South Korea Quick Commerce - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The south korea quick commerce market size was valued at USD 3.16 billion in 2025 and estimated to grow from USD 3.35 billion in 2026 to reach USD 4.51 billion by 2031, at a CAGR of 6.11% during the forecast period (2026-2031). This report is Segmented by Product Category (Grocery and Staples, Fresh Produce and Dairy, Snacks and Beverages, Personal Care and OTC Pharma, Home and Cleaning Supplies, Electronics and Accessories, Pet Care, Flowers and Gifts, and More), and Delivery Time Promise (Less Than 10 Minutes, 11-30 Minutes, and 31-60 Minutes and More). The Market Forecasts are Provided in Terms of Value (USD).

South Korea Quick Commerce Market Trends and Insights

High Smartphone And Mobile-Payment Penetration

Mobile payments give the South Korea quick commerce market one of its strongest demand foundations. Daily mobile card payments reached KRW 1.7 trillion (USD 1.25 billion) in 2025, and mobile accounted for 54.3% of all card spending in the country. That scale matters because quick commerce works best when the full purchase path, from search to payment, is handled on the phone in a few steps. The South Korea quick commerce market therefore benefits from a buying pattern that already fits super-app ordering and repeat low-ticket purchases. This keeps checkout friction low and supports frequent use of fast delivery for everyday baskets.

Dense Urban Population Enabling One-Hour Fulfillment

Urban density remains a basic operating advantage for the South Korea quick commerce market. Seoul has a population density of close to 16,000 persons per km², while 42.7% of the country’s single-person households are concentrated in Seoul and Gyeonggi. A Journal of Korea Planning Association study showed that Seoul’s living-logistics parcel volume reached 1.68 million parcels per day in 2020 and is projected to rise to 2.69 million by 2030, showing how dense urban demand keeps building on itself.[2] Seoul’s July 2024 city planning revision also allowed micro-fulfillment placement in Type 2 General Residential Areas, which widened the legal path for urban site deployment. For the South Korea quick commerce market, this means operators with early access to residential fulfillment sites still hold a clear location advantage that later entrants will struggle to match.

Intensifying Price Wars Eroding Unit Economics

Price competition is putting direct pressure on margins across the South Korea quick commerce market. Coupang Eats expanded free delivery to Coupang Wow members in March 2024, and rivals responded with lower-cost subscription offers that reduced per-order revenue across the sector. The cost of that strategy became clearer in 2025, when Woowa Brothers’ consolidated operating profit declined to KRW 592.9 billion (USD 429.6 million), even as revenue increased 22.2%. Higher spending on discounts, rider hiring, and service expansion absorbed the added top line instead of turning into stronger profit. At the same time, policy debate around commission caps and tighter rules on exclusive contracts could narrow the revenue room that platforms use to fund promotions. In the South Korea quick commerce market, that combination makes scale more valuable and raises the risk that smaller operators will struggle to keep matching subsidy-led competition.

Other drivers and restraints analyzed in the detailed report include:

• Rising Single-Person and Dual-Income Households Seeking Convenience
• Retailer-Delivery-App Alliances Expanding Micro-Fulfillment Coverage
• Courier Labor Shortage And Rising Minimum-Wage Regulations

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Grocery and Staples held 52.56% of South Korea quick commerce market share in 2025, which kept this category at the center of daily order frequency and repeat demand. In December 2025, Baedal Minjok’s Baemin Jangbogi and Shopping service posted a 15.4% month-on-month rise in orders and 30% growth in new customers, while milk and instant noodle volumes increased 17.2% and 14.2% from the prior month. That pattern shows the South Korea quick commerce industry still depends most on routine household replenishment rather than one-off emergency buying. Fresh food and staple items keep baskets moving because compact urban homes have less pantry space and need more frequent restocking.

Electronics and Accessories is projected to grow at a 6.54% CAGR through 2031, the fastest pace among product categories, as platforms widen beyond groceries into accessories, stationery, flowers, and pet-related orders. Fresh Produce and Dairy remains more sensitive to delivery quality, and Kurly Now’s cumulative orders grew 2.5 times year over year in January and February 2026 through temperature-controlled hubs in Seoul’s DMC, Dogok, and Seocho districts. Personal Care and OTC Pharma is also gaining weight, with CJ Olive Young handling 15.04 million Today Dream deliveries in 2024 and raising its urban MFC count from 18 to 22 while operating its 38,000 m² Gyeongsan Logistics Center. Across snacks, home supplies, and pet care, operators with direct inventory sourcing still hold an advantage on assortment and margin, which explains why B Mart’s product sales reached KRW 781.1 billion (USD 566 million) in 2025.

Complete Report Scope:

• By Product Category
  • Grocery and Staples
  • Fresh Produce and Dairy
  • Snacks and Beverages
  • Personal Care and OTC Pharma
  • Home and Cleaning Supplies
  • Electronics and Accessories
  • Pet Care
  • Flowers and Gifts
  • Other Product Categories
• By Delivery Time Promise
  • Less Than 10 Minutes
  • 11-30 Minutes
  • 31-60 Minutes and More

List of Companies Covered in this Report:

• Woowa Brothers Corp. (Baedal Minjok, B Mart)
• Coupang Corp.
• GS Retail Co., Ltd. (GS25, GS The Fresh)
• Kurly Inc. (Market Kurly, Kurly Now)
• Yogiyo Co., Ltd.
• SSG.COM Corp. (E-Mart Baro Quick)
• E-Mart Inc.
• Homeplus Co., Ltd.
• CJ Logistics Corp.
• Lotte Shopping Co., Ltd. (Lotte ON)
• Oasis Market Corp.
• Naver Corp. (Now Delivery)
• Kakao Corp. (Pangyo Quick Pilot)
• BGF Retail Co., Ltd. (CU)
• Seven-Eleven Korea Co., Ltd.
• Delivery Hero SE (Delivery Hero Korea)
• Daiso Industries Co., Ltd.
• CJ Olive Young Corp.
• Vroong (Barogo Inc.)
• Ohouse (Bucketplace Inc.)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support