Video Market Report 2026

The video market size has grown strongly in recent years. It will grow from $207.26 billion in 2025 to $218.64 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to rise of broadband penetration, expansion of broadcast television infrastructure, growth of dvd and digital downloads, emergence of early ott platforms, increasing advertising spend on video content.

The video market size is expected to see strong growth in the next few years. It will grow to $273.22 billion by 2030 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to rising adoption of subscription streaming models, increasing demand for short-form digital content, expansion of connected tv households, growth in programmatic video advertising, increasing global content localization demand. Major trends in the forecast period include subscription bundling and hybrid monetization models, short-form video and creator economy expansion, content localization and regional language growth, shoppable and interactive video commerce integration, fast channels and free ad-supported streaming growth.

The growing demand for on-demand video content is expected to boost the video market. On-demand video allows users to access and watch content at their convenience without fixed schedules. This demand is rising due to changing consumer preferences for flexibility, personalized viewing, and the availability of high-speed internet and smart devices. Video platforms meet this demand by offering diverse content, including movies, series, and live streams, with enhanced accessibility and user experience. For instance, in 2024, the International Telecommunication Union reported that global video consumption averaged 17 hours per week, with 92.3% of internet users watching online videos monthly. Therefore, increasing demand for on-demand video is driving the market.

Major players in the video market are focusing on advancements in video streaming technologies, including AI-powered video upscaling and adaptive streaming optimization, to improve video quality, reduce bandwidth usage, and enhance user experience. These technologies leverage deep learning models and GPU acceleration to upscale lower-resolution content, eliminate compression artifacts, and dynamically adjust streaming quality based on device and network conditions. For instance, in February 2023, NVIDIA introduced RTX Video Super Resolution, an AI-driven video enhancement technology that improves streaming quality in real time. It utilizes deep learning-based upscaling to convert lower-resolution videos up to 4K resolution, removes compression artifacts such as banding and noise in a single processing step, and leverages Tensor Core-based GPU acceleration for low-latency performance.

In December 2023, Warner Bros. Discovery acquired BluTV for an undisclosed amount. The acquisition supports Warner Bros. Discovery’s expansion of its direct-to-consumer streaming services in Turkey and the Middle East, boosting its regional presence and subscriber base. BluTV is a Turkey-based streaming service offering a range of local and international content.

Major companies operating in the video market are Netflix Inc., iQIYI Inc., Akamai Technologies Inc, Roku Inc, fuboTV Inc, Fastly Inc, Cloudinary Ltd, Rumble Inc, Vidyard Inc, Mux Inc, ZEE Entertainment Enterprises Limited, Zype Inc, Wistia Inc, Filmhub Inc, MVD Entertainment Group, Dacast Inc, Shift72 Limited, MUBI Inc, SonyLIV, SproutVideo LLC.

North America was the largest region in the video market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video market includes revenues earned by entities through content production, editing, licensing, streaming services, broadcasting, content aggregation, digital rights management, and advertising-based video delivery. It also includes revenues from subscription-based platforms, pay-per-view services, and ad-supported streaming models. The market value includes the value of related goods and services provided by the service provider or included within the offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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