Non-Fungible Token (NFT) Art Gallery Tours Market Report 2026

The non-fungible token (NFT) art gallery tours market size has grown exponentially in recent years. It will grow from $1.89 billion in 2025 to $2.34 billion in 2026 at a compound annual growth rate (CAGR) of 24%. The growth in the historic period can be attributed to emergence of blockchain-based digital art, growing global interest in contemporary digital art, early adoption of virtual gallery experiences, increase in online art sales, expansion of art-focused digital platforms.

The non-fungible token (NFT) art gallery tours market size is expected to see exponential growth in the next few years. It will grow to $5.57 billion by 2030 at a compound annual growth rate (CAGR) of 24.2%. The growth in the forecast period can be attributed to rising adoption of immersive ar/vr experiences, growth of nft marketplaces and digital asset platforms, increasing collaboration between artists and technology providers, expansion of hybrid tour offerings, integration of analytics and personalized experiences for participants. Major trends in the forecast period include rising popularity of nft art galleries among collectors, increasing adoption of curated virtual and hybrid art tours, integration of interactive educational experiences in gallery tours, expansion of artist-led and curator-guided exhibitions, growing focus on monetization through ticketing, subscription and sponsorship.

The rise in digital-first art collectors is anticipated to propel the expansion of the non-fungible token (NFT) art gallery tours market in the coming years. Digital-first art collectors are purchasers who primarily discover, evaluate, and acquire artworks through online channels, rather than relying initially on physical galleries or art fairs. This rise in digital-first art collectors is attributed to the growing preference for online-first art discovery and purchasing, as an increasing number of buyers search, compare, and interact with artworks via digital touchpoints before finalizing purchase decisions. Non-fungible token (NFT) art gallery tours support digital-first art collectors by providing curated, accessible, and visually immersive digital viewing experiences, which enable collectors to explore artworks, assess creators, and gain confidence in online-native art ecosystems. For example, in November 2025, according to Art Basel, digital art ranked third in spending among 3,100 high-net-worth respondents, with 51% purchasing digital works during 2024-2025, and its average share in collections increasing from 3% in 2024 to 13% in 2025, following a peak of 15% during the 2022 NFT boom. Therefore, the growth in digital-first art collectors is contributing significantly to the expansion of the non-fungible token (NFT) art gallery tours market.

The expanding internet penetration is expected to propel the growth of the non-fungible token (NFT) art gallery tours market going forward. The internet is a global network of interconnected computers and servers that facilitates communication, information sharing, and instant access to digital services. Internet penetration is rising due to the broad availability of affordable smartphones and mobile data, allowing more individuals to access online services and information from virtually any location. Increased internet access contributes to NFT art gallery tours by enabling a worldwide audience to seamlessly navigate virtual exhibitions and acquire digital artworks remotely. For instance, in October 2025, according to International Telecommunication Union (ITU), 74% of the global population was connected to the internet in 2025, up from 71% in 2024, representing 6 billion users compared with 5.8 billion the previous year, with annual growth rising to 3.3% from 2.9%. Therefore, the increasing internet penetration is supporting the growth of the non-fungible token (NFT) art gallery tours market.

Companies operating in the non-fungible token (NFT) art gallery tours market are focusing on the expansion of metaverse-based virtual art galleries, such as immersive three-dimensional exhibition environments, to strengthen visitor engagement, broaden global access, and enhance digital artwork discovery. Immersive three-dimensional exhibition environments are persistent virtual spaces that enable users to explore curated artworks, interact with digital objects, and experience guided art narratives through web-based or extended reality interfaces. In August 2024, Phygital Labs Joint Stock Company, a Vietnam-based software company, launched Galerio, an experience-driven spatial metaverse platform for art, culture, and history. Galerio features ultra-realistic three-dimensional visuals, artificial intelligence-guided tours, immersive soundscapes, and cross-platform web delivery with support for Vision Pro and Quest, which collectively enhance accessibility, deepen visitor interaction, and facilitate curator-led storytelling in virtual exhibition settings.

Major companies operating in the non-fungible token (NFT) art gallery tours market are Samsung Electronics Co. Ltd., Sony Group Corporation, LY Corporation, Hyundai Motor Company, Rakuten Group Inc., SBI Holdings Inc., Kakao Corp., Mattel Inc., Coinbase Global Inc., Nexon Co. Ltd., Square Enix Holdings Co. Ltd., Konami Holdings Corporation, GMO Internet Group Inc., DeNA Co. Ltd., Com2uS Corp., Wemade Co. Ltd., Ubisoft Entertainment, COLOPL Inc., WISeKey International Holding AG (WKEY), Artmarket.com, Pullman Tokyo Tamachi.

North America was the largest region in the non-fungible token (NFT) art gallery tours market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the non-fungible token (NFT) art gallery tours market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the non-fungible token (NFT) art gallery tours market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The non-fungible token (NFT) art gallery tours market includes revenues earned by entities through the virtual non-fungible token (NFT) gallery tours, curated NFT art exhibitions, guided metaverse art tours, non-fungible token (NFT) artist showcase events, and interactive digital art viewing sessions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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