The UK: Home Category Data, The Consumer - Outdoor furniture 2026 report offers a comprehensive insight into consumer attitudes in the UK outdoor furniture market. The report focuses on seven key subcategories: overall outdoor furniture, decorative accessories, dining furniture, lounging furniture, shelter, outdoor lighting, and outdoor heating. Consumer data is based on our December 2025 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- IKEA holds the highest conversion rate in the overall Outdoor furniture market, followed by Amazon.
- Outdoor lighting is the most purchased sub-category in the Outdoor furniture market.
- New home is the most important driver influencing purchases of Outdoor furniture.
Report Scope
- Two-fifths of UK consumers have purchased Outdoor furniture products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Outdoor Furniture, followed by IKEA and Tesco.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2026
- Purchase Motivations, 2026
- Retailer Conversion Rates, 2026
- Retailer Purchased From By Subcategory, 2026
- Retailer Usage by Demographic, 2026
- Drivers of Retailer Choice by Retailer, 2026
- Things retailers should improve on by retailer
- Whether consumers would consider buying secondhand in the future
- Consumer Penetration, 2026
- Consumer Penetration by Subcategory, 2026
- Replacement Cycle
- Retailers Visited & Purchased from, 2026
- Retailer Profile - Amazon, 2026
- Retailer Profile - IKEA, 2026
- Retailer Profile - Tesco, 2026
- Retailer Profile - B&Q, 2026
- Retailer Profile - B&M, 2026
- Drivers of Retailer Choice, 2026
- Retailer Improvement Opportunities, 2026
- Shopper Research Process, 2026
- Interaction With Staff Instore, 2026
- Channel Usage when Researching, 2026
- Channel Usage when Purchasing, 2026
- Online Fulfilment Methods, 2026
- Shopper Views On Online Shopping for Outdoor Furniture, 2026
- Satisfaction With Online Shopping for Outdoor Furniture, 2026
- Views Prior to Purchase, 2026
- Factors Of Importance When Purchasing Outdoor Furniture, 2026
- Location of consumers’ homes
- Type of house
- Opinions On Outdoor Furniture, 2026
- Consumer secondhand Penetration, 2026
- Consumer secondhand Penetration by Subcategory, 2026
- Channels used for purchasing secondhand outdoor furniture
- Why consumers bought secondhand outdoor furniture
- Why consumers have not bought secondhand outdoor furniture
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- IKEA
- Tesco
- B&Q
- B&M
- ASDA
- Sainsbury's
- The Range
- Argos
- John Lewis & Partners
