Notebook Computer - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The notebook computer market size is projected to expand from USD 157.98 billion in 2025 and USD 167.98 billion in 2026 to USD 239.89 billion by 2031, registering a CAGR of 7.39% between 2026 and 2031. This report is Segmented by Product Type (Traditional Notebook, 2-In-1 Convertible, Gaming Notebook, and Ultrabook), Operating System (Windows, Macos, Chrome OS, Linux, and and More), End-User Industry (Personal, Business, Gaming, and Education), Screen Size (Up To 12 Inches, 13-14. 9 Inches, 15-16. 9 Inches, and 17 Inches and Above), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Notebook Computer Market Trends and Insights

Windows 10 End-of-Support Triggering Commercial Refresh Cycle

Microsoft will cease security updates for Windows 10 on 14 October 2025, creating significant compliance risks for enterprises operating under stringent regulations such as GDPR and HIPAA. Without these updates, organizations may face vulnerabilities that could lead to data breaches or non-compliance penalties. According to Dell research, 62% of IT departments in Fortune 500 companies plan to replace their existing devices rather than opt for extended paid support services. This trend indicates a major refresh cycle, with the peak expected to occur in 2026. Vendors with robust commercial distribution channels are likely to benefit the most from this surge in demand. However, it is important to note that this refresh wave is anticipated to provide a temporary boost in shipments rather than establishing a sustained long-term growth trajectory for the market.

AI-Centric Processors Enabling New Premium Use Cases

Intel Core Ultra, AMD Ryzen AI 300 series, and Qualcomm Snapdragon X Elite each feature neural engines capable of exceeding 40 TOPS, aligning with Microsoft’s Copilot+ PC baseline requirements. These processors are designed to handle advanced AI workloads efficiently, enabling seamless performance across a wide range of applications. Devices such as HP’s OmniBook Ultra Flip and Lenovo’s Yoga Slim 7x showcase how on-device inference technology enables real-time transcription, background blur, and chatbot functionality without relying on cloud-based processing, thereby eliminating latency. This advanced capability not only enhances user experience but also justifies a 20-30% price premium for these devices. Additionally, it significantly reduces lifetime cloud expenditure for enterprises managing large device fleets, making these systems a cost-effective solution for businesses.

Component Shortages Driving ASP Inflation and Purchase Deferrals

DRAM and NAND now account for over 20% of notebook costs, driven by the increasing demand for AI workloads, which have established 16 GB of RAM and 512 GB of storage as standard requirements. In late 2025, spot memory prices surged by 18% quarter over quarter, compelling manufacturers to either implement 5-15% average selling price (ASP) increases or absorb the cost, thereby impacting profit margins. Consumers in price-sensitive markets such as India, Indonesia, and Brazil have responded to these price hikes by delaying device replacements or opting for refurbished units. This trend is expected to limit shipment growth in 2026 until additional manufacturing capacity for memory components becomes operational.

Other drivers and restraints analyzed in the detailed report include:

• Remote and Hybrid Work Cultivating Always-Connected Notebooks
• Rising Gaming and Esports Notebook Demand in Emerging Markets
• Escalating Geopolitical Tariffs on Chinese-Made Notebooks

Segment Analysis

In 2025, traditional clamshells accounted for 63.74% of the Notebook computer market share, driven by consistent demand from the education sector and entry-level businesses that prioritize affordability and functionality. However, 2-in-1 convertibles are projected to grow at a robust 8.19% CAGR, gradually increasing their share of the Notebook computer market. This growth is fueled by employers adopting hot-desking solutions that emphasize flexibility and adaptability in workplace setups.

Gaming notebooks continue to hold a premium position in the market, supported by the integration of advanced discrete RTX 40-series GPUs and high-refresh-rate displays, which cater to the needs of gamers and content creators. Meanwhile, ultrabooks remain competitive by focusing on lightweight designs, typically weighing under 1.5 kg, appealing to professionals who prioritize portability. Manufacturers are increasingly merging product categories by incorporating features such as 360-degree hinges and stylus support into mainstream models, enhancing their versatility. Additionally, the growing adoption of USB-C docking solutions and wireless peripherals further accelerates this convergence, making devices more adaptable to various user requirements.

