This report is part of a series on case studies that are currently affecting the consumer landscape. This report offers an analysis of how ultra-processed baby food is having an impact on the baby food market.
Ultra-processed foods (UPFs) have a presence across all baby food categories. These products tend to have a negative impact on children's health such as increased obesity. Brand practices, consumer understanding, and weak policy frameworks all contribute to the growing risk of UPFs.
Ultra-processed foods (UPFs) have a presence across all baby food categories. These products tend to have a negative impact on children's health such as increased obesity. Brand practices, consumer understanding, and weak policy frameworks all contribute to the growing risk of UPFs.
Scope
- Parents are relying on packaged baby food due to its convenient and trusted nature.
- Three in four consumers give "very high" and "high" attention to the ingredients in products for their children.
- Artificial food colors and ultra-processed food is a major concern among parents.
Reasons to Buy
- Understand the challenges and opportunities for baby food brands in order to tap into the clean label trend.
- Gain insight into how competitors are responding to this trend.
- Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Gerber
- Little Bellies
- Beech Nut
- White Leaf Provisions
- BebeBurp
- Serenity Kids
