The U.S. frozen fruits & vegetables market size was estimated at USD 9.00 billion in 2025 and is expected to reach USD 15.14 billion by 2033, growing at a CAGR of 6.7% from 2026 to 2033. The market’s growth is primarily driven by rising consumer health consciousness and increasing spending on nutritious snacking options.
Consumers are actively seeking fresh and exotic fruits and vegetables as part of a healthier diet, reflecting a greater willingness to invest both time and money in overall well-being. Millennials remain the main consumers of fruits and vegetables in the U.S. due to their increased digital presence. Online retailers are adopting strategies such as offering large discounts and cashback, which are expected to attract this demographic over the forecast period. With more frequent snacking habits among millennials and their concerns about the costs, online stores have become an attractive alternative.
The growing popularity of online grocery shopping & delivery services is a key driver of product purchases. Meal kit delivery is another addition to grocery delivery that is gaining popularity among health-conscious consumers, as it offers many combinations of fruits & vegetables tailored the each consumer's preferences. These meal kits are popular among various groups, including millennials, Generation X, and people who do not have time to cook extravagant meals or are single. The U.S. fruit and vegetable business is driven by factors such as rising health awareness, higher disposable incomes, and growing demand for fresh, locally sourced produce.
Amazon accounts for a major portion of all online sales. However, it has experienced a decline in sales because of brick-and-mortar retailers like Target and Walmart. However, after buying ‘Whole Foods’, the company has seen an increase in its overall sales. Target has improved its online presence; sales are increasing because of the acquisition of the e-commerce service Shift, which provides same-day grocery deliveries to consumers. Similarly, Walmart has taken certain steps to keep up with the rising online buying trends. Its online inventory has increased from 10 million items to 67 million items, demonstrating a significant increase in sales.
Fruits are promoted as a healthy alternative to sweet snacks like cookies and cakes because snacking is a frequent habit among most Americans across age groups. It is also one of the main contributors to obesity in the general population, coupled with a sedentary lifestyle. In addition, as a means of maintaining their health, consumers who want to boost their nutrient consumption focus on "superfoods", which boosts the market for fruits and vegetables because items like avocados have high vitamin and fiber content. Berries, citrus fruits, apples, and pears are fruits containing high flavonoid content that aid in the improvement of heart health and cognitive function. Their hesperidin content in citrus fruits has potential anti-inflammatory properties.
Vegetarians & vegans primarily rely on the consumption of fruits and vegetables to meet their nutritional requirements. Moreover, non-vegetarians who are more inclined toward meat consumption can be encouraged to eat more vegetables and less meat overall. This strategy would help increase the consumption of fruits and vegetables, as this diet can serve the same amount of nutrients as meat. The USDA assists farmers through loan programs, disaster relief, and technical assistance. They also offer nutrition education programs and resources for consumers. Consumer demand for specialty crops is increasing due to their perceived health benefits, freshness, and unique flavors.
Vegan trends are expected to provide several growth opportunities to the U.S. fruits & vegetables industry. However, plant-based products are gaining traction in the market, and competitors are making efforts to meet the demand of customers who now prefer plant-based food items. Veganism could be the biggest opportunity for players in the market. Moreover, the USDA Dietary Guidelines recommend that adults consume 25-35 grams of dietary fiber per day. These guidelines also highlight the importance of consuming a variety of fruits and vegetables to ensure adequate fiber intake.
According to an article in Modern Restaurant Management, the popularity of plant-based foods is on the rise. This is mainly due to the increase in the vegan population, which totals around 10% in the U.S. Furthermore, due to climate change and the aftermath of the COVID-19 pandemic, the popularity of plant-based foods is expected to rise. Additionally, the published report also states that the total sales of around 17 restaurants that switched to a plant-based menu increased from 10% to 1,000%. This indicates a significant increase in demand for fresh fruits & vegetables in the U.S.
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Consumers are actively seeking fresh and exotic fruits and vegetables as part of a healthier diet, reflecting a greater willingness to invest both time and money in overall well-being. Millennials remain the main consumers of fruits and vegetables in the U.S. due to their increased digital presence. Online retailers are adopting strategies such as offering large discounts and cashback, which are expected to attract this demographic over the forecast period. With more frequent snacking habits among millennials and their concerns about the costs, online stores have become an attractive alternative.
The growing popularity of online grocery shopping & delivery services is a key driver of product purchases. Meal kit delivery is another addition to grocery delivery that is gaining popularity among health-conscious consumers, as it offers many combinations of fruits & vegetables tailored the each consumer's preferences. These meal kits are popular among various groups, including millennials, Generation X, and people who do not have time to cook extravagant meals or are single. The U.S. fruit and vegetable business is driven by factors such as rising health awareness, higher disposable incomes, and growing demand for fresh, locally sourced produce.
