Card-Linked Donations Market Report 2026

The card-linked donations market size has grown rapidly in recent years. It will grow from $1.55 billion in 2025 to $1.75 billion in 2026 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to increasing adoption of digital payment systems, rising awareness of corporate social responsibility, growth of online fundraising platforms, expansion of credit and debit card usage, increasing nonprofit digital transformation initiatives.

The card-linked donations market size is expected to see rapid growth in the next few years. It will grow to $2.82 billion by 2030 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to growing penetration of fintech-enabled donation systems, increasing use of embedded finance in payments, rising adoption of real-time transaction APIs, expansion of mobile-first payment ecosystems, growing demand for automated micro-donation solutions. Major trends in the forecast period include increasing adoption of round-up donation mechanisms in retail payments, growing integration of card-linked donation APIs in payment gateways, rising preference for frictionless micro-donation experiences, expansion of merchant-led charitable giving programs at checkout, increasing use of subscription-based recurring donation models.

The expanding use of digital wallets and contactless payments is expected to propel the growth of the card-linked donations market going forward. Digital wallets and contactless payments refer to electronic payment solutions that allow consumers to store payment credentials digitally and complete transactions through near-field communication or online authentication without the use of physical cash. The rise in digital wallets and contactless payments is driven by convenience, contributing to faster transactions and seamless payment experiences without reliance on cash or physical cards. The adoption of digital wallets and contactless payments is supporting quick and seamless transactions that connect everyday purchases to donation platforms, enabling users to contribute to charities instantly and encouraging frequent micro-donations. For instance, in February 2024, according to the Central Bank of Ireland, an Ireland-based national central bank, in 2023, the value share of mobile wallet/NFC payments within domestic card payments increased by 8%, rising from 9.9% in January to 17.9% in December. The growth was even stronger in terms of transaction volume, which climbed by 10.7%, expanding from a 20.5% share in January to 31.2% by December 2023. Therefore, the expanding use of digital wallets and contactless payments is driving the growth of the card-linked donations market.

Leading companies operating in the card-linked donations market are focusing on developing innovative solutions, such as card-linked cashback and micro-donation platforms, to automate giving, enhance customer loyalty, and integrate charitable contributions into everyday spending. Card-linked cashback and micro-donation platforms are digital systems that connect users’ payment cards to automatically earn cashback on purchases and allocate a portion of it to selected charities. For example, in February 2025, Points4Purpose, Inc., a US-based fintech and loyalty technology company, expanded its CommunityRewards in the Miami market. It is a cashback rewards and automated micro-philanthropy platform that enables shoppers to link their Visa, Mastercard, or American Express cards to earn cashback on purchases at thousands of retailers, while automatically donating a portion of their rewards to charities of their choice. The platform utilizes encrypted card-linking technology, artificial intelligence, and secure data standards to combine loyalty incentives with charitable giving in everyday transactions, delivering a seamless and automated donation experience that benefits consumers, merchants, and nonprofit organizations.

In January 2025, Points4Purpose Inc., a US-based fintech and loyalty technology company providing card-linked donations, partnered with Miami-Dade Animal Services to promote automated micro-donations through card-linked cashback transactions during everyday consumer spending. The partnership aims to integrate the CommunityRewards card-linked cashback platform with Miami-Dade Animal Services, enabling consumers to link their payment cards and automatically donate a portion of cashback from purchases to support animal welfare programs. Miami-Dade Animal Services is a US-based municipal organization providing animal welfare services, including pet adoption, licensing, and community animal care programs.

Major companies operating in the card-linked donations market are Adyen NV, Checkout Ltd, Benevity Inc, Fandom Inc, ImpactGuru Technology Ventures Pvt Ltd, Donorbox, ChangeUp Inc, B Generous Inc, ShoppingGives Round-Up, ShoppingGives Inc, The Pennies Foundation, Swipii Labs Ltd, Points4Purpose Inc., Charityvest Inc, Goodworld Inc, Karma Payments Ltd, Pledge, RoundUp App Inc, KindLink Ltd, ChariPay Ltd, TapDonate Ltd.

North America was the largest region in the card-linked donations market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the card-linked donations market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the card-linked donations market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The card-linked donations market consists of revenues earned by entities by providing services such as round-up donation services, cashback-to-charity programs, loyalty points donation conversion, recurring card-based charitable contribution programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.