This report provides an overview of the hotels and holiday accommodation sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Market Overview: From 2020-2022 hotel and holiday accommodation sport sponsorships declined and shifted to renegotiated, digitally focused activations due to pandemic disruption, then rebounded strongly with a 2024 peak driven by major events and a slight 2025 normalization toward more targeted, experience-led, and sustainable partnerships.
Analysis by Sport: Soccer dominates sponsorship across the sector by deal count and value due to unmatched global reach and fan engagement, while basketball and baseball provide strong regional opportunities and multi-sport games offers high-impact, concentrated exposure in host cities.
Product Category Breakdown: Federations lead with the highest total spend and largest average deal sizes; venues follow with high spend and strong average deal values. Events and teams account for substantial spend but lower average deal values, reflecting many smaller agreements.
Consumer Trends: Growing holiday rental sponsorship deal volume and value are being fueled by evolving travel habits and demand for unique experiences, brands leveraging major global sports events for positioning, and innovative bundled stay-plus-experience offerings.
Key Product Market: In 2025, North America leads the hotels and holiday accommodation sponsorship market by both deal volume and value, driven by a competitive landscape, strong tourism infrastructure, major sports events, high consumer spending, a deep pool of sponsorable assets, and brands’ willingness to fund large-scale activations.
Leading Brands: In 2025, Airbnb led hotel and holiday accommodation brands in global sports sponsorship spending by pursuing a focused, premium strategy of a few high-value, high-profile deals. Marriott Hotels & Resorts leads the sector with the most deals.
Market Overview: From 2020-2022 hotel and holiday accommodation sport sponsorships declined and shifted to renegotiated, digitally focused activations due to pandemic disruption, then rebounded strongly with a 2024 peak driven by major events and a slight 2025 normalization toward more targeted, experience-led, and sustainable partnerships.
Analysis by Sport: Soccer dominates sponsorship across the sector by deal count and value due to unmatched global reach and fan engagement, while basketball and baseball provide strong regional opportunities and multi-sport games offers high-impact, concentrated exposure in host cities.
Product Category Breakdown: Federations lead with the highest total spend and largest average deal sizes; venues follow with high spend and strong average deal values. Events and teams account for substantial spend but lower average deal values, reflecting many smaller agreements.
Consumer Trends: Growing holiday rental sponsorship deal volume and value are being fueled by evolving travel habits and demand for unique experiences, brands leveraging major global sports events for positioning, and innovative bundled stay-plus-experience offerings.
Key Product Market: In 2025, North America leads the hotels and holiday accommodation sponsorship market by both deal volume and value, driven by a competitive landscape, strong tourism infrastructure, major sports events, high consumer spending, a deep pool of sponsorable assets, and brands’ willingness to fund large-scale activations.
Leading Brands: In 2025, Airbnb led hotel and holiday accommodation brands in global sports sponsorship spending by pursuing a focused, premium strategy of a few high-value, high-profile deals. Marriott Hotels & Resorts leads the sector with the most deals.
Report Scope
- This report looks to offer a detailed insight into the hotels and holiday accommodation sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Reasons to Buy
- For those wanting an in-depth analysis of how the hotels and holiday accommodation sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
1. Key Information and Background2. Market Insights
3. Sector Analysis
4. Case Study
5. Brand Analysis
6. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Marriott Hotels & Resorts
- Hilton
- IGH Hotels & Resorts
- MGM Resorts
- Accor
- Airbnb
- Expedia
