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Italy Face Make-Up (Make-Up) Market Size, Growth and Forecast Analytics, 2024-2029

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    Report

  • 31 Pages
  • June 2026
  • Region: Italy
  • GlobalData
  • ID: 6262520
Italy Face Make-Up (Make-Up) Market Size, Growth and Forecast Analytics, 2024-2029 is a broad level market review of Face Make-Up market in Italy.

Face Make-Up - includes both female use and make-ups for men. Includes all use of blusher, foundation, face powder and concealers.

Face Make-Up market in Italy registered a positive compound annual growth rate (CAGR) of 2.90% during the period 2019 to 2024 with a sales value of EUR 636.45 Million in 2024, an increase of 7.99% over 2023. The market achieved its strongest performance in 2022, when it grew by 11.42% over its previous year and its weakest performance in 2020, when it fell by -17.36% over 2019. The fastest growing segment of the Face Make-Up market in Italy between the year 2019 and 2024 was Blusher which registered a CAGR of 3.18%. The weakest performing segment of the market was Other Face Make-Up with a CAGR of 2.74%. In 2024 Foundation segment in Italy Face Make-Up market accounted for a major share of 56.69%, while Blusher stood in second position representing 21.73% of the market's 2024 share.
The research handbook provides up-to-date market size data for period 2019-2024 and illustrative forecast to 2029, covering key market aspects like Sales Value and Volume for Face Make-Up and its variants Blusher, Foundation, Face Powder & Other Face Make-Up.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2021 to 2024 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to Italy's Face Make-Up (Make-Up) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

  • Overall Face Make-Up (Make-Up) market value and volume analytics with growth analysis from 2019 to 2029.
  • Value and Volume terms for the top brands.
  • Distribution channel sales analytics from 2021-2024.

