This report describes and explains the software-defined wide area network (SD-WAN) market and covers 2020-2025, termed the historic period, and 2025-2030, 2035F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global software-defined wide area network (SD-WAN) market reached a value of nearly $7.33 billion in 2025, having grown at a compound annual growth rate (CAGR) of 31% since 2020. The market is expected to grow from $7.33 billion in 2025 to $25.79 billion in 2030 at a rate of 28.6%. The market is then expected to grow at a CAGR of 24.9% from 2030 and reach $78.33 billion in 2035.
Growth in the historic period resulted from growing adoption of SaaS applications, rapid adoption of cloud solutions, government initiatives for digital transformation and rise in demand for zero trust network access (ZTNA). Factors that negatively affected growth in the historic period were shortage of skilled professionals and high initial deployment and migration costs.
Going forward, 5G and broadband proliferation, rising frequency and sophistication of cyberattacks, proliferation of internet of things (IoT) devices and expansion of remote and hybrid work models will drive the growth. Factors that could hinder the growth of the software-defined wide area network (SD-WAN) market in the future include complexity in integration, regulatory and data sovereignty challenges and impact of trade war and tariff.
Market trends for the software-defined wide area network (SD-WAN) market include expanding managed SD-WAN services, integrating zero-trust networking models, integration of secure access service edge (SASE) frameworks, enhancing their SD-WAN platforms and development of cloud-native SD-WAN architectures.
The software-defined wide area network (SD-WAN) market is segmented by component type into solutions and services. The solutions market was the largest segment of the software-defined wide area network (SD-WAN) market segmented by component type, accounting for 62.6% or $4.58 billion of the total in 2025. Going forward, the services segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by component type, at a CAGR of 28.7% during 2025-2030.
The software-defined wide area network (SD-WAN) market is segmented by deployment mode into premise, cloud and hybrid. The premise was the largest segment of the software-defined wide area network (SD-WAN) market segmented by deployment mode, accounting for 54.6% or $4.0 billion of the total in 2025. Going forward, the cloud segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by deployment mode, at a CAGR of 30.7% during 2025-2030.
The software-defined wide area network (SD-WAN) market is segmented by organization size into large enterprises and small-medium enterprises. The large enterprises market was the largest segment of the software-defined wide area network (SD-WAN) market segmented by organization size, accounting for 67.6% or $4.96 billion of the total in 2025. Going forward, the small-medium enterprises segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by organization size, at a CAGR of 31.2% during 2025-2030.
The software-defined wide area network (SD-WAN) market is segmented by end-user industry into healthcare, banking and financial services, retail and consumer services, manufacturing, transport and logistics, information technology (IT) and telecommunication (telecom), and other end-user industries. The information technology (IT) and telecommunication (telecom) market was the largest segment of the software-defined wide area network (SD-WAN) market segmented by end-user industry, accounting for 32% or $2.34 billion of the total in 2025. Going forward, the healthcare segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by end-user industry, at a CAGR of 33.2% during 2025-2030.
North America was the largest region in the software-defined wide area network (SD-WAN) market, accounting for 51.4% or $3.77 billion of the total in 2025. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the software-defined wide area network (SD-WAN) market will be South America and Africa where growth will be at CAGRs of 42% and 41.7% respectively. These will be followed by Middle East and Eastern Europe where the markets are expected to grow at CAGRs of 37.1% and 36.4% respectively.
The global software-defined wide area network (SD-WAN) market is concentrated, with large players operating in the market. The top 10 competitors in the market made up 38.42% of the total market in 2024. Cisco Systems Inc. was the largest competitor with a 6.18% share of the market, followed by Fortinet Inc. with 5.06%, VMware Inc. (Broadcom Inc) with 4.43%, Palo Alto Networks with 4.23%, Hewlett Packard Enterprise Development LP (Aruba-Silver Peak) with 4.11%, AT&T Inc. with 4.01%, Juniper Networks, with 3.22%, Telstra Corporation Limited with 2.58%, Nokia Corporation with 2.31% and Arista Networks Inc. with 2.29%.
The top opportunities in the software-defined wide area network (SD-WAN) market segmented by component type will arise in the solutions segment, which will gain $11.5 billion of global annual sales by 2030. The top opportunities in the software-defined wide area network (SD-WAN) market segmented by deployment mode will arise in the premise segment, which will gain $9.34 billion of global annual sales by 2030. The top opportunities in the software-defined wide area network (SD-WAN) market segmented by organization size will arise in the large enterprises segment, which will gain $11.58 billion of global annual sales by 2030. The top opportunities in the software-defined wide area network (SD-WAN) market segmented by end-user industry will arise in the information technology (IT) and telecommunication (telecom) segment, which will gain $5.96 billion of global annual sales by 2030. The software-defined wide area network (SD-WAN) market size will gain the most in the USA at $6.01 billion.
