The UK: Home Category Data, The Consumer - Small kitchen appliances 2026 report offers a comprehensive insight into consumer attitudes in the UK small kitchen appliances market. The report focuses on five key subcategories: kettles & hot beverage maker, electrical kitchen gadgets, toasters & sandwich makers, small tabletop cooking appliances, and food preparation appliances. Consumer data is based on our February 2026 UK small kitchen appliances, using a panel of 2,000 nationally representative consumers.
'Around three-fifths of UK consumers have purchased small kitchen appliance products in the last 12 months. Amazon is the most popular retailer for small kitchen appliances among consumers surveyed.
'Around three-fifths of UK consumers have purchased small kitchen appliance products in the last 12 months. Amazon is the most popular retailer for small kitchen appliances among consumers surveyed.
Scope
- Retailer own brands were most used in the overall small kitchen appliances market, followed by Ninja and Russell Hobbs.
- Kettles & hot beverage makers is the most purchased sub-category in the small kitchen appliances market.
- Replacement is the most important driver influencing purchases of small kitchen appliances.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- Bosch
- Breville
- Currys
- John Lewis & Partners
- Kenwood
- Lidl
- Morphy Richards
- Morrisons
- Ninja
- Philips
- Russell Hobbs
- Sainsbury's
- Samsung
- Tefal
- Tesco
