Real Estate Agency Market Report 2026

The real estate agency market size has grown strongly in recent years. It will grow from $10.43 billion in 2025 to $11 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rising urbanization and housing demand, increasing commercial property transactions, growing demand for rental housing services, expansion of property investment activities, increasing need for professional property valuation services.

The real estate agency market size is expected to see strong growth in the next few years. It will grow to $13.71 billion by 2030 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to growing adoption of digital property transaction platforms, increasing demand for integrated property management solutions, rising investment in commercial real estate assets, expansion of cross-border real estate investments, growing demand for data-driven market advisory services. Major trends in the forecast period include increasing demand for hybrid real estate agency services, rising popularity of luxury property transaction services, growing adoption of short-term rental management services, expansion of property valuation and advisory services, rising focus on personalized client relationship management.

The growth in existing-home sales is expected to drive the expansion of the real estate agency market going forward. Existing-home sales refer to completed purchase transactions of previously owned residential properties, including single-family homes, townhomes, condominiums, and co-ops. The growth in existing-home sales is primarily driven by easing mortgage rates, as declining borrowing costs improve housing affordability and encourage prospective buyers who were previously sidelined to re-enter the market. The increasing volume of home transactions directly raises the demand for real estate agency services, as both buyers and sellers depend on licensed agents and brokers to facilitate, negotiate, and close property deals. For instance, in June 2025, according to the National Association of Realtors, a US-based trade association representing the real estate industry, in 2024, total existing-home sales reached 4.29 million, up from 3.91 million in 2023. Therefore, growth in existing-home sales is driving the growth of the real estate agency market.

Key companies operating in the real estate agency market are focusing on developing innovative solutions, such as digital twin-based automated property intelligence platforms, to improve valuation accuracy, streamline property assessment processes, enhance marketing efficiency, and deliver data-driven insights across residential and commercial real estate transactions. Digital twin-based automated property intelligence platforms use AI and 3D imaging to quickly generate accurate property measurements, layouts, and valuation insights. For example, in February 2024, Matterport, Inc., a US-based spatial data and digital twin technology company, launched Property Intelligence, an artificial intelligence-powered platform designed to optimize property valuation, marketing, design, and facilities management workflows. The digital twin-based platform enables automated extraction of dimensions from 3D scans, creates standardized, customizable floor plans, and provides AI-driven tools for spatial editing, reporting, and property analysis. It also supports multilingual outputs, branding customization, and early-stage generative redesign capabilities through its Project Genesis initiative, helping real estate agencies improve operational efficiency and client engagement.

In July 2025, Rocket Companies, a US-based fintech and real estate services firm, acquired Redfin for approximately $1.75 billion. With this acquisition, Rocket Companies intends to reinforce its vertically integrated real estate ecosystem by merging home search, brokerage, and mortgage services to improve customer experience and operational efficiency. Redfin is a US-based technology-driven real estate brokerage company that provides home search and agent services.

Major companies operating in the real estate agency market are CBRE Group Inc, Jones Lang LaSalle Incorporated, Compass Inc, Opendoor Technologies Inc, Colliers International Group Inc, eXp World Holdings Inc, Keller Williams Realty Inc, Brown Harris Stevens LLC, Savills plc, Baird & Warner Holding Company, Zillow Group Inc, Square Yards Consulting Private Limited, Marcus & Millichap Inc, Rightmove plc, HomeLight Inc, RE/MAX Holdings Inc, NoBroker Technologies Solutions Private Limited, Flyhomes Inc, Narains Corp, Douglas Elliman Inc.

Asia-Pacific was the largest region in the real estate agency market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real estate agency market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the real estate agency market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The real estate agency market includes revenues earned by entities by providing services such as property listing and marketing, buyer and tenant representation, brokerage services, property valuation support, lease and sale negotiations, transaction management, and commission-based facilitation of property deals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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