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Enterprise Tech Ecosystem Series: adidas - 2026

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    Company Profile

  • 20 Pages
  • April 2026
  • Region: Global
  • GlobalData
  • ID: 6262407
adidas AG (adidas) designs, manufactures, and supplies athletic apparel, equipment, and sports lifestyle products. The company reports its financial and operating performance through six segments: Europe, North America, Greater China, Emerging Markets, Latin America, and Japan/South Korea. It has three product divisions: footwear, accessories, and apparel. The vast majority of the company’s products are manufactured by independent manufacturing partners. Vietnam and Indonesia are adidas’ two largest sourcing centers.

The report provides information and insights into adidas' tech activities, including:

  • Insights of its digital transformation strategies and innovation programs.
  • Overview of technology initiatives covering partnerships, product launches, and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets & contracts.
  • Details of senior management team
  • Details of thematic scorecard

Scope

  • The report provides insights into the company’s tech activities, including its digital transformation strategies, its innovation programs, its technology initiatives, and invetments.

Reasons to Buy

  • Gain insights into adidas' tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships, and investments.

Table of Contents

1. Foreword
2. Global Summary
2.1. Macroeconomic Outlook
2.2. Truck Sales
2.3. Truck Assembly
3. Global Manufacturer Assessment
3.1. Daimler Group
3.2. CNH Industrial
3.3. Paccar
3.4. Volvo Group
3.5. VV Group
4. Western Europe
4.1. West European Summary
4.2. France
4.3. Germany
4.4. Italy
4.5. Spain
4.6. United Kingdom
4.7. Austria
4.8. Belgium
4.9. Denmark
4.10. Finland
4.11. Greece
4.12. Ireland
4.13. Netherlands
4.14. Norway
4.15. Portugal
4.16. Sweden
4.17. Switzerland
5. Central and Eastern Europe
5.1. Russia and Former Soviet Union
5.2. Turkey
5.3. Poland
5.4. Czech Republic
6. North America
6.1. United States of America
6.2. Canada
6.3. Mexico
7. South America
7.1. Brazil
7.2. Argentina
8. Asia
8.1. China
8.2. Japan
8.3. Korea
8.4. India
8.5. Indonesia
8.6. Malaysia
8.7. Philippines
8.8. Thailand
9. Appendix
9.1. Product Cycle
9.2. Emission Regulations
9.3. Truck Assembly Plant Locations
List of Tables
  • Global Tables
Table 1: World Truck Assembly
Table 2: World Truck Sales
Table 3: World Medium Truck (GVW 6-15t) Assembly
Table 4: World Heavy Truck (GVW >15t) Assembly
Table 5: World Production by Manufacturer and Region
Table 6: World Bus Sales (GVW >6t) by Region
Table 7: World Bus Production (GVW >6t) by Region
  • Western Europe
Table 8: General Summary of Macroeconomic Conditions
Table 9: Monthly Truck Sales (GVW >6t) And SAARS
Table 10: Truck Assembly (GVW >6t) By Country and Manufacturer
Table 11: Medium Truck Assembly (GVW 6-15t) By Country and Manufacturer
Table 12: Heavy Truck Assembly (GVW >15t) By Country and Manufacturer
Table 13: Truck Sales and Assembly (GVW >6t) by Manufacturer
Table 14: Truck Sales by Country by Segment
Table 15: Truck Sales by Segment and Manufacturer
Table 16: Truck Assembly by Manufacturer and Weight Category
  • France
Table 17: Summary of Forecasts - France
Table 18: Truck Sales by Segment and Manufacturer
Table 19: Truck Assembly by Manufacturer and Weight Category
  • Germany
Table 20: Summary of Forecasts - Germany
Table 21: Truck Sales by Segment and Manufacturer
Table 22: Truck Assembly by Manufacturer and Weight Category
  • Italy
Table 23: Summary of Forecasts - Italy
Table 24: Truck Sales by Segment and Manufacturer
Table 25: Truck Assembly by Manufacturer and Weight Category
  • Spain
Table 26: Summary of Forecasts - Spain
Table 27: Truck Sales by Segment and Manufacturer
Table 28: Truck Assembly by Manufacturer and Weight Category
  • United Kingdom
Table 29: Summary Of Forecasts - Uk
Table 30: Truck Sales by Segment and Manufacturer
Table 31: Truck Assembly by Manufacturer and Weight Category
  • Austria
Table 32: Summary of Forecasts - Austria
Table 33: Truck Sales by Segment and Manufacturer
Table 34: Truck Assembly by Manufacturer and Weight Category
