Vietnam Quick Commerce - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The vietnam quick commerce market size was valued at USD 0.81 billion in 2025 and estimated to grow from USD 0.89 billion in 2026 to reach USD 1.42 billion by 2031, at a CAGR of 9.85% during the forecast period (2026-2031). This report is Segmented by Product Category (Grocery and Staples, Fresh Produce and Dairy, Snacks and Beverages, Personal Care and OTC Pharma, Home and Cleaning Supplies, Pet Care, and More), Delivery Time Promise (Less Than 10 Minutes, 11-30 Minutes, 31-60 Minutes and More). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam Quick Commerce Market Trends and Insights

Growing Preference Among Urban Millennials for Hyper-Local Shopping Models

MoMo currently has over 30 million active users, demonstrating its strong presence in the digital payments market. In 2025, QR-code payments experienced a significant growth of 128%, highlighting the increasing adoption of this payment method. This growth has enabled seamless and efficient checkout processes, which have positively impacted businesses by driving higher average order values and encouraging repeat purchases. Digital payment platforms such as ShopeePay and GrabPay, which have incorporated wallet APIs, have successfully reduced cart-abandonment rates. This improvement can be attributed to the fact that 87% of urban shoppers possess linked bank accounts, facilitating a more convenient and integrated payment experience.

Rising Demand for Hyper-Convenience Among Gen Z Shoppers

In Vietnam, approximately 19 million Gen Z consumers are now engaging in online shopping on a weekly basis, with a participation rate of 65%. This demographic has shifted its focus from price sensitivity to prioritizing delivery speed, signaling a notable transformation in the traditionally price-driven retail culture of the country. Concurrently, mobile data consumption has risen significantly, reaching an average of 12 GB per month. This increase in data usage has facilitated the adoption of quick commerce applications, which offer curated assortments of approximately 2,000 SKUs. These streamlined assortments are designed to reduce decision fatigue among consumers while simultaneously encouraging impulse purchases, thereby reshaping the online retail landscape in Vietnam.

Profitability challenges driven by persistent consumer preference for cash-on-delivery payments.

COD persists despite cashless penetration, forcing additional delivery attempts, security protocols, and administrative reconciliation that inflate last-mile costs. Slow cash recovery strains working capital and complicates inventory procurement cycles. Decree No. 52/2024/ND-CP moves to widen digital payment acceptance through tighter payment-service-provider standards, yet behavioral inertia outside tier-one cities tempers near-term relief for Vietnam quick commerce market operators.

Other drivers and restraints analyzed in the detailed report include:

• Growth of Domestic Dark-Store Networks Backed by Retail Conglomerates
• Government E-Commerce Roadmap Incentives Through 2026
• Persistently High Last-Mile Logistics Costs in Tier II-III Cities
• Limited Cold-Chain Infrastructure for Fresh Produce

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Grocery and Staples delivered the largest share of the Vietnam quick commerce market size in 2025, reinforcing their role as reliable repeat-purchase anchors. Yet Fresh Produce and Dairy is projected to advance at a 9.92% CAGR, fueled by incremental cold-chain capacity and 1-hour delivery pilots that shrink spoilage windows. Snacks and Beverages gain from impulse demand that thrives in sub-30-minute delivery slots, while Pet Care sees double-digit revenue growth among affluent urban owners.

ShopeeMart’s 1-hour express launch in Q1 2026, backed by FamilyMart and Farmers Market alliances, earned 99.5% five-star reviews and validates that freshness perception improves retention. JioMart Vietnam’s 30-minute service undercuts incumbents on basket minimums, stepping up competitive intensity in the Vietnam quick commerce market. Electronics and Accessories still post longer decision cycles, but same-day handoff through AEON’s omnichannel system keeps the category in the convenience game.

Complete Report Scope:

• By Product Category
  • Grocery and Staples
  • Fresh Produce and Dairy
  • Snacks and Beverages
  • Personal Care and OTC Pharma
  • Home and Cleaning Supplies
  • Electronics and Accessories
  • Pet Care
  • Flowers and Gifts
  • Other Product Categories
• By Delivery Time Promise
  • Less than 10 Minutes
  • 11-30 Minutes
  • 31-60 Minutes and More

List of Companies Covered in this Report:

• Grab Holdings Inc.
• GoJek Group
• ShopeeFood (Sea Ltd.)
• Baemin Vietnam Co., Ltd.
• Loship JSC
• Tiki Corporation
• Lazada Group
• Viettel Post Joint Stock Corporation
• GiaoHangNhanh JSC
• GiaoHangTietKiem JSC
• AhaMove (Scommerce)
• Be Group JSC
• VinCommerce (WinCommerce)
• Masan Group Corporation
• Bach Hoa Xanh Joint Stock Company
• Circle K Vietnam Co., Ltd.
• FamilyMart Vietnam
• SayGo
• AEON Vietnam Co., Ltd.
• Xanh SM Ngon

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support