Reasons to Buy

  • Get access to authoritative and granular data on the Face Make-Up (Make-Up) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Anti-Perspirants & Deodorants Market Overview
2 Italy Anti-Perspirants & Deodorants Market Analytics, 2019-29
2.1 Anti-Perspirants & Deodorants Value Analytics, 2019-29
2.1.1 Anti-Perspirants & Deodorants Market by Value, 2019-29
2.1.2 Anti-Perspirants & Deodorants Market Value by Segments, 2019-29
2.2 Anti-Perspirants & Deodorants Volume Analytics, 2019-29
2.2.1 Anti-Perspirants & Deodorants Market by Volume, 2019-29
2.2.2 Anti-Perspirants & Deodorants Market Volume by Segments, 2019-29
3 Italy Anti-Perspirants & Deodorants Market Analytics, by Segment 2019-29
3.1 Aerosol Anti-Perspirant Analytics, 2019-29
3.1.1 Aerosol Anti-Perspirant Market by Value, 2019-29
3.1.2 Aerosol Anti-Perspirant Market by Volume, 2019-29
3.2 Body Spray Analytics, 2019-29
3.2.1 Body Spray Market by Value, 2019-29
3.2.2 Body Spray Market by Volume, 2019-29
3.3 Deodorant Creams Analytics, 2019-29
3.3.1 Deodorant Creams Market by Value, 2019-29
3.3.2 Deodorant Creams Market by Volume, 2019-29
3.4 Deodorant Gel Analytics, 2019-29
3.4.1 Deodorant Gel Market by Value, 2019-29
3.4.2 Deodorant Gel Market by Volume, 2019-29
3.5 Roll-On Deodorants Analytics, 2019-29
3.5.1 Roll-On Deodorants Market by Value, 2019-29
3.5.2 Roll-On Deodorants Market by Volume, 2019-29
3.6 Sticks and Solids Analytics, 2019-29
3.6.1 Sticks and Solids Market by Value, 2019-29
3.6.2 Sticks and Solids Market by Volume, 2019-29
4 Italy Anti-Perspirants & Deodorants Brand Analytics by Value, 2021-24
4.1 Anti-Perspirants & Deodorants Brand Analytics by Value, 2021-24
5 Italy Anti-Perspirants & Deodorants Distribution Channel Analytics by Value, 2021-24
5.1 Anti-Perspirants & Deodorants Distribution Channel Analytics by value, 2021-24
6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About the Analyst
6.3 Disclaimer
List of Tables
Table 1: Italy Anti-Perspirants & Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2019-29
Table 2: Italy Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2019-29
Table 3: Italy Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2019-24
Table 4: Italy Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2024-29
Table 5: Italy Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2019-24
Table 6: Italy Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2024-29
Table 7: Italy Anti-Perspirants & Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2019-29
Table 8: Italy Anti-Perspirants & Deodorants Market Volume (Units m) by Segments, 2019-24
Table 9: Italy Anti-Perspirants & Deodorants Market Volume (Units m) by Segments, 2024-29
Table 10: Italy Aerosol Anti-Perspirant Market by Value (EUR m), 2019-29
Table 11: Italy Aerosol Anti-Perspirant Market by Value (USD m), 2019-29
Table 12: Italy Aerosol Anti-Perspirant Market by Volume (Units m), 2019-29
Table 13: Italy Body Spray Market by Value (EUR m), 2019-29
Table 14: Italy Body Spray Market by Value (USD m), 2019-29
Table 15: Italy Body Spray Market by Volume (Units m), 2019-29
Table 16: Italy Deodorant Creams Market by Value (EUR m), 2019-29
Table 17: Italy Deodorant Creams Market by Value (USD m), 2019-29
Table 18: Italy Deodorant Creams Market by Volume (Units m), 2019-29
Table 19: Italy Deodorant Gel Market by Value (EUR m), 2019-29
Table 20: Italy Deodorant Gel Market by Value (USD m), 2019-29
Table 21: Italy Deodorant Gel Market by Volume (Units m), 2019-29
Table 22: Italy Roll-On Deodorants Market by Value (EUR m), 2019-29
Table 23: Italy Roll-On Deodorants Market by Value (USD m), 2019-29
Table 24: Italy Roll-On Deodorants Market by Volume (Units m), 2019-29
Table 25: Italy Sticks and Solids Market by Value (EUR m), 2019-29
Table 26: Italy Sticks and Solids Market by Value (USD m), 2019-29
Table 27: Italy Sticks and Solids Market by Volume (Units m), 2019-29
Table 28: Italy Anti-Perspirants & Deodorants Market Value by Brands (EUR m), 2021-24
Table 29: Italy Anti-Perspirants & Deodorants Market Value by Brands (USD m), 2021-24
Table 30: Italy Anti-Perspirants & Deodorants Market Value by Distribution Channel (EUR m), 2021-24
Table 31: Italy Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2021-24
Table 32: Category Definitions - Anti-Perspirants & Deodorants Market
Table 33: Distribution Channel Definitions Anti-Perspirants & Deodorants Market
Table 34: Volume Units for Anti-Perspirants & Deodorants Market
Table 35: Italy Exchange Rate EUR - USD (Annual Average), 2019-2024
Table 36: Italy Exchange Rate EUR - USD (Annual Average), 2025-2029 Forecast
List of Figures
Figure 1: Italy Anti-Perspirants & Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2019-29
Figure 2: Italy Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2019-29
Figure 3: Italy Anti-Perspirants & Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2019-29
Figure 4: Italy Anti-Perspirants & Deodorants Market Volume (Units m) by Segments, 2019-29
Figure 5: Italy Aerosol Anti-Perspirant Market by Value (EUR m), 2019-29
Figure 6: Italy Aerosol Anti-Perspirant Market by Volume (Units m), 2019-29
Figure 7: Italy Body Spray Market by Value (EUR m), 2019-29
Figure 8: Italy Body Spray Market by Volume (Units m), 2019-29
Figure 9: Italy Deodorant Creams Market by Value (EUR m), 2019-29
Figure 10: Italy Deodorant Creams Market by Volume (Units m), 2019-29
Figure 11: Italy Deodorant Gel Market by Value (EUR m), 2019-29
Figure 12: Italy Deodorant Gel Market by Volume (Units m), 2019-29
Figure 13: Italy Roll-On Deodorants Market by Value (EUR m), 2019-29
Figure 14: Italy Roll-On Deodorants Market