  • Belgium
Table 35: Summary of Forecasts - Belgium
Table 36: Truck Sales by Segment and Manufacturer
Table 37: Truck Assembly by Manufacturer and Weight Category
  • Denmark
Table 38: Summary of Forecasts - Denmark
Table 39: Truck Sales by Segment and Manufacturer
  • Finland
Table 40: Summary of Forecasts - Finland
Table 41: Truck Sales by Segment and Manufacturer
Table 42: Truck Assembly by Manufacturer and Weight Category
  • Greece
Table 43: Summary of Forecasts - Greece
Table 44: Truck Sales by Segment and Manufacturer
  • Ireland
Table 45: Summary of Forecasts - Ireland
Table 46: Truck Sales by Segment and Manufacturer
  • Netherlands
Table 47: Summary of Forecasts - Netherlands
Table 48: Truck Sales by Segment and Manufacturer
Table 49: Truck Assembly by Manufacturer and Weight Category
  • Norway
Table 50: Summary of Forecasts - Norway
Table 51: Truck Sales by Segment and Manufacturer
  • Portugal
Table 52: Summary of Forecasts - Portugal
Table 53: Truck Sales by Segment and Manufacturer
Table 54: Truck Assembly by Manufacturer and Weight Category
  • Sweden
Table 55: Summary of Forecasts - Sweden
Table 56: Truck Sales by Segment and Manufacturer
Table 57: Truck Assembly by Manufacturer and Weight Category
  • Switzerland
Table 58: Summary of Forecasts - Switzerland
Table 59: Truck Sales by Segment and Manufacturer
  • Central and Eastern Europe
Table 60: Summary of Forecasts - Russia
Table 61: Russian Truck Sales by Manufacturer and Weight Category
Table 62: Russian & CIS Truck Assembly by Manufacturer and Weight Category
Table 63: Summary of Forecasts - Turkey
Table 64: Turkish Truck Sales by Manufacturer and Weight Category
Table 65: Turkish Truck Assembly by Manufacturer and Weight Category
Table 66: Summary of Forecasts - Poland
Table 67: Polish Truck Sales
Table 68: Polish Truck Assembly
Table 69: Summary of Forecasts - Czech Republic
Table 70: Czech Republic Truck Sales
Table 71: Czech Republic Truck Production
  • North America
Table 72: US Economic Indicators
Table 73: Canadian Economic Indicators
Table 74: Mexican Economic Indicators
Table 75: North American Sales by Country by Weight Class
Table 76: North American Production by Weight Class
Table 77: North American Production by Manufacturer (Classes 4-8)
Table 78: North American Class 4-7 Production
Table 79: North American Class 8 Production
Table 80: North American Class 4-7 Retail Sales
Table 81: North American Heavy Truck (Class 8) Sales by Country and Manufacturer
Table 82: North American Truck (Classes 4-8) Sales by Country and Manufacturer
  • Mercosur
Table 83: Summary of Forecasts - Brazil
Table 84: Brazilian Truck Sales by Manufacturer and Weight Category
Table 85: Brazilian Truck Assembly by Segment and Manufacturer
Table 86: Summary of Forecasts - Argentina
Table 87: Argentinian Truck Sales by Manufacturer
Table 88: Argentinian Truck Assembly by Manufacturer and Weight Category
  • China
Table 89: Summary of Forecasts - China
Table 90: Truck Sales by Segment and Manufacturer
Table 91: Truck Assembly by Segment and Manufacturer
  • Japan
Table 92: Summary of Forecasts - Japan
Table 93: Truck Sales by Segment and Manufacturer
Table 94: Truck Assembly by Manufacturer and Weight Category
  • Korea
Table 95: Summary of Forecasts - Korea
Table 96: Truck Sales by Segment and Manufacturer
Table 97: Truck Assembly by Manufacturer and Weight Category
  • India
Table 98: Summary of Forecasts - India
Table 99: Truck Sales by Segment and Manufacturer
Table 100: Truck Assembly by Manufacturer and Weight Category
  • Indonesia
Table 101: Summary of Forecasts - Indonesia
Table 102: Truck Sales by Segment and Manufacturer
Table 103: Truck Assembly by Manufacturer and Weight Category
  • Malaysia
Table 104: Summary of Forecasts - Malaysia
Table 105: Truck Sales by Segment and Manufacturer
Table 106: Truck Assembly by Manufacturer and Weight Category
  • Philippines
Table 107: Summary of Forecasts - Philippines
Table 108: Truck Sales by Segment and Manufacturer
  • Thailand
Table 109: Summary of Forecasts - Thailand
Table 110: Truck Sales by Segment and Manufacturer
Table 111: Truck Assembly by Manufacturer and Weight Category

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