Business-to-Business (B2B) Market Report 2026

The business-to-business (b2b) market size has grown rapidly in recent years. It will grow from $1.29 trillion in 2025 to $1.42 trillion in 2026 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to traditional offline wholesale trade dependency, limited digital procurement adoption, rise of enterprise erp systems, globalization of supply chains, growth of industrial manufacturing networks.

The business-to-business (b2b) market size is expected to see rapid growth in the next few years. It will grow to $2.16 trillion by 2030 at a compound annual growth rate (CAGR) of 11%. The growth in the forecast period can be attributed to expansion of digital b2b ecosystems, increasing automation in procurement processes, rising demand for global supplier connectivity, adoption of AI based decision making tools, shift toward cloud enabled b2b platforms. Major trends in the forecast period include digital b2b marketplace expansion, subscription based b2b service models, cross border b2b trade digitization, AI driven b2b procurement automation, cloud based supply chain collaboration platforms.

The rise in digital transformation initiatives is expected to drive the growth of the business-to-business (B2B) market in the coming years. Digital transformation initiatives refer to the integration of digital technologies such as cloud computing, artificial intelligence, and data analytics into business processes to improve efficiency and competitiveness. The increase in digital transformation initiatives, driven by the growing need for operational efficiency, is encouraging businesses to adopt advanced digital solutions. The business-to-business (B2B) market supports this demand by enabling seamless digital transactions, improved supply chain integration, and enhanced business collaboration across enterprises. For example, in March 2025, according to the Office for National Statistics, a UK-based government agency, 69% of firms adopted cloud-based technologies in 2023, while AI adoption reached 9%, along with a 19% increase in the government digital and data workforce, reflecting strong growth compared to previous periods. Therefore, the rise in digital transformation initiatives is driving the growth of the business-to-business (B2B) market.

Leading companies operating in the business-to-business (B2B) market are focusing on advancement in artificial intelligence driven sales platforms, such as autonomous AI-powered B2B sales agents, to gain a competitive advantage. Autonomous AI-powered B2B sales agents refer to intelligent software systems that independently manage prospecting, outreach, engagement, and deal progression by leveraging real-time data, machine learning, and generative AI to optimize sales workflows and conversion rates. For example, in 2025, CallSine Inc., a US-based artificial intelligence company, launched fully autonomous AI sales agents that independently manage the entire B2B sales process, including prospect identification, research, campaign planning, personalized outreach, and continuous optimization. These agents use a multi-agent architecture to execute tasks, make decisions, and adapt in real time, enabling businesses to automate sales workflows, improve efficiency, and scale customer engagement while maintaining human oversight for strategic actions and deal closure.

In October 2023, Salesforce, Inc., a US-based provider of customer relationship management (CRM) and enterprise cloud solutions, acquired Airkit.ai for an undisclosed amount. Through this acquisition, Salesforce intends to enhance its AI-driven customer engagement and automation capabilities, allowing businesses to build and deploy scalable, code-free customer service applications across digital channels. Airkit.ai is a US-based provider of AI-powered customer experience platforms that help B2B enterprises automate workflows, improve customer interactions, and strengthen digital service delivery.

Major companies operating in the business-to-business (b2b) market are Caris Life Sciences Inc., Guardant Health Inc., Tempus AI Inc., PathAI Inc., Aidoc Medical Ltd., Owkin Inc., SOPHiA GENETICS SA, Lunit Inc., Median Technologies S.A., Perspectum Ltd., HealthMyne Inc., DeepHealth Inc., Quibim S.L., OncoDNA S.A., Radiomics.bio Inc., contextflow GmbH, Qlucore AB, Enlitic Inc., CureMetrix Inc., ImageBiopsy Lab GmbH, QMENTA Inc.

North America was the largest region in the business-to-business (B2B) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the business-to-business (b2b) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the business-to-business (b2b) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The business-to-business (B2B) market includes revenues earned by entities through application development and deployment, enterprise software implementation, system integration, cloud-based SaaS solutions, customization and configuration services, and ongoing maintenance and support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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