Consumers are cutting back on restaurant meals and opting instead for smaller, more affordable treats. Indulgence has shifted from large, high-calorie portions and frequent dining out to a more balanced approach that considers health and budget. As a result, many people are eating out less often but choosing higher-quality experiences when they do.
Report Scope
- Consumers are reportedly visiting restaurants less often and cooking meals at home.
- Smaller formats are becoming more common as consumers look for indulgence in smaller servings.
- Guided indulgence, premium indulgence, health alignment, and sensory experience are the four drivers of this trend.
Reasons to Buy
- Understand the challenges and opportunities for foodservice brands in order to tap into the permissible indulgence trend.
- Gain insight into how competitors are responding to this trend.
- Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.
Table of Contents
- Industry Insights: How Restaurants are Reinventing Indulgence
- Trend Overview
- Consumer Drivers:
2. Premium Indulgence
3. Health Alignment
4. Sensory Experience
- Takeaways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Del Taco
- Reemie's Cakes
- Starbucks
- TwentySeven Bakehouse
- Mister Donut
- Godiva
- Kissaten ni Koi Shite
- Chipotle
- 16 Handles
- Sweetgreen
- California Pizza Kitchen
- Point Coffee
- Pizza Hut

