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Enterprise Tech Ecosystem Series: adidas - 2026

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    Company Profile

  • 20 Pages
  • April 2026
  • GlobalData
  • ID: 6262407
adidas AG (adidas) designs, manufactures, and supplies athletic apparel, equipment, and sports lifestyle products. The company reports its financial and operating performance through six segments: Europe, North America, Greater China, Emerging Markets, Latin America, and Japan/South Korea. It has three product divisions: footwear, accessories, and apparel. The vast majority of the company’s products are manufactured by independent manufacturing partners. Vietnam and Indonesia are adidas’ two largest sourcing centers.

The report provides information and insights into adidas' tech activities, including:

  • Insights of its digital transformation strategies and innovation programs.
  • Overview of technology initiatives covering partnerships, product launches, and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets & contracts.
  • Details of senior management team
  • Details of thematic scorecard

Scope

  • The report provides insights into the company’s tech activities, including its digital transformation strategies, its innovation programs, its technology initiatives, and invetments.

Reasons to Buy

  • Gain insights into adidas' tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships, and investments.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Databricks
  • Amazon
  • Covision
  • Ready Player Me
  • Salesforce
  • STEPN
  • Crypto: The Game
  • Geek+
  • Carbon