Value-Added Reseller (VAR) Market Report 2026

The value-added reseller (var) market size has grown strongly in recent years. It will grow from $167.53 billion in 2025 to $180.31 billion in 2026 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to rise of traditional it reselling channels, enterprise demand for bundled it solutions, growth of system integrators in it ecosystem, expansion of enterprise software adoption, increasing outsourcing of it support services.

The value-added reseller (var) market size is expected to see strong growth in the next few years. It will grow to $244.09 billion by 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rising demand for cloud native var solutions, increasing shift toward subscription based it models, expansion of AI driven solution customization, growing need for integrated cybersecurity offerings, increased adoption of managed service based reselling. Major trends in the forecast period include cloud and saas driven var expansion, AI enabled solution customization by vars, managed services integration in var ecosystems, cybersecurity centric value added reseller offerings, hybrid reseller and subscription based var models.

The growth of small business digitization is expected to drive the expansion of the value-added reseller (VAR) market going forward. Small business digitization refers to the strategic adoption of digital technologies by small enterprises to convert manual processes into automated, data-driven workflows. It is increasing as businesses are required to modernize their operations in order to remain competitive in a rapidly expanding e-commerce-driven global economy. Value-added resellers support this transformation by offering customized technology packages that integrate hardware, specialized software, and continuous technical assistance into unified, single-vendor solutions. For instance, in September 2025, according to the U.S. Census Bureau, a US-based government agency, about 78% of organizations reported using AI in 2024, increasing significantly from 55% in the prior year. Therefore, the rise in small business digitization is driving the growth of the value-added reseller (VAR) market.

Key operating companies in the value-added reseller (VAR) market are concentrating on expanding structured partner enablement programs to improve service delivery, enhance customer lifecycle management, and reinforce aftermarket support capabilities. The structured partner enablement programs are developed to equip resellers with advanced tools, training, and resources to provide value-added services beyond conventional product distribution. For example, in September 2025, Syncron, a Sweden-based provider of cloud-based aftermarket solutions, introduced its VAR Partner Program to broaden its global partner ecosystem and enhance service delivery within the aftermarket sector. The program allows partners to utilize Syncron’s service lifecycle management platform, delivering capabilities such as pricing optimization, inventory management, and warranty analytics, thereby improving customer value and operational efficiency across the aftermarket value chain.

In September 2025, Solutions II, a US-based IT services and cybersecurity firm, acquired Vertical VAR for an undisclosed amount. Through this acquisition, Solutions II aims to broaden its footprint in the Southeast United States and strengthen its capabilities in providing vertically specialized IT infrastructure, cybersecurity, and managed services solutions. Vertical VAR is a US-based value-added reseller recognized for its strong client advocacy and extensive industry expertise.

Major companies operating in the value-added reseller (var) market are Accenture plc, NTT DATA Group Corporation, Tata Consultancy Services Limited, Fujitsu Limited, Capgemini SE, Cognizant Technology Solutions Corporation, Infosys Limited, Kyndryl Holdings Inc., DXC Technology Company, HCL Technologies Limited, Atos SE, Wipro Limited, CGI Inc., Tech Mahindra Limited, EPAM Systems Inc., LTIMindtree Limited, Slalom LLC, Globant S.A., Persistent Systems Limited, Syncron.

North America was the largest region in the value-added reseller (VAR) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the value-added reseller (var) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the value-added reseller (var) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The value-added reseller (VAR) market consists of revenues earned by entities by providing services such as custom software configuration, solution customization, product bundling, and after-sales maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. The value-added reseller (VAR) market also includes sales of servers, network switches, storage devices, and point-of-sale (POS) terminals. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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