Brown Rice Milk Tea Market Global Report 2026

The brown rice milk tea market size has grown rapidly in recent years. It will grow from $1.19 billion in 2025 to $1.32 billion in 2026 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to growing popularity of asian inspired beverages, rising consumer preference for plant based drinks, increasing demand for flavored milk tea products, expansion of ready to drink beverage industry, wider availability through supermarkets and convenience stores.

The brown rice milk tea market size is expected to see rapid growth in the next few years. It will grow to $2.05 billion in 2030 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to increasing adoption of functional wellness beverages, rising demand for sugar free and clean label tea drinks, growing online retail penetration for specialty beverages, innovation in sustainable and eco friendly packaging solutions, expanding consumer interest in premium and customizable tea flavors. Major trends in the forecast period include rising demand for low sugar and naturally sweetened brown rice milk tea beverages, increasing popularity of plant based and lactose free tea drinks among health conscious consumers, growing preference for premium roasted and artisanal brown rice milk tea flavors, expanding adoption of ready to drink brown rice milk tea formats for convenience consumption, increasing innovation in functional brown rice milk tea with digestive and immunity support benefits.

The increasing consumer focus on health and wellness is expected to propel the growth of the brown rice milk tea market going forward. Health and wellness refer to the active pursuit and maintenance of physical, mental, and social well-being through healthy lifestyle choices, preventive care, and balanced living practices. The increasing consumer focus on health and wellness is driven by growing concerns regarding lifestyle-related diseases such as obesity, diabetes, and cardiovascular conditions, encouraging individuals to adopt healthier diets, fitness routines, and preventive healthcare practices. Consumer focus on health and wellness is supporting the adoption of brown rice milk tea, as it aligns with demand for low-caffeine, nutrient-rich, and naturally derived beverage alternatives that promote healthier lifestyle choices. For instance, in November 2024, according to Global Wellness Institute, a US-based nonprofit organization, the global wellness economy increased from $5.8 trillion in 2022 to $6.3 trillion in 2023, registering a growth rate of 9% during the period. Therefore, the increasing consumer focus on health and wellness is driving the growth of the brown rice milk tea market.

The expansion of e-commerce platforms is expected to propel the growth of the brown rice milk tea market going forward. E-commerce platforms refer to digital systems or online marketplaces that enable businesses and individuals to buy and sell products or services through the internet. The expansion of e-commerce platforms is primarily driven by increasing internet penetration, which allows a larger number of consumers to access online shopping services conveniently and efficiently. E-commerce platforms enhance the accessibility and visibility of brown rice milk tea by enabling brands to directly reach health-conscious consumers through convenient online purchasing channels. For instance, in February 2025, according to United States Census Bureau, a US-based government agency, total e-commerce sales in 2024 reached $1.19 trillion, reflecting an 8.1% increase from 2023, while the share of e-commerce in total retail sales rose from 15.3% in the previous year to 16.1% in 2024. Therefore, the expansion of e-commerce platforms is driving the growth of the brown rice milk tea market.

Leading companies operating in the brown rice milk tea market are focusing on expanding ready-to-drink roasted grain tea solutions, such as genmaicha with matcha beverages, to improve convenience, flavor depth, and health positioning. Genmaicha with matcha refers to a blended tea beverage that combines green tea with roasted brown rice and matcha powder to enhance antioxidant content, deliver a nutty flavor profile, and provide a visually rich and functional drink base suitable for milk tea variations. For example, in June 2023, Ichitan Group, a Thailand-based beverage company, launched Shizuoka Genmaicha with Matcha Green Tea Drink under its Shizuoka brand. Designed to target health-conscious consumers, the product features a sugar-free formulation, uses 100% Japanese tea leaves, and combines genmaicha with matcha to deliver enhanced flavor intensity and functional benefits in a convenient ready-to-drink format.

Major companies operating in the brown rice milk tea market are Nestlé S. A., ITO EN LTD., I-MEI Foods Co Ltd, CHAGEE Holdings Limited, La Kaffa International Co Ltd, Bobapop Tea Bar, RITA Food and Drink Co Ltd., Rude Health Foods Ltd., Gufoods, Hùng Phát, G. T. Japan Inc., ILEM Japan Co Ltd., Pearl Fever Tea House, The Bubble Tea Place, Tiger Tea And Juice, BYOB A Boba Company, Gong Cha International Co Ltd., Junenov Tea Co Ltd., Sahmyook Foods Co Ltd., Yamamotoyama Co Ltd.

Asia-Pacific was the largest region in the brown rice milk tea market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the brown rice milk tea market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the brown rice milk tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The brown rice milk tea market consists of sales of plant-based or dairy-free brown rice milk tea, ready-to-drink (RTD) brown rice milk tea, instant powder or premix brown rice milk tea, bubble (boba) brown rice milk tea, functional or fortified brown rice milk tea, low-calorie brown rice milk tea, protein-enriched brown rice milk tea. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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