Player-adopted strategies in the software-defined wide area network (SD-WAN) market include focus on expanding its business capabilities through strategic evolution and expanding its business capabilities through strategic developments.
Market-trend-based strategies for the software-defined wide area network (SD-WAN) market include focus on expanding managed SD-WAN services to deliver secure, scalable and simplified enterprise connectivity, focus on integrating zero-trust networking models, focus on integration of secure access service edge (SASE) frameworks with SD-WAN solutions, focus on enhancing their SD-WAN platforms to support blended and hybrid connectivity across multiple access technologies and focus on development of cloud-native SD-WAN.
To take advantage of the opportunities, the analyst recommends focus on expanding managed SD-WAN services with integrated security, focus on integrating zero-trust models into SD-WAN offerings, focus on integrating SASE frameworks with SD-WAN solutions, focus on enabling hybrid connectivity across multiple network technologies, focus on advancing cloud-native SD-WAN architectures for multi-cloud integration, focus on expanding high-growth SD-WAN services segment, focus on expanding cloud-based SD-WAN deployments, focus on expanding SD-WAN adoption among small and medium enterprises, expand in emerging markets, continue to focus on developed markets, focus on expanding multi-channel distribution and partner ecosystems, focus on value-based tiered pricing with cost discipline, focus on clear value communication across channels, focus on education-led promotion and trust building, focus on healthcare segment to capture highest growth potential.
This product will be delivered within 3-5 business days.
The global software-defined wide area network (SD-WAN) market reached a value of nearly $7.33 billion in 2025, having grown at a compound annual growth rate (CAGR) of 31% since 2020. The market is expected to grow from $7.33 billion in 2025 to $25.79 billion in 2030 at a rate of 28.6%. The market is then expected to grow at a CAGR of 24.9% from 2030 and reach $78.33 billion in 2035.
Growth in the historic period resulted from growing adoption of SaaS applications, rapid adoption of cloud solutions, government initiatives for digital transformation and rise in demand for zero trust network access (ZTNA). Factors that negatively affected growth in the historic period were shortage of skilled professionals and high initial deployment and migration costs.
Going forward, 5G and broadband proliferation, rising frequency and sophistication of cyberattacks, proliferation of internet of things (IoT) devices and expansion of remote and hybrid work models will drive the growth. Factors that could hinder the growth of the software-defined wide area network (SD-WAN) market in the future include complexity in integration, regulatory and data sovereignty challenges and impact of trade war and tariff.
Market trends for the software-defined wide area network (SD-WAN) market include expanding managed SD-WAN services, integrating zero-trust networking models, integration of secure access service edge (SASE) frameworks, enhancing their SD-WAN platforms and development of cloud-native SD-WAN architectures.
The software-defined wide area network (SD-WAN) market is segmented by component type into solutions and services. The solutions market was the largest segment of the software-defined wide area network (SD-WAN) market segmented by component type, accounting for 62.6% or $4.58 billion of the total in 2025. Going forward, the services segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by component type, at a CAGR of 28.7% during 2025-2030.
The software-defined wide area network (SD-WAN) market is segmented by deployment mode into premise, cloud and hybrid. The premise was the largest segment of the software-defined wide area network (SD-WAN) market segmented by deployment mode, accounting for 54.6% or $4.0 billion of the total in 2025. Going forward, the cloud segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by deployment mode, at a CAGR of 30.7% during 2025-2030.
The software-defined wide area network (SD-WAN) market is segmented by organization size into large enterprises and small-medium enterprises. The large enterprises market was the largest segment of the software-defined wide area network (SD-WAN) market segmented by organization size, accounting for 67.6% or $4.96 billion of the total in 2025. Going forward, the small-medium enterprises segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by organization size, at a CAGR of 31.2% during 2025-2030.
The software-defined wide area network (SD-WAN) market is segmented by end-user industry into healthcare, banking and financial services, retail and consumer services, manufacturing, transport and logistics, information technology (IT) and telecommunication (telecom), and other end-user industries. The information technology (IT) and telecommunication (telecom) market was the largest segment of the software-defined wide area network (SD-WAN) market segmented by end-user industry, accounting for 32% or $2.34 billion of the total in 2025. Going forward, the healthcare segment is expected to be the fastest-growing segment in the software-defined wide area network (SD-WAN) market segmented by end-user industry, at a CAGR of 33.2% during 2025-2030.
North America was the largest region in the software-defined wide area network (SD-WAN) market, accounting for 51.4% or $3.77 billion of the total in 2025. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the software-defined wide area network (SD-WAN) market will be South America and Africa where growth will be at CAGRs of 42% and 41.7% respectively. These will be followed by Middle East and Eastern Europe where the markets are expected to grow at CAGRs of 37.1% and 36.4% respectively.
