce Revenue Structure and Composition

• Advertising Revenue
• Delivery Fee Revenue
• Subscription Revenue

Australia Quick Commerce Operational Metrics by Product Type

• Gross Merchandise Value by Product Type
• Gross Merchandise Volume by Product Type
• Average Order Value by Product Type
• Order Frequency by Product Type

Australia Quick Commerce Operational Metrics by Payment Mode

• Gross Merchandise Value by Payment Mode
• Gross Merchandise Volume by Payment Mode
• Average Order Value by Payment Mode

Australia Quick Commerce Operational Metrics by Age Group

• Gross Merchandise Value by Age Group
• Gross Merchandise Volume by Age Group
• Average Order Value by Age Group

Australia Quick Commerce Operational Metrics by Location Tier

• Gross Merchandise Value by Location Tier
• Gross Merchandise Volume by Location Tier
• Average Order Value by Location Tier
• Order Frequency by Location Tier

Australia Quick Commerce Operational Metrics by Business Model

• Gross Merchandise Value by Business Model
• Gross Merchandise Volume by Business Model
• Average Order Value by Business Model

Australia Quick Commerce Operational Metrics by Delivery Time

• Gross Merchandise Value by Delivery Time
• Gross Merchandise Volume by Delivery Time
• Average Order Value by Delivery Time
• Order Frequency by Delivery Time

Reasons to buy

• Comprehensive Market Intelligence: Gain a holistic understanding of the overall quick commerce with detailed operational metrics such as gross merchandise value, gross merchandise volume, average order value, and order frequency across key product categories.
• Granular Segmentation and Cross-Analysis: Explore the fast-growing quick commerce ecosystem through detailed segmentation by product type, payment mode, age group, location tier, business model, and delivery time, providing data into evolving consumer behavior and purchasing dynamics.
• Consumer Behavior and Ecosystem Readiness: Understand how demographics and payment method adoption are shaping consumer preferences and driving the expansion of instant delivery services in both urban and semi-urban markets.
• Data-Driven Forecasts and KPI Tracking: Access a comprehensive dataset of 100+ key performance indicators (KPIs) with historical and forecast data through 2029, offering visibility into growth drivers, market trends, and investment opportunities across the quick commerce sector.
• Decision-Ready Databook Format: Presented in a structured, data-centric format compatible with analytical and financial modeling, the Databook enables quick commerce companies, retailers, investors, and logistics partners to make informed, evidence-based strategic decisions.