Digital Terrestrial Television (DTT) or Digital Video Broadcasting - Terrestrial (DVB-T) Market Report 2026

The digital terrestrial television (dtt) or digital video broadcasting - terrestrial (dvb-t) market size has grown strongly in recent years. It will grow from $203.29 billion in 2025 to $214.29 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to analog to digital broadcasting transition, government mandated digital switchover programs, increasing demand for high definition television, expansion of terrestrial broadcast infrastructure, rising television penetration in emerging markets.

The digital terrestrial television (dtt) or digital video broadcasting - terrestrial (dvb-t) market size is expected to see strong growth in the next few years. It will grow to $266.96 billion by 2030 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to deployment of 4k and ultra hd broadcasting standards, increasing adoption of hybrid broadcast broadband tv models, rising demand for personalized and interactive tv services, expansion of spectrum efficient transmission technologies, growth in smart tv and connected device ecosystem. Major trends in the forecast period include AI driven content recommendation in broadcast systems, cloud based digital terrestrial broadcasting platforms, IP converged broadcast transmission networks, next generation set top box and smart receiver evolution, spectrum efficiency optimization through advanced compression technologies.

The increasing digital broadcasting is expected to drive the growth of the digital terrestrial television (DTT) or digital video broadcasting - terrestrial (DVB-T) market in the coming years. Digital broadcasting refers to the transmission of audio, video, and data through digital signals, enabling improved quality, efficient spectrum use, and enhanced interactive and multi-channel features. Digital broadcasting is expanding due to rising consumer expectations for higher audio and video quality, as it provides clearer transmission and a more immersive viewing experience compared to traditional analog systems. Digital terrestrial television (DTT) and digital video broadcasting - terrestrial (DVB-T) are used in digital broadcasting to enable efficient delivery of high-quality audio and video signals over terrestrial networks. They enhance spectrum efficiency, signal quality, and access to free-to-air television services. For instance, in October 2024, according to GOV.UK, a UK-based government digital service platform, in 2023, 87% of UK households had an internet-enabled primary TV, about 18% relied solely on the internet for television viewing, and 17% depended on digital terrestrial television for their TV consumption. Therefore, the increasing digital broadcasting is driving the growth of the digital terrestrial television (DTT) or digital video broadcasting - terrestrial (DVB-T) market.

Key companies operating in the digital terrestrial television (DTT) or digital video broadcasting-terrestrial (DVB-T) market are focusing on deploying advanced DVB-T2 and hybrid broadcast technologies, enabling UHD/4K transmission, and improving network efficiency through integrated satellite-terrestrial solutions to reduce costs and enhance coverage. Digital video broadcasting-second generation terrestrial (DVB-T2) is an advanced standard for terrestrial TV broadcasting that delivers higher data capacity and improved efficiency to support HD and UHD content over the air. For instance, in July 2024, ENENSYS Technologies, a France-based telecommunication company, announced the deployment of its OneBeam DVB-SIS technology by towerCast to enable UHD digital terrestrial television (DTT) broadcasting in France. The solution supports the launch of France 2 in UHD/4K using the DVB-T2 standard and a satellite-based DVB-SIS architecture, improving efficiency and reducing operational costs. By leveraging a unified satellite stream for both direct-to-home and terrestrial transmission, the system enhances performance while lowering energy consumption.

In January 2024, České Radiokomunikace, a Czech Republic-based telecommunications and digital infrastructure company, acquired Prague Digital TV for an undisclosed amount. Through this acquisition, České Radiokomunikace seeks to expand its digital broadcasting network capacity, reinforce its presence in Prague and Central Bohemia, and advance the development of innovative television services. Prague Digital TV is a Czech Republic-based provider of regional digital television broadcasting services, operating DVB-T2 transmission networks and providing TV signal coverage throughout Prague and parts of Central Bohemia.

Major companies operating in the digital terrestrial television (dtt) or digital video broadcasting - terrestrial (dvb-t) market are NEC Corporation; Sagemcom Broadband SAS; Rohde & Schwarz GmbH & Co. KG; Vantiva SA; Humax Co. Ltd.; Vestel Elektronik Sanayi ve Ticaret A.Ş.; NationalChip Science & Technology Co. Ltd.; ALi Corporation; DB Broadcast Products Ltd.; ENENSYS Technologies; Strong Group; Screen Service Broadcasting Technologies S.p.A.; Kaon Media Co. Ltd.; Shenzhen Skyworth Digital Technology Co. Ltd.; Fracarro Radioindustrie S.r.l.; StarTimes Group; Skyworth Digital Co. Ltd.; Shenzhen Junuo Electronics Co. Ltd.; Fujian Satlink Electronics Co. Ltd.; Televes S.A.

North America was the largest region in the digital terrestrial television (DTT) or digital video broadcasting - terrestrial (DVB-T) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital terrestrial television (dtt) or digital video broadcasting - terrestrial (dvb-t) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital terrestrial television (dtt) or digital video broadcasting - terrestrial (dvb-t) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital terrestrial television (DTT) or digital video broadcasting - terrestrial (DVB-T) market consists of revenues earned by entities by providing services such as signal transmission and multiplexing services, broadcast network operations, content distribution, and conditional access and service management solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital terrestrial television (DTT) or digital video broadcasting - terrestrial (DVB-T) market also includes sales of transmitters, antennas, set-top boxes, encoders, multiplexers, and receiver devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including broadcasters, distributors, and telecom operators) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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