The global software-defined wide area network (SD-WAN) market is concentrated, with large players operating in the market. The top 10 competitors in the market made up 38.42% of the total market in 2024. Cisco Systems Inc. was the largest competitor with a 6.18% share of the market, followed by Fortinet Inc. with 5.06%, VMware Inc. (Broadcom Inc) with 4.43%, Palo Alto Networks with 4.23%, Hewlett Packard Enterprise Development LP (Aruba-Silver Peak) with 4.11%, AT&T Inc. with 4.01%, Juniper Networks, with 3.22%, Telstra Corporation Limited with 2.58%, Nokia Corporation with 2.31% and Arista Networks Inc. with 2.29%.
The top opportunities in the software-defined wide area network (SD-WAN) market segmented by component type will arise in the solutions segment, which will gain $11.5 billion of global annual sales by 2030. The top opportunities in the software-defined wide area network (SD-WAN) market segmented by deployment mode will arise in the premise segment, which will gain $9.34 billion of global annual sales by 2030. The top opportunities in the software-defined wide area network (SD-WAN) market segmented by organization size will arise in the large enterprises segment, which will gain $11.58 billion of global annual sales by 2030. The top opportunities in the software-defined wide area network (SD-WAN) market segmented by end-user industry will arise in the information technology (IT) and telecommunication (telecom) segment, which will gain $5.96 billion of global annual sales by 2030. The software-defined wide area network (SD-WAN) market size will gain the most in the USA at $6.01 billion.
Player-adopted strategies in the software-defined wide area network (SD-WAN) market include focus on expanding its business capabilities through strategic evolution and expanding its business capabilities through strategic developments.
Market-trend-based strategies for the software-defined wide area network (SD-WAN) market include focus on expanding managed SD-WAN services to deliver secure, scalable and simplified enterprise connectivity, focus on integrating zero-trust networking models, focus on integration of secure access service edge (SASE) frameworks with SD-WAN solutions, focus on enhancing their SD-WAN platforms to support blended and hybrid connectivity across multiple access technologies and focus on development of cloud-native SD-WAN.
To take advantage of the opportunities, the analyst recommends focus on expanding managed SD-WAN services with integrated security, focus on integrating zero-trust models into SD-WAN offerings, focus on integrating SASE frameworks with SD-WAN solutions, focus on enabling hybrid connectivity across multiple network technologies, focus on advancing cloud-native SD-WAN architectures for multi-cloud integration, focus on expanding high-growth SD-WAN services segment, focus on expanding cloud-based SD-WAN deployments, focus on expanding SD-WAN adoption among small and medium enterprises, expand in emerging markets, continue to focus on developed markets, focus on expanding multi-channel distribution and partner ecosystems, focus on value-based tiered pricing with cost discipline, focus on clear value communication across channels, focus on education-led promotion and trust building, focus on healthcare segment to capture highest growth potential.
This product will be delivered within 3-5 business days.
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Software-Defined Wide Area Network (SD-WAN) Market, Overview of Key Products/Services
8 Major Market Trends
9 Global Software-Defined Wide Area Network (SD-WAN) Growth Analysis and Strategic Analysis Framework
10 Global Software-Defined Wide Area Network (SD-WAN) Total Addressable Market (TAM) Analysis
11 Global Software-Defined Wide Area Network (SD-WAN) Market Segmentation
12 Software-Defined Wide Area Network (SD-WAN) Market, Regional and Country Analysis
13 Asia-Pacific Market
14 South East Asia Market
15 Western Europe Market
16 Eastern Europe Market
17 North America Market
18 South America Market
19 Middle East Market
20 Africa Market
21 Competitive Landscape and Company Profiles
22 Other Major and Innovative Companies
25 Software-Defined Wide Area Network (SD-WAN) Market - Company Scoring Matrix
27 Key Mergers and Acquisitions
28 Recent Developments
29 Opportunities and Strategies
30 Software-Defined Wide Area Network (SD-WAN) Market, Conclusions and Recommendations
31 Appendix
Executive Summary
Software-Defined Wide Area Network (SD-WAN) Global Market Opportunities and Strategies to 2035 provides the strategists; marketers and senior management with the critical information they need to assess the global software-defined wide area network (SD-WAN) market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for software-defined wide area network (SD-WAN)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The software-defined wide area network (SD-WAN) market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider software-defined wide area network (SD-WAN) market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics Brief introduction to the segmentations covered in the market, definitions and explanations about the segments and key products.
- Key Trends Highlights the major trends shaping the global market. This section also highlights likely future technologies and developments in the market.
