United States Bottled Water - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The united states bottled water market is expected to increase from USD 67.2 billion in 2025 to USD 74.13 billion in 2026 and reach USD 94.02 billion by 2031, growing at a CAGR of 4.87% over 2026-2031. This report is Segmented by Product Type (Still Water, Sparkling Water, Functional Water/Flavored Water), Packaging Type (PET, Cans, Glass, and Others), Distribution Channel (On-Trade, and Off-Trade), and Geography (Northeast, Midwest, South, and West). The Market Forecasts are Provided in Terms of Value (USD).

United States Bottled Water Market Trends and Insights

Shift from sugary beverages to healthier hydration

The shift from carbonated soft drinks to water appears to be a long-term trend rather than a temporary wellness phase. This change is further supported by medical and lifestyle factors. In 2026, Danone highlighted that the use of GLP-1 therapies is encouraging consumers in the United States to move away from caloric beverages and opt for water. GLP-1 therapies, which are often prescribed for weight management and diabetes, influence consumer preferences by promoting the adoption of healthier, low-calorie beverage options. This trend is particularly significant for enhanced hydration products, as individuals using GLP-1 therapies often prefer low-calorie drinks that provide additional benefits beyond basic hydration, such as added electrolytes or vitamins. Additionally, the United States Department of Agriculture (USDA) data indicates a decline in the consumption of added-sugar beverages, reinforcing the perspective that this demand shift is structural and likely to persist over the long term.

Rising Safety Concerns Around Tap Water Quality

Concern about municipal water quality continues to support a stable demand floor for the United States bottled water market. Analysis of Environmental Protection Act (EPA) monitoring data reported in 2025 found that more than 73 million Americans are exposed to Per- and Polyfluoroalkyl Substances (PFAS) levels in tap water that exceed EPA maximum contaminant limits. Food and Drug Administration (FDA) testing of 197 domestic and imported bottled water samples in 2024 detected PFAS in 10 samples, but none exceeded EPA standards for tap water, which helps reinforce bottled water’s quality positioning. Lead exposure concerns add to that pattern because a 2025 peer-reviewed study found that 84.7% of tested United States homes had at least trace levels of lead in their water, and 1.6% exceeded 10 parts per billion. The Northeast remains especially important in this discussion because older housing stock and older pipes keep water quality concerns visible in daily consumer decisions. As a result, the United States bottled water market continues to draw support from households that want sealed water for routine use as well as for risk mitigation.

Plastic waste scrutiny and packaging regulation pressure

Packaging regulation is creating a near-term cost burden for PET-heavy players in the US bottled water market. California’s SB 54 took effect on May 1, 2026, and requires all single-use plastic packaging to be recyclable or compostable by 2032, along with a 25% reduction in single-use plastic and a 65% recycling rate. Full implementation begins on January 1, 2027, which means producers selling into California must register, submit packaging data, and carry out source reduction plans. These rules matter beyond one state because California is part of the West, which held 28.3% of the 2025 value in the United States bottled water market. The Western region's significant market share highlights the potential ripple effects of these regulations across the industry, influencing packaging strategies nationwide. Larger companies are better positioned to manage redesign efforts due to their resources and scale, while smaller regional brands face greater challenges balancing compliance costs, packaging changes, and retailer demands. This is accelerating the shift toward rPET, cans, and other alternatives, which were already gaining momentum for commercial reasons.

Other drivers and restraints analyzed in the detailed report include:

• Premiumization in sparkling, functional, and imported water
• Social Media-Led Brand Discovery Among Gen Z and Millennials
• Growth substitution from home filtration and refillable bottles

Segment Analysis

Still water accounted for 74.5% of the US bottled water market size in 2025, which keeps it firmly positioned as the category’s core volume and value base. Its strength comes from broad affordability, wide availability, and suitability across daily hydration occasions from convenience purchases to bulk household stocking. The segment is also deeply embedded in large-format retail and home-and-office delivery, which makes it hard for premium or niche products to match at scale. Private-label still water remains important because large retail chains use it to maintain price access while protecting category traffic.

Functional water/flavored water is the fastest-growing product type in the United States bottled water market at a 5.7% CAGR from 2026 to 2031. Growth is being supported by consumers who want hydration with added benefits such as electrolytes, vitamins, antioxidants, and lower-calorie refreshment. Keurig Dr Pepper’s nationwide February 2026 rollout of Bai Barù Blood Orange shows that large beverage groups are already treating this part of the US bottled water industry as a priority area for product innovation.

Complete Report Scope:

• By Product Type
  • Still Water
  • Sparkling Water
  • Functional Water/Flavored Water
• By Packaging Type
  • PET
  • Cans
  • Glass
  • Others
• By Distribution Channel
  • On-trade
  • Off-trade
    • Supermarkets/Hypermarkets
    • Convenience/Grocery Stores
    • Home and Office Space
    • Online Retail Stores
    • Other Off-trade chanels
• By Geography
  • Northeast
  • Midwest
  • South
  • West

List of Companies Covered in this Report:

• Danone SA
• The Coca-Cola Company
• PepsiCo Inc.
• Nestle SA
• Primo Brands Corporation
• FIJI Water Company LLC
• CG Roxane LLC
• Keurig Dr Pepper Inc.
• Niagara Bottling, LLC
• National Beverage Corp.
• Culligan International Company
• Premium Waters, Inc.
• Crystal Geyser Water Company
• Mountain Valley Spring Company, LLC
• VOSS of Norway AS
• Gerolsteiner Brunnen GmbH and Co. KG
• Icelandic Glacial Inc.
• Saratoga Spring Water Company
• Hint, Inc.
• Otsuka Holdings Co., Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support