Veterinary Wellness Plans Market Report 2026

The veterinary wellness plans market size has grown strongly in recent years. It will grow from $3.37 billion in 2025 to $3.7 billion in 2026 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to rise in pet ownership globally increasing demand for preventive care, growing awareness of animal health and wellness benefits, high out-of-pocket veterinary treatment costs driving subscription adoption, expansion of veterinary clinic networks offering packaged services, increasing focus on preventive healthcare over reactive treatment.

The veterinary wellness plans market size is expected to see strong growth in the next few years. It will grow to $5.4 billion by 2030 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to expansion of AI-based predictive health monitoring for pets, rising adoption of subscription-based veterinary care models, growing demand for personalized and breed-specific wellness plans, increasing integration of digital pet health platforms, expansion of preventive healthcare awareness among pet owners. Major trends in the forecast period include AI-driven preventive pet health monitoring and wellness plan optimization platforms, subscription-based veterinary wellness plan bundling with predictive care analytics, cloud-enabled pet health record integration for continuous wellness tracking, personalized preventive care plan customization based on breed and lifestyle data, automated vaccination and appointment scheduling systems integrated into wellness subscriptions.

The increasing pet ownership is expected to drive the growth of the veterinary wellness plans market going forward. Pet ownership refers to the condition of keeping and caring for a domesticated animal, such as a dog, cat, or other pet, as part of one’s household. The growth in pet ownership is driven by rising companionship needs, as more individuals seek emotional support and social interaction through having pets. Veterinary wellness plans support pet ownership by offering structured, cost-effective, and preventive healthcare, ensuring pets stay healthy while minimizing unexpected medical expenses for owners. For instance, in March 2025, according to the American Pet Products Association, a US-based trade association, pet ownership in the US rebounded, with 94 million households owning at least one pet, up from 82 million in 2023, and 51% owning a dog and 37% owning a cat. Therefore, the increasing pet ownership is driving the growth of the veterinary wellness plans market.

Leading companies operating in the veterinary wellness plans market are focusing on developing advanced solutions, such as comprehensive corporate pet wellness programs, to enhance preventive care, improve pet health outcomes, and streamline veterinary services for pet owners. Corporate pet wellness programs are employer-sponsored benefits that provide employees’ pets with preventive veterinary care, health services, and wellness support. For example, in August 2023, BetterVet, a US-based tech-enabled mobile veterinary services provider, launched BetterVet for Business, a corporate pet wellness benefits solution that offers customizable wellness plans for employees’ pets. The program includes routine check-ups, vaccinations, and preventive services, enabling pet owners and employers to proactively manage pet health, improve early detection of illnesses, and support overall wellness through a convenient and cost-effective subscription model.

In March 2026, Synchrony, a US-based provider of consumer financial services, partnered with Figo Pet Insurance. Through this partnership, Synchrony enables pet owners to seamlessly finance veterinary care by integrating insurance reimbursements with its CareCredit platform, thereby improving access to both preventive and emergency pet health services. Figo Pet Insurance is a US-based company offering optional veterinary wellness plans, known as Powerups.

Major companies operating in the veterinary wellness plans market are New India Assurance Company Limited, VCA Animal Hospitals, Banfield Pet Hospital, Oriental Insurance Company Limited, Thrive Pet Healthcare, CVS Group plc, Animal Trust Vets CIC, Bajaj Allianz General Insurance Company Limited, Bond Vet, Wagmo Inc., Dutch Pet Inc., Small Door Veterinary, Pawp Inc., VitusVet Inc., Mars Veterinary Health, Wiggles Pet Health Inc., Snout Inc., Premier Veterinary Alliance, Blythman and Partners LLP, Nest Veterinary Partners.

North America was the dominating region in the veterinary wellness plans market in 2025. Asia Pacific is expected to be the rapidly expanding region during the forecast period. The regions covered in the veterinary wellness plans market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the veterinary wellness plans market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The veterinary wellness plans market includes revenues earned by entities through senior pet care, telemedicine consultations, microchipping, and grooming and hygiene services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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