- Growth Analysis and Strategic Analysis Framework Analysis on PESTEL, end use industries, market growth rate, global historic (2020-2025) and forecast (2025-2030, 2035F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Regional and Country Analysis Historic (2020-2025) and forecast (2025-2030, 2035F) market values and growth and market share comparison by region and country.
- Market Segmentation Contains the market values (2020-2025) (2025-2030, 2035F) and analysis for each segment by component type, by deployment mode, by organization size and by end-user industry in the market. Historic (2020-2025) and forecast (2025-2030) and (2030-2035) market values and growth and market share comparison by region market.
- Regional Market Size and Growth Regional market size (2025), historic (2020-2025) and forecast (2025-2030, 2035F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies Details on the startups, company profiles of other major and innovative companies in the market.
- Competitive Benchmarking Briefs on the financials comparison between major players in the market.
- Competitive Dashboard Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments Information on recent developments in the market covered in the report.
- Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations - This section includes recommendations for software-defined wide area network (SD-WAN) providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
1) By Component Type: Solutions; Services
2) By Deployment Mode: Premise; Cloud; Hybrid
3) By Organization Size: Large Enterprises; Small-Medium Enterprises
4) By End-User Industry: Healthcare; Banking and Financial Services; Retail and Consumer Services; Manufacturing; Transport and Logistics; Information Technology (IT) and Telecommunication (Telecom); Other End-User Industries
Companies Mentioned: Cisco Systems Inc.; Fortinet Inc.; VMware Inc. (Broadcom Inc); Palo Alto Networks; Hewlett Packard Enterprise Development LP (Aruba-Silver Peak)
Countries: China; Australia; India; Indonesia; Japan; South Korea; Taiwan; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; software-defined wide area network (SD-WAN) indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
- Cisco Systems Inc.
- Fortinet Inc.
- VMware Inc. (Broadcom Inc)
- Palo Alto Networks
- Hewlett Packard Enterprise Development LP (Aruba-Silver Peak)
- AT&T Inc.
- Juniper Networks
- Telstra Corporation Limited
- Nokia Corporation
- Arista Networks Inc.
- Kyndryl India
- Cato Networks
- Singtel Optus Pty Limited
- Telstra
- Infinity Labs Ltd
- Vodafone Idea Limited
- Expereo
- PT Telkom Indonesia
- Telin
- Digiserve
- KT Corporation
- China Telecom Corporation Limited
- Huawei Corporation
- Hewlett Packard Enterprise (HPE) India
- Ericsson
- Dell Technologies
- NEC Corporation
- Tata Communications
- Cato Networks Ltd
- Juniper Networks
- Macnica
- Netskope, Inc
- SoftBank Group Corp.
- KDDI Corporation
- Aussie Broadband
- SK Broadband, Inc.
- Insung Information Co., Ltd.
- Dreamline
- PT XL Axiata Tbk (XL Axiata)
- DYXnet Group
- China Mobile International Limited
- Fnetlink
- Cypress Telecom Limited
- NTT Communications Corporation
- AT TOKYO Corporation
- Daiwabo Information System Co., Ltd.
- Sejong Telecom
- Aryaka
- Snet Systems
- Chunghwa Telecom Co., Ltd.
- NEXCOM International Co., Ltd.
- Lanner Electronics
- Ekinops Corporation
- Zyxel Communications Corporation
- ViewQwest
- TIME dotCom Bhd
- Axiata Group Berhad
- Palo Alto Networks
- Juniper Networks
- Cisco Systems, Inc.
- CMC Telecom
- Viettel
- PLDT Enterprise
- Telekom Malaysia Berhad
- Metfone
- Singapore Telecommunications Limited
- Netmarks Philippines Inc
- Zen Internet
- Deutsche Telekom
- Telefónica Tech
- Virgin Media O2
- Dell Technologies Inc.
- Ericsson
- VMware LLC
- Citrix Systems Inc.
- Riverbed Technology LLC
- Forcepoint
- Versa Networks Inc
- Aryaka Networks Inc
- FatPipe Networks Inc.
- Adaptiv Networks
- Ciena Corporation
- Citrix Systems
- Oracle Corporation
- FatPipe Inc.
- Bell Canada
- FirstComm
- Verizon
- Broadcom Inc.
- Terago Inc.
- iTel Networks Inc
- Northwestel
- A1 Digital
- Telco Systems
- Deutsche Telekom Global Business Solutions
- Embratel
- Hughes Network Systems
- Telefônica Brasil (Vivo Empresas)
- Entel Chile
- Claro Colombia
- Jeraisy Electronic Services
- Orange Egypt
- Liquid Intelligent Technologies
- MTN Group
- Vodacom
