The "Business of Esports 2026" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a look at the popular rise and success of professional video gaming. The report highlights the media rights landscape and sponsorship portfolios of the global esports landscape. The report takes a look at the most viewed gaming titles, the sponsors backing the biggest tournaments and highlighting viewership by global regions.
League of Legends remains the most popular esports title. Mobile gaming continues to rise in popularity. Asia-Pacific is the biggest market for esports consumption. Logitech and Red Bull are the most prominent sponsors across major gaming titles explored. The technology, media & telecommunications industry is the most prominent in team sponsorship. Gender inequality runs rife in esports.
League of Legends remains the most popular esports title. Mobile gaming continues to rise in popularity. Asia-Pacific is the biggest market for esports consumption. Logitech and Red Bull are the most prominent sponsors across major gaming titles explored. The technology, media & telecommunications industry is the most prominent in team sponsorship. Gender inequality runs rife in esports.
Key Highlights
- Most watched esports games. Most watched tournaments. Viewership issues. Sponsor breakdown by tournament and team. Prize money distribution in 2026 by game and country. Issues and trends in 2026. Social media followers.
Scope
- The main aims of this report is to highlight the commercial landscape across professional video gaming. The report explores key themes for the biggest teams and tournaments in 2026.
Reasons to Buy
- Esports continues to grow in popularity around the world. Esports enjoyed a huge wave of popular growth after the COVID-19 pandemic and this report explores how its trajectory has looked since.
- The report also looks at some of the biggest issues and challenges facing the professional video gaming scene.
