Laptop - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The laptop market size is expected to increase from USD 171.89 billion in 2025 to USD 184.94 billion in 2026 and reach USD 274.81 billion by 2031, growing at a CAGR of 8.24% over 2026-2031. This report is Segmented by Product Type (Traditional Notebook, Ultrabook, 2-In-1 Convertible, and More), Screen Size (Below 13 Inches, 13-15 Inches, 15-17 Inches, and Above 17 Inches), End-User Industry (Consumer, Business and Enterprise, Gaming and Esports, and More), Distribution Channel (Online, Offline Retail, and Direct To Enterprise), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Laptop Market Trends and Insights

Accelerating Corporate Refresh Cycles Post Hybrid Work Adoption

The October 2025 Windows 10 end-of-support milestone left enterprises with the choice between escalating Extended Security Update fees and immediate migration to Windows 11. Organizations managing more than 500 endpoints calculated that three-year ESU costs outstripped the capital outlay for new hardware. Hybrid schedules intensified performance demands because employees expect eight hours of video calls without throttling. Fleet buyers, therefore, standardized on 16 GB memory and 512 GB NVMe storage, specifications once reserved for premium tiers.

On-Device Artificial Intelligence Processing Demand

Microsoft’s Copilot+ certification requires at least 40 TOPS of neural throughput, a benchmark that, as of early 2026, is achieved only by the most advanced processors from Intel, AMD, Qualcomm, and Apple. This high-performance requirement underscores the growing demand for cutting-edge hardware capable of supporting complex AI workloads. Enterprises increasingly prefer local inference solutions due to their ability to eliminate cloud latency, which is critical for real-time applications, and to ensure compliance with stringent data-residency regulations, particularly in sectors like finance and healthcare. Although software support for these systems remains in its early stages, the trend of hardware adoption often precedes the optimization of applications. This dynamic creates a positive feedback loop, where the growing installed base of hardware, expected to surpass 30 million units, drives further advancements in software development and application performance, ultimately accelerating the adoption of AI-driven technologies across industries.

Supply Chain Vulnerability to Rare-Earth Metals

China controls approximately 70% of global rare-earth production and 90% of refining, making it a dominant player in the market. In 2025, the country imposed export quotas, significantly tightening the supply of critical rare-earth elements such as neodymium and dysprosium. These materials are essential for manufacturing high-performance magnets, which are integral components in speaker systems and cooling-fan assemblies. The restricted supply has led to increased magnet costs, directly impacting production expenses for original equipment manufacturers (OEMs). While substituting ferrite magnets offers a cost-effective alternative, it compromises audio fidelity, forcing OEMs to balance cost efficiency with product quality. This challenge is expected to persist until alternative refining capacities in regions like the United States and Australia become operational, which could help diversify the supply chain and reduce dependency on China.

Other drivers and restraints analyzed in the detailed report include:

• Education Digitization Mandates in Asia-Pacific
• Gaming Laptops Penetrating Emerging Markets
• Lengthening Replacement Cycles in Developed Regions

Segment Analysis

Traditional notebooks generated 46.31% of 2025 revenue, anchoring the laptop market size for enterprise fleet buyers. These devices remain a preferred choice for businesses due to their reliability, cost-effectiveness, and compatibility with existing IT infrastructure. However, 2-in-1 convertibles are projected to capture the highest growth at a 9.24% CAGR, driven by the increasing demand for versatile devices that cater to hybrid work environments. As flexible work habits continue to evolve, features such as touch and pen input are becoming more valuable than raw processing power. The laptop market share for convertibles has already seen significant growth in the USD 800-1,200 price band, where factors like hinge durability, stylus latency, and overall build quality heavily influence purchase decisions. This trend highlights a shift in consumer and enterprise preferences toward devices that offer both functionality and adaptability.

Convertibles now replicate tablet convenience without sacrificing keyboard ergonomics, persuading knowledge workers who once juggled two devices. Modular entries like Framework’s Laptop 16 demonstrate user-serviceable concepts, yet high entry prices keep adoption niche for now. Ultrabooks face compression because silicon-anode batteries allow clamshell designs to match their thin-and-light profile without steep premiums. Chromebooks remain an education staple, while rugged laptops depend more on infrastructure spending than consumer appetite.