Amazon accounts for a major portion of all online sales. However, it has experienced a decline in sales because of brick-and-mortar retailers like Target and Walmart. However, after buying ‘Whole Foods’, the company has seen an increase in its overall sales. Target has improved its online presence; sales are increasing because of the acquisition of the e-commerce service Shift, which provides same-day grocery deliveries to consumers. Similarly, Walmart has taken certain steps to keep up with the rising online buying trends. Its online inventory has increased from 10 million items to 67 million items, demonstrating a significant increase in sales.
Fruits are promoted as a healthy alternative to sweet snacks like cookies and cakes because snacking is a frequent habit among most Americans across age groups. It is also one of the main contributors to obesity in the general population, coupled with a sedentary lifestyle. In addition, as a means of maintaining their health, consumers who want to boost their nutrient consumption focus on "superfoods", which boosts the market for fruits and vegetables because items like avocados have high vitamin and fiber content. Berries, citrus fruits, apples, and pears are fruits containing high flavonoid content that aid in the improvement of heart health and cognitive function. Their hesperidin content in citrus fruits has potential anti-inflammatory properties.
Vegetarians & vegans primarily rely on the consumption of fruits and vegetables to meet their nutritional requirements. Moreover, non-vegetarians who are more inclined toward meat consumption can be encouraged to eat more vegetables and less meat overall. This strategy would help increase the consumption of fruits and vegetables, as this diet can serve the same amount of nutrients as meat. The USDA assists farmers through loan programs, disaster relief, and technical assistance. They also offer nutrition education programs and resources for consumers. Consumer demand for specialty crops is increasing due to their perceived health benefits, freshness, and unique flavors.
Vegan trends are expected to provide several growth opportunities to the U.S. fruits & vegetables industry. However, plant-based products are gaining traction in the market, and competitors are making efforts to meet the demand of customers who now prefer plant-based food items. Veganism could be the biggest opportunity for players in the market. Moreover, the USDA Dietary Guidelines recommend that adults consume 25-35 grams of dietary fiber per day. These guidelines also highlight the importance of consuming a variety of fruits and vegetables to ensure adequate fiber intake.
According to an article in Modern Restaurant Management, the popularity of plant-based foods is on the rise. This is mainly due to the increase in the vegan population, which totals around 10% in the U.S. Furthermore, due to climate change and the aftermath of the COVID-19 pandemic, the popularity of plant-based foods is expected to rise. Additionally, the published report also states that the total sales of around 17 restaurants that switched to a plant-based menu increased from 10% to 1,000%. This indicates a significant increase in demand for fresh fruits & vegetables in the U.S.
U.S. Frozen Fruits & Vegetables Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the U.S. frozen fruits & vegetables market report based on product, distribution channel, and region:Product Outlook (Revenue, USD Million, 2021-2033)
- Fruits
- Strawberries
- Raspberries
- Blueberries
- Blackberries
- Peaches
- Cherries
- Apricots
- Apples
- Others
- Vegetables
- Mixed Vegetables
- Broccoli
- Beans
- Corn
- Peas
- Prepared Vegetables
- Corn on the Cob
- Spinach
- Onion Rings
- Zucchini
- Carrots
- Onions
Distribution Channel Outlook (Revenue, USD Million, 2021-2033)
- Traditional Grocery Stores
- Hypermarkets & Supermarkets
- Club Stores
- Discount Stores
- Online
- Others
Regional Outlook (Revenue, USD Million, 2021-2033)
- Southeast
- Northeast
- Great Lakes
- Mid-South
- South Central
- West
- California
- Plains
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. U.S. Frozen Fruits & Vegetables Market Variables and Trends
Chapter 4. U.S. Frozen Fruits & Vegetables Market: Consumer Behavior Analysis
Chapter 5. U.S. Frozen Fruits & Vegetables Market: Product Estimates & Trend Analysis
Chapter 6. U.S. Frozen Fruits & Vegetables Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. U.S. Frozen Fruits & Vegetables Market: Regional Estimates & Trend Analysis
Chapter 8. U.S. Frozen Fruits & Vegetables Market: Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
- Nestlé
- Dole Food Company, Inc.
- Fresh Del Monte Produce, Inc.
- Sunkist Growers, Inc.
- Chiquita Brands International, Inc.
- General Mills Inc.
- Fresh Pro
- Sysco Corporation
- Tanimura & Antle Fresh Foods, Inc.
- C.H. Robinson Worldwide, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 109 |
| Published | March 2026 |
| Forecast Period | 2025 - 2033 |
| Estimated Market Value ( USD | $ 9 Billion |
| Forecasted Market Value ( USD | $ 15.14 Billion |
| Compound Annual Growth Rate | 6.7% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
