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Industry Insights: How Restaurants are Reinventing Indulgence

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    Report

  • 38 Pages
  • February 2026
  • Region: Global
  • GlobalData
  • ID: 6245377
This report is part of a series on key trends that are currently affecting the consumer landscape. This report offers an analysis of how restaurants are focusing on providing consumers with indulgent options.

Consumers are cutting back on restaurant meals and opting instead for smaller, more affordable treats. Indulgence has shifted from large, high-calorie portions and frequent dining out to a more balanced approach that considers health and budget. As a result, many people are eating out less often but choosing higher-quality experiences when they do.

Report Scope

  • Consumers are reportedly visiting restaurants less often and cooking meals at home.
  • Smaller formats are becoming more common as consumers look for indulgence in smaller servings.
  • Guided indulgence, premium indulgence, health alignment, and sensory experience are the four drivers of this trend.

Reasons to Buy

  • Understand the challenges and opportunities for foodservice brands in order to tap into the permissible indulgence trend.
  • Gain insight into how competitors are responding to this trend.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

  • Industry Insights: How Restaurants are Reinventing Indulgence
  • Trend Overview
  • Consumer Drivers:
1. Guided Indulgence

2. Premium Indulgence

3. Health Alignment

4. Sensory Experience
  • Takeaways
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Del Taco
  • Reemie's Cakes
  • Starbucks
  • TwentySeven Bakehouse
  • Mister Donut
  • Godiva
  • Kissaten ni Koi Shite
  • Chipotle
  • 16 Handles
  • Sweetgreen
  • California Pizza Kitchen
  • Point Coffee
  • Pizza Hut