Hulless Oat Varieties Market Report 2026

The hulless oat varieties market size has grown strongly in recent years. It will grow from $2.39 billion in 2025 to $2.58 billion in 2026 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to increasing awareness of health and nutrition benefits of oats, growth of ready-to-eat and convenience food segments, rising global oat cultivation, expansion of commercial food processing facilities, demand for gluten-free and functional food ingredients.

The hulless oat varieties market size is expected to see strong growth in the next few years. It will grow to $3.55 billion by 2030 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to rising consumer preference for plant-based and high-fiber diets, growth in functional and nutraceutical oat applications, technological advancements in hulless oat cultivation, expansion of e-commerce and specialty retail channels, increasing focus on sustainable and climate-smart agricultural practices. Major trends in the forecast period include rising demand for clean groats and hulless oats, growth in functional and nutraceutical oat products, increasing adoption of organic and gluten-free oats, expansion of online and specialty distribution channels, focus on minimizing post-harvest losses and processing efficiency.

The growing consumer preference for health-focused diets is expected to drive the expansion of the hulless oat varieties market in the coming years. A health-focused diet refers to a deliberate dietary approach emphasizing nutrient-dense, minimally processed foods to enhance overall physical health and lower the risk of chronic diseases. The rising preference for health-focused diets is largely fueled by increased public awareness of the relationship between diet quality and long-term health outcomes, as well as greater access to nutrition information via digital platforms and healthcare systems, prompting more intentional food choices. This trend boosts demand for hulless oat varieties, which are rich in dietary fiber, beta-glucan, and essential nutrients, making them ideal for consumers seeking whole-grain options that support heart health and metabolic wellness. For instance, in June 2024, the International Food Information Council (IFIC), a US-based non-profit organization, reported that 54% of Americans followed a specific diet or eating pattern over the past year. Interest in increasing protein intake rose from 59% in 2022 to 67% in 2023, reaching 71% in 2024. Additionally, roughly half of consumers aimed to consume more fresh foods, widely considered the healthiest option. Therefore, the rising consumer preference for health-focused diets is driving the growth of the hulless oat varieties market.

Key institutions operating in the hulless oat varieties market are focusing on developing high-yielding yellow-hulled oat cultivars to enhance milling efficiency, nutritional value, and meet growing demand for clean-label, high-protein grain products. High-yielding yellow-hulled oats feature a yellow outer husk and deliver substantial grain output per hectare, making them suitable for feed and commercial processing due to consistent performance and adaptability. For example, in January 2026, the University of Minnesota, a US-based land-grant university, released MN-Amber, a high-yielding yellow hulless oat variety developed to provide improved agronomic performance, superior grain quality, and elevated beta-glucan content. This variety is optimized for food-grade applications, offering enhanced milling characteristics and test weight, strengthening supply efficiency for oat-based products like flour, flakes, and cereals.

In October 2024, Bay State Milling Company, a US-based privately held milling company, acquired Montana Gluten Free for an undisclosed amount. Through this acquisition, Bay State Milling Company aims to increase its processing capacity and strengthen its supply chain for high-protein, gluten-free hulless oat varieties, supporting the growth of its SowNaked line of oat products and enhancing its ability to provide sustainable and clean-label oat ingredients to food manufacturers. Montana Gluten Free is a US-based producer of hulless oat varieties.

Major companies operating in the hulless oat varieties market are The Campbells Company, Grain Millers Inc., Bay State Milling Company, Council for Agricultural Research and Economics (CREA), Semican Inc., National Institute of Agricultural Botany, Fedco Seeds, Johnnys Selected Seeds, SeCan Association, Bennetts Seed Produce Co., Board of Regents of the University of Minnesota, GB Seeds, Fruit Hill Farm, Antersdorfer Muehle GmbH Co Vertriebs KG, Bark Out Loud by Vivaldis, Naked Nutrition, The Organic Research Centre, Kisa Flour Mills L L C, Nick Fradgley, Sakaria Trade Corporation.

North America was the largest region in the hulless oat varieties market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hulless oat varieties market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hulless oat varieties market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hulless oat varieties market consists of sales of oat groats, oat flour, rolled oats, oat bran, oat flakes, oat cereals, oat snacks, oat granola bars, oat-based beverages, oatmeal, oat cookies, oat crackers, and oat protein powder. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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