Hawthorn Tea Drinks Market Global Report 2026

The hawthorn tea drinks market size has grown strongly in recent years. It will grow from $1.31 billion in 2025 to $1.44 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to traditional herbal medicine consumption growth, rising tea and infusion beverage popularity, expansion of retail distribution channels, increasing awareness of functional beverages, early advancements in herbal extraction techniques.

The hawthorn tea drinks market size is expected to see strong growth in the next few years. It will grow to $2.06 billion in 2030 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to growth in personalized nutrition and wellness beverages, expansion of ready to drink functional tea formats, advancements in bioactive compound extraction technologies, rising demand for sustainable packaging solutions, increasing global aging population driving health focused consumption. Major trends in the forecast period include functional cardiovascular and digestive health-focused beverage innovation, clean label and natural herbal extraction advancement, sugar reduction and natural sweetener formulation shift, premiumization of traditional herbal tea into fusion beverages, expansion of e-commerce driven direct to consumer herbal drink sales.

The expansion of the herbal supplements industry is expected to support the growth of the hawthorn tea drinks market going forward. The herbal supplements industry refers to the sector involved in the production, formulation, and sale of plant-based products derived from herbs, roots, seeds, or botanical extracts that are used to support health and wellness. The expansion of the herbal supplements industry is increasing due to the growing consumer preference for natural and plant-based health solutions. This expansion is also contributing to greater awareness and demand for plant-based wellness products across related categories, including functional beverages such as herbal teas. As a result, hawthorn tea drinks are gaining popularity as they are increasingly positioned as functional herbal options for heart health, digestion, and overall well-being. For instance, in September 2024, according to HerbalGram, a US-based international nonprofit organization, the total annual sales of herbal dietary supplements in the US rose from $12.018 billion in 2022 to $12.551 billion in 2023, reflecting a growth of 4.4%. Therefore, the expansion of the herbal supplements industry is likely to contribute to the growth of the hawthorn tea drinks market.

The rising prevalence of cardiovascular diseases is expected to support the growth of the hawthorn tea drinks market going forward. Cardiovascular diseases are a group of disorders affecting the heart and blood vessels, including conditions such as coronary artery disease, heart failure, and stroke. The prevalence of cardiovascular diseases is increasing due to factors such as sedentary lifestyles, where low physical activity contributes to obesity, high blood pressure, and overall poor heart health. This growing health concern is driving demand for preventive and supportive wellness products, including herbal beverages. Hawthorn tea drinks are associated with supporting heart function and circulation, as their natural antioxidant compounds may help regulate blood pressure and improve blood vessel flexibility, contributing to overall cardiovascular health. For instance, in August 2025, according to a report published by the National Center for Biotechnology Information, a division of the National Library of Medicine, cardiovascular disease prevalence is projected to rise by 90% between 2025 and 2050, with crude mortality increasing by 73.4% and disability-adjusted life years (DALYs) by 54.7%, while total deaths are expected to grow from 20.5 million in 2025 to 35.6 million by 2050. Therefore, the rising prevalence of cardiovascular diseases is likely to contribute to the growth of the hawthorn tea drinks market.

The rising health consciousness among consumers is expected to propel the growth of the hawthorn tea drinks market going forward. Health consciousness among consumers is increasing due to growing access to health-related information through digital media, which enables people to better understand nutrition, wellness, and the long-term impact of their lifestyle choices. Health consciousness encourages consumers to choose natural, low-calorie, and functional beverages, increasing their preference for hawthorn tea drinks, which are widely recognized for their potential digestive and cardiovascular benefits. For instance, in 2024, according to the Tea Report 2024 by Deutscher Tee & Kräutertee Verband e. V., tea consumption in Germany reached 68.2 liters per person in 2023, with herbal and fruit infusions accounting for 40.5 liters, while black and green tea accounted for 27.7 liters, and non-flavoured herbal and fruit infusion blends also gained popularity, with sales increasing by 4.4 percentage points compared to 2022. Therefore, the rising health consciousness among consumers is driving the growth of the hawthorn tea drinks market.

Major companies operating in the hawthorn tea drinks market are Vitasoy International Holdings Limited, Beijing Tongrentang (Group) Co. Ltd., Prince of Peace Enterprises Inc., Hung Fook Tong Group Holdings Limited, SALUS Haus GmbH & Co. KG, NB Healthcare Co. Ltd., Evergreen Healthfoods Ltd., Innoveda Herbals Private Limited, Shanti Tea Inc., Buddha Teas LLC, Bravo Teas & Herbs Inc., Herborya, Agasthiya Organics Private Limited, One Herb LLC, Sai Herbs Pvt. Ltd., Tianjin Guanfang Cola Beverage Co. Ltd., Zhivana Organics Pvt. Ltd., Witchy Pooh’s.

Asia-Pacific was the largest region in the hawthorn tea drinks market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the hawthorn tea drinks market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hawthorn tea drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hawthorn tea drinks market consists of sales of bottled hawthorn tea beverages, canned hawthorn drinks, concentrated hawthorn tea extracts, and powdered hawthorn beverage mixes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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