Sponsorship Sector Report - Financial Services - Insurance 2026

This report provides an overview of the insurance sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Insurers increasingly activate sponsorships for performance outcomes: stadium experiences, community programs, and always-on content can generate leads and convert engagement into enquiries and sales.
Soccer is the largest sponsorship market, declining from 2020-2023 before rebounding in 2024 and easing in 2025, with annual totals swinging on major renewals.
The sector’s biggest spending brand is Allianz. Its sponsorship spend rises strongly from 2020-2024, powered by premium multi-year platforms including IOC rights, Juventus naming, Bayern Munich extensions, and Twickenham/RFU.

Scope

• This report looks to offer a detailed insight into the insurance sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the insurance sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.