This report unveils valuable trend nuances, allowing brands to drive more accurate innovation strategies underpinned by consumer behaviors and preferences within the most influential mega-trends.
Report Scope
- Consumers are redefining their diets due to increased awareness of health benefits.
- Consumers seek guilt-free alternatives to ultra-processed meat by looking for certifications on-pack.
- Manufacturers aim to offer a gateway option to plant-based diets for flexitarians and beyond.
Reasons to Buy
- Gain a broader appreciation of the fast-moving consumer goods industry.
- Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.
Table of Contents
1. TrendSights and Need States in Meat and Meat Substitutes- Nutritional Plant-Based
- Clean-Label Meat
- Hybrid Meat
- Meat Flavor and Texture
- Climate-Friendly Meat
3. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Impossible Foods
- Beyond Meat
- Delmos Foods
- Quorn Foods
- BettaFish
- Richmond
- Nutralys
- CJ Bio
- Pre Brands
- Ocado
- Tyson
- Godshall's Quality Meats
- Vegan Vladboer
- Delhaize
- Albert Heijn
- Crossover Meats
- Novameat
- Nosh
- Lotte
- MLA
- Tesco
- PHW
- Marfrig
- Vion
- Vlay
- Colruyt
- Applegate