Screens between 13 and 15 inches remained the sweet spot at 41.24% of 2025 revenue, sustaining the core of the laptop market. These screen sizes strike a balance between portability and usability, making them ideal for both professional and personal use. Displays above 17 inches are forecast to expand at a 9.04% CAGR, reflecting the growing demand from creators and analysts who require larger, color-accurate workspaces for tasks such as video editing, graphic design, and data analysis. The laptop market size for these large-panel configurations benefits significantly from advancements like USB-C PD 3.1, which enables mobile workstations to operate without the need for heavy power adapters, enhancing their portability and convenience.

Gaming cafés in tier-2 Asian cities have increasingly shifted toward 17-inch rigs that patrons can carry between venues, driving demand for laptops with reinforced hinges, spill-resistant keyboards, and enhanced durability. This trend highlights the importance of robust design features in catering to the needs of this growing segment. Meanwhile, under-13-inch ultraportables continue to serve niche markets such as healthcare professionals conducting rounds and field sales representatives who prioritize lightweight devices. However, these ultraportables account for less than 10% of total shipments. Recent advancements in battery density have also contributed to the evolution of laptop designs, with even 14-inch models now weighing approximately 1 kg. This development has effectively reduced the traditional trade-off between screen size and portability, making mid-sized laptops more appealing to a broader audience.

Complete Report Scope:

• By Product Type
  • Traditional Notebook
  • Ultrabook
  • 2-in-1 Convertible
  • Chromebook
  • Rugged Laptop
• By Screen Size
  • Below 13 Inches
  • 13-15 Inches
  • 15-17 Inches
  • Above 17 Inches
• By End-User Industry
  • Consumer
  • Business and Enterprise
  • Gaming and Esports
  • Education
  • Government and Defense
• By Distribution Channel
  • Online
  • Offline Retail
  • Direct to Enterprise
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • United Arab Emirates
      • Saudi Arabia
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Rest of Africa

Geography Analysis

North America accounted for 33.19% of total revenue in 2025, driven by fleet migrations associated with Windows 11 upgrades and CHIPS Act sourcing incentives. These factors supported shipments in the region; however, future growth is expected to moderate as consumer replacement cycles extend beyond five years. Additionally, the presence of Mexican assembly plants in Monterrey and Guadalajara has played a crucial role in shortening lead times and reducing tariff exposure for customers in the United States, further strengthening the region's supply chain efficiency.

Asia-Pacific is anticipated to experience the fastest regional growth, with a projected CAGR of 8.78%. Large-scale education deployments and the rapid adoption of esports in secondary cities fuel this growth. Government subsidies that lower device prices to below USD 400 have significantly boosted high-volume orders in the region. Thailand allocated THB 4.21 billion (USD 117 million) initially and committed THB 29.76 billion (USD 827 million) for Phase 2, targeting 600,000 high-school students with preloaded educational software. While China remains the largest country by unit shipments, its economic slowdown has tempered expansion. In contrast, countries like India, Vietnam, and Indonesia are witnessing accelerated growth due to rising disposable incomes and increasing demand for affordable devices.

Europe is expected to maintain stable mid-single-digit growth rates, supported by ecodesign regulations that mandate spare-part availability, thereby extending device lifespans. Although these regulations curb unit volumes, they increase service revenue. Meanwhile, South America, the Middle East, and Africa are experiencing growth from a smaller base, as consumers who primarily relied on smartphones are now adopting laptops for productivity tasks. The introduction of instant payment systems, such as Brazil's PIX, has reduced friction in online transactions, enabling e-commerce to gain market share from traditional, cash-dominant retail channels in these regions.

List of Companies Covered in this Report:

• Acer Inc.
• Apple Inc.
• ASUSTeK Computer Inc.
• Clevo Co.
• Dell Technologies Inc.
• Dynabook Inc.
• Fujitsu Limited
• Gigabyte Technology Co., Ltd.
• HP Inc.
• Huawei Technologies Co., Ltd.
• Lenovo Group Limited
• LG Electronics Inc.
• Micro-Star International Co., Ltd.
• Microsoft Corporation
• Razer Inc.
• Samsung Electronics Co., Ltd.
• System76, Inc.
• Tongfang Co., Ltd.
• Xiaomi Corporation
• Framework Computer Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support