China Connected Helmet - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The china-connected helmet market size is projected to be USD 99.75 million in 2025, USD 124.97 million in 2026, and reach USD 385.66 million by 2031, growing at a CAGR of 25.28% from 2026 to 2031. This report is Segmented by Product Type (Full Face, Modular/Flip-up, and More), Technology Level (Bluetooth-Only, Integrated Audio/Comms, and More), End User (Individual Rider, and More), Distribution Channel (Offline Retail, Online Direct-To-Consumer, and More), and Price Range (Economy (Below USD 200), and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume in Units.

China Connected Helmet Market Trends and Insights

Stricter Helmet-Wear Enforcement and “One Helmet-One Belt” Campaign

Beijing has expanded its helmet law to cover e-bike riders, raising fines to encourage compliance among the nation's vast e-bike community. This move aims to address safety concerns as the number of e-bike users grows . While helmet use has risen in some cities, most riders still choose basic models. In Yinchuan, local authorities have adopted NFC technology in shared helmets, rendering bikes inoperable unless the rider wears a compliant helmet. This shift favors brands that provide certified helmets with crucial connectivity features. Suppliers are adjusting to this changing scenario, exploring innovative designs and technologies to meet the rising demand for compliant helmets.

Food-Delivery Platforms Bulk-Adopting Telematics Helmets

Meituan had shipped a significant number of connected helmets, demonstrating the dominance of platform economics over traditional retail channels. Ele.me introduced its AI helmet X3, featuring "Xiao E" indoor navigation, which was initially rolled out in multiple malls and is planned for further expansion. These helmets come equipped with crash-detection sensors that automatically alert dispatchers. This feature aligns with insurance rebates, offering premium discounts for riders verified as safe. Such bulk procurement not only locks riders into proprietary ecosystems but also accelerates innovation cycles and heightens entry barriers for newcomers.

High Price Sensitivity Among Commuter Motorcyclists and E-bike Users

On e-commerce platforms, certified mid-priced helmets reign supreme. In contrast, lower-priced units, even though they do not pass the required tests, dominate livestream sales. While counterfeit smart helmets are slightly underpriced compared tostill bear the full cost their authentic counterparts, many commuters view the connectivity feature as non-essential. Lab tests revealed that all low-end helmets tested failed to meet stability standards. Although platform subsidies provide some relief to riders, individual buyers continue to bear the entire expense, hindering widespread adoption.

Other drivers and restraints analyzed in the detailed report include:

• Surge in Premium Motorcycle Registrations in Tier-1 and Tier-2 Cities
• “Made in China 2025” Incentives for IoT and Smart Wearables
• Prevalence of Counterfeit/Low-Quality Smart-Helmet Knock-offs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Full Face models retained 48.15% of the China-connected helmet market share in 2025, as riders value full-coverage protection compatible with aftermarket Bluetooth kits. HUD-Integrated variants, although niche, are forecast to grow at a 26.25% CAGR, eclipsing the broader China-connected helmet market. As premium adopters in China increasingly seek heads-up navigation and rear-view feeds, the market for HUD-integrated helmets is poised for rapid expansion. However, the growth prospects for modular and open-face styles are being curtailed by stricter impact-absorption tests mandated by Beijing's regulations.

Demonstrating its technical viability, HUD technology is making inroads into automotive displays, as evidenced by XPENG's virtual windshield. Brands offering ECE-certified HUD helmets at competitive prices stand to attract aspirational riders, especially those upgrading to higher-value machines. While Full Face units will dominate in volume due to their compliance with standards and alignment with riders' habits, the revenue growth is skewing towards HUD-enabled models. These not only command higher average selling prices (ASPs) but also offer subscription-based software add-ons, enhancing their appeal.

Bluetooth-Only helmets held 47.33% share in 2025, reflecting low entry prices of USD 50-150. ADAS Sensor Suites are set to deliver a 26.87% CAGR, outperforming the China connected helmet market by 1.6 percentage points and lifting its size over the forecast period. Telematics-ready ADAS systems bundle crash detection, eCall, and speed alerts, unlocking insurer rebates and shifting value creation from hardware margins to data services.

Ele.me’s X3 illustrates the leap from appeal to tech-reactive crash alerts to predictive navigation inside malls. Yet fragmented Android Bluetooth stacks force vendors to juggle compatibility layers, raising support costs. Mesh-networked Bluetooth 5.3 chips in EJEAS X10 improve group-ride audio, but backward-compatibility gaps persist. Multi-feature helmets that combine HUD, ADAS, and mesh audio court tech enthusiasts but risk overwhelming casual commuters with feature fatigue.

Complete Report Scope:

• By Product Type
  • Full Face
  • Modular/Flip-up
  • Open Face
  • Half Helmet
  • Off-road/Motocross
  • Smart HUD-Integrated
• By Technology Level
  • Bluetooth-Only
  • Integrated Audio/Comms
  • HUD/AR Display
  • Crash Detection and eCall
  • ADAS Sensor Suite
  • Multi-Feature (All-in-One)
• By End User
  • Individual Rider
  • Passenger
  • Fleet/Delivery
• By Distribution Channel
  • Offline Retail
  • Online Direct-to-Consumer
  • OEM Accessory Bundles
• By Price Range
  • Economy (Below USD 200)
  • Mid-Range (USD 200 - USD 500)
  • Premium (Above USD 500)

List of Companies Covered in this Report:

• HJC Helmets
• Shoei Co., Ltd.
• LS2 Helmets (Foshan)
• LIVALL Tech Co., Ltd.
• Smart4U (Shenzhen Yuejiang)
• CNELL Smart Helmet (Hangzhou)
• Bell Helmets
• Sena Technologies, Inc.
• BMW Motorrad
• Jarvish Inc.
• Shark Helmets
• Steelbird Hi-Tech Ltd.
• Shenzhen Freedconn Electronics Co., Ltd
• YEMA Helmet Co., Ltd.
• TORC Helmets

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support