The UK: Home Category Data, The Consumer - Small kitchen appliances 2026 report offers a comprehensive insight into consumer attitudes in the UK small kitchen appliances market. The report focuses on five key subcategories: kettles & hot beverage maker, electrical kitchen gadgets, toasters & sandwich makers, small tabletop cooking appliances, and food preparation appliances. Consumer data is based on our February 2026 UK small kitchen appliances, using a panel of 2,000 nationally representative consumers.
'Around three-fifths of UK consumers have purchased small kitchen appliance products in the last 12 months. Amazon is the most popular retailer for small kitchen appliances among consumers surveyed.
'Around three-fifths of UK consumers have purchased small kitchen appliance products in the last 12 months. Amazon is the most popular retailer for small kitchen appliances among consumers surveyed.
Scope
- Retailer own brands were most used in the overall small kitchen appliances market, followed by Ninja and Russell Hobbs.
- Kettles & hot beverage makers is the most purchased sub-category in the small kitchen appliances market.
- Replacement is the most important driver influencing purchases of small kitchen appliances.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Brand use
- Brand drivers
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2026
- Purchase Motivations, 2026
- Retailer Conversion Rates, 2026
- Retailer Purchased From By Subcategory, 2026
- Retailer Usage by Demographic, 2026
- Drivers of Retailer Choice by Retailer, 2026
- Retailer improvement opportunities by retailer, 2026
- Brand purchased from by subcategory, 2026
- Drivers of brand choice, 2026
List of Figures
- Consumer Penetration, 2026
- Consumer Penetration by Subcategory, 2026
- Replacement Cycle
- Retailers Visited & Purchased from, 2026
- Retailer Profile - Amazon, 2026
- Retailer Profile - Argos, 2026
- Retailer Profile - ASDA, 2026
- Retailer Profile - Tesco, 2026
- Retailer Profile - Currys, 2026
- Drivers of Retailer Choice, 2026
- Retailer Improvement Opportunities, 2026
- Brands used: considered and purchased, 2026
- Drivers of brand choice, 2026
- Shopper Research Process, 2026
- Interaction With Staff Instore, 2026
- Channel Usage when Researching, 2026
- Channel Usage when Purchasing, 2026
- Online Fulfilment Methods, 2026
- Shopper Views On Online Shopping for Small kitchen appliances, 2026
- Satisfaction With Online Shopping for Small kitchen appliances, 2026
- Views Prior to Purchase, 2026
- Factors Of Importance When Purchasing Small kitchen appliances, 2026
- Opinions On Small kitchen appliances, 2026
- Cooking time taken each week, 2026
- Consumer secondhand penetration, 2026
- Consumer secondhand Penetration by Subcategory, 2026
- Channels used for purchasing secondhand Small kitchen appliances
- Why consumers bought secondhand Small kitchen appliances
- Why consumers have not bought secondhand Small kitchen appliances
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- Bosch
- Breville
- Currys
- John Lewis & Partners
- Kenwood
- Lidl
- Morphy Richards
- Morrisons
- Ninja
- Philips
- Russell Hobbs
- Sainsbury's
- Samsung
- Tefal
- Tesco
