The u.S. pet grooming services market size is expected to increase from USD 2.19 billion in 2025 to USD 2.34 billion in 2026 and reach USD 3.23 billion by 2031, growing at a CAGR of 6.67% over 2026-2031. This report is Segmented by Service Type (Bathing & Brushing, Shear & Trimming, Nail Care, Ear, Eye & Teeth Hygiene, Massage/Spa & Skin-Coat Treatments, Others), Pet Type (Dogs, Cats), Delivery Channel (Grooming Salons in Pet Specialty Retail Stores, and More), and Geography (United States and More). The Market Forecasts are Provided in Terms of Value (USD).
Other drivers and restraints analyzed in the detailed report include:
Shear & Trimming is projected to grow at an 8.25% CAGR from 2026 to 2031, making it the fastest-growing service in the United States pet grooming market. This growth is driven by the popularity of coat-intensive breeds and increased spending on regular styling. The service aligns well with mobile formats, as trimming and breed-specific styling are central to full-groom packages. Specialty add-ons in the Others category highlight the overlap between grooming and wellness, with training programs adapting to advanced styling demands.
U.S. Pet Grooming Services Market Trends and Insights
Rising Dog-Owning Household Base
The United States pet grooming services market benefits from an expanding base of dog-owning households. By 2025, dog ownership reached 71 million households, increasing from 51% in 2024 to 53% in 2025. This growth drives recurring demand, as most dogs require grooming every 4 to 8 weeks. Younger owners are adopting high-maintenance breeds like doodles and Portuguese Water Dogs, which need frequent grooming, boosting revenue potential, and emphasizing the value of household growth.Pet Humanization Sustains Premium Grooming Spend
The pet grooming market in the United States is supported by the growing trend of pet humanization, with grooming now seen as part of pet wellness. In 2025, grooming sessions in high-income urban areas exceeded USD 1,000, reflecting demand for premium skin and coat treatments. Mid-tier premium packages have become central to salon revenue, offering operators pricing flexibility and sustaining spending despite increasingly layered service menus.Groomer Shortage Constrains Appointment Capacity
The United States pet grooming services market faces a significant challenge due to a shortage of trained professionals. Clients in many regions experience wait times of 3 to 6 weeks, while groomers deal with physical strain and career burnout. Employment for animal care and related services is projected to grow by 11% from 2024 to 2034, with a median annual wage of USD 33,470 as of May 2024. Despite demand, operators struggle with limited appointment capacity. Initiatives like registered apprenticeships supported by Groom Curriculum and the World Pet Association aim to address the gap, but resolution will take time.Other drivers and restraints analyzed in the detailed report include:
- Mobile And At-Home Convenience Expands Addressable Demand
- High-Maintenance Coat Mix Lifts Recurring Visit Frequency
- No National Licensing Creates Quality Variance And Trust Risk
Segment Analysis
In 2025, Massage, Spa & Skin-Coat Treatments accounted for 63.45% of the United States pet grooming services market, leading the segment. This reflects the growing demand for multi-step treatment packages that combine coat conditioning, topical care, and stress relief. Bathing & Brushing and Nail Care remain popular as entry services or add-ons, while Ear, Eye & Teeth Hygiene is increasingly viewed as preventive care rather than basic maintenance.Shear & Trimming is projected to grow at an 8.25% CAGR from 2026 to 2031, making it the fastest-growing service in the United States pet grooming market. This growth is driven by the popularity of coat-intensive breeds and increased spending on regular styling. The service aligns well with mobile formats, as trimming and breed-specific styling are central to full-groom packages. Specialty add-ons in the Others category highlight the overlap between grooming and wellness, with training programs adapting to advanced styling demands.
Complete Report Scope:
- By Service Type
- Bathing & Brushing
- Shear & Trimming
- Nail Care
- Ear, Eye & Teeth Hygiene
- Massage, Spa & Skin-Coat Treatments
- Others
- By Pet Type
- Dogs
- Cats
- By Delivery Channel
- Grooming Salons in Pet Specialty Retail Stores
- Standalone Grooming Boutiques & Salons
- Mobile / At-Home Grooming
- Grooming Bundled with Boarding / Daycare Facilities
List of Companies Covered in this Report:
- Aussie Pet Mobile
- Barkbus
- Best Friends Pet Care, Inc.
- EarthWise Pet
- Furry Land Mobile Grooming
- GROOMBAR
- Groomit for Pets LLC
- Healthy Spot
- Pet Evolution
- Pet Supplies Plus
- Petco Health and Wellness Company, Inc.
- PetSmart
- Scenthound
- The Dog Stop
- Wag N' Wash Natural Pet Food & Grooming
- Wagging Tails Pet Resort & Spaw
- Waggles Pet Resort
- Woof Gang Bakery & Grooming
- Woofie's
- Zoomin Groomin
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
1 Introduction
4 Market Landscape
5 Market Size & Growth Forecasts (Value, USD)
6 Competitive Landscape
7 Market Opportunities & Future Outlook
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aussie Pet Mobile
- Barkbus
- Best Friends Pet Care, Inc.
- EarthWise Pet
- Furry Land Mobile Grooming
- GROOMBAR
- Groomit for Pets LLC
- Healthy Spot
- Pet Evolution
- Pet Supplies Plus
- Petco Health and Wellness Company, Inc.
- PetSmart LLC
- Scenthound
- The Dog Stop
- Wag N' Wash Natural Pet Food & Grooming
- Wagging Tails Pet Resort & Spaw
- Waggles Pet Resort
- Woof Gang Bakery & Grooming
- Woofie's
- Zoomin Groomin
