Industry Insights: Smart Packaging

This Industry Insights report examines the evolving market for smart packaging, considering its impact on industry and consumers.

Packaging is at the core of a growing information system. Smart packaging increases the impact of packaging beyond its simple role as a physical container. As regulatory compliance reporting and consumer expectations for detailed product information grow, digitalization of packaging is becoming a natural solution. However, smart function can also be physical. Active material and design elements such as temperature sensors are often more critical than connectivity. As a result, smart packaging is proliferating both as a regulatory necessity and another channel for increasing consumer engagement or meeting specific needs, informational and practical/convenient.

Scope

• Sustainability is driving innovation in eco-friendly materials and manufacturing, with smart connectivity and active materials facets of this.
• Consumers, especially younger generations, express openness toward smart packaging, although this must be cost-effective for them and in combination with more intrinsic product benefits.
• Regulations will require increasingly standardized on pack and digitally traceable information to support transparency and accountability against EPR and other streams of reporting.
• In an age of consumer skepticism, transparency in brand stories, ingredients sourcing, etc., can build confidence and quality perceptions.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the packaging industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.