Messaging Market Report 2026

The messaging market size has grown strongly in recent years. It will grow from $138.24 billion in 2025 to $146.02 billion in 2026 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to widespread mobile penetration, growth of sms-based communication, rise of instant messaging apps, enterprise adoption of sms alerts, expansion of telecom infrastructure.

The messaging market size is expected to see strong growth in the next few years. It will grow to $183.42 billion by 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing adoption of AI-driven conversational messaging, growth of omnichannel customer engagement platforms, expansion of cloud communication services, rising demand for secure authentication messaging, integration of messaging APIs in digital ecosystems. Major trends in the forecast period include omnichannel messaging and unified communication platforms, AI-powered chatbots and conversational messaging automation, rcs and next-generation rich messaging adoption, cloud-based messaging infrastructure and APIs, business messaging for customer engagement and notifications.

The rising adoption of smartphones is expected to propel the messaging market. Smartphones are internet-enabled devices that allow continuous connectivity and real-time communication across multiple platforms. Their growing adoption is driven by improved internet access and a strong preference for instant and multimedia communication. Messaging platforms support this demand by enabling seamless exchange of text, voice, and multimedia content, leading to increased user engagement and platform growth. As smartphone usage expands, messaging services benefit from higher adoption and monetization opportunities through advertising and subscriptions. For instance, in June 2025, BankMyCell reported that global smartphone users increased from 4.88 billion in 2024 to 5.2 billion in 2025. Therefore, the rise in smartphone adoption is driving the growth of the messaging market.

Major players in the messaging market are increasingly integrating messaging capabilities with digital marketing tools, such as omnichannel conversational marketing platforms, to enhance customer engagement and streamline campaign automation. These platforms combine multiple communication channels, including SMS, chat applications, and social media, with marketing tools to deliver personalized campaigns and track interactions. For instance, in 2023, Twilio introduced Twilio CustomerAI, an advanced platform that merges messaging with customer data and marketing capabilities. It features AI-driven segmentation, real-time engagement tracking, and predictive analytics to optimize campaign performance and customer journeys. These innovations enable businesses to deliver more targeted communication strategies, improve customer retention, and maximize conversion rates while enhancing data utilization and campaign effectiveness.

In October 2023, Salesforce acquired Airkit.ai, with financial terms not disclosed. This acquisition enhances Salesforce’s capabilities in AI-powered customer engagement and automated messaging, allowing businesses to deliver conversational experiences across various digital channels. Airkit.ai, based in the U.S., develops AI-driven customer service applications that facilitate automated interactions.

Major companies operating in the messaging market are KakaoTalk, Snapchat, Twilio Inc., RingCentral Inc., Element Technologies Ltd. (Element.io), Infobip Ltd., Telegram, Nextiva, Discord, Telnyx LLC, Exotel, Sendbird Inc., Signal, Rocket.Chat Technologies Corp (Rocket.Chat), MSG91, Respond.io, Plivo Inc., imo, Textmagic, WeChat, MirrorFly.

North America was the largest region in the messaging market in 2025. Asia-pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the messaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the messaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The messaging market includes revenues earned by entities through services such as enterprise messaging platforms, chatbots, message delivery, customer engagement tools, notification services, and advertising-based messaging solutions. The market value includes the value of related goods and services provided by the service provider or included within the offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.