Windows remained dominant, accounting for 69.21% of shipments in 2025, primarily due to its widespread legacy application support and compatibility with enterprise systems. This dominance is further reinforced by its widespread adoption across industries, including education, healthcare, and government, where reliance on traditional software ecosystems remains high. Chrome OS, however, is projected to achieve an 8.21% CAGR as governments in emerging markets such as India, Indonesia, and Brazil increasingly specify sub-USD 300 Chromebook Plus devices in tenders. This shift is gradually capturing a measurable portion of the Notebook computer market, driven by affordability and ease of deployment.

Google’s zero-touch enrollment feature significantly reduces IT overhead, making it an attractive option for institutions and enterprises looking to streamline device management. Additionally, ARM-based silicon now meets the performance requirements for video conferencing and other productivity applications, further boosting Chrome OS adoption. macOS continues to sustain a high-margin niche among creative professionals who prioritize features such as extended battery life, seamless ecosystem integration, and advanced software capabilities tailored for design and multimedia tasks. Meanwhile, Linux, although maintaining a market share of under 5%, is experiencing growth within developer communities. This growth is attributed to brands like System76 and distributions such as Pop!_OS, which are optimized for AI frameworks and cater to the specific needs of developers working on machine learning and artificial intelligence projects.

Complete Report Scope:

• By Product Type
  • Traditional Notebook
  • 2-in-1 Convertible
  • Gaming Notebook
  • Ultrabook
• By Operating System
  • Windows
  • macOS
  • Chrome OS
  • Linux and Other OS
• By End-User Industry
  • Personal
  • Business
  • Gaming
  • Education
• By Screen Size
  • Up to 12 inches
  • 13-14.9 inches
  • 15-16.9 inches
  • 17 inches and Above
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • United Arab Emirates
      • Saudi Arabia
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Rest of Africa

Geography Analysis

Asia-Pacific generated 46.39% of 2025 revenues, firmly establishing itself as both a key supplier and a major consumer in the Notebook computer market. India’s 5% production-linked rebate has incentivized companies like HP and ASUS, along with their local partner, Dixon Technologies, to commit to an annual production capacity of 10 million units by 2027. This initiative aims to reduce USD 8 billion worth of notebook imports while simultaneously increasing domestic value addition. Meanwhile, China’s state sector continues to drive demand by refreshing its fleets with hardware stacks that comply with domestic cybersecurity directives, ensuring steady growth even as consumer replacement cycles slow down.

Europe is projected to be the fastest-growing region, with an anticipated CAGR of 8.12% between 2026 and 2031. The introduction of Regulation 2025-2052 will enforce stricter external power-supply limits starting in 2028, while Ecodesign rules will mandate higher repairability standards by 2027. Vendors offering modular batteries and serviceable SSDs are expected to gain a competitive edge in procurement processes. Countries such as Germany, France, and the United Kingdom are leading the adoption of AI-capable notebook models, aligning with GDPR requirements that emphasize local data processing capabilities

North America remains the largest single-country cluster in the market. However, tariffs have increased retail prices, prompting manufacturers to shift assembly operations to Mexican plants that benefit from USMCA trade agreements. In South America, Brazil is emerging as a key player in the gaming segment, although currency fluctuations temper its growth. The Middle East and Africa are witnessing the selective adoption of high-end notebooks, particularly premium ultrabooks targeted at executive users. Gradual improvements in infrastructure and rising disposable incomes in the region support this trend.

List of Companies Covered in this Report:

• Lenovo Group Limited
• HP Inc.
• Dell Technologies Inc.
• Apple Inc.
• ASUSTeK Computer Inc.
• Acer Incorporated
• Samsung Electronics Co., Ltd.
• Huawei Technologies Co., Ltd.
• Microsoft Corporation
• LG Electronics Inc.
• Micro-Star International Co., Ltd.
• Razer Inc.
• Fujitsu Limited
• Dynabook Inc.
• VAIO Corporation
• GIGABYTE Technology Co., Ltd.
• CLEVO Co.
• Tongfang Co., Ltd.
• Chuwi Innovation and Technology Co., Ltd.
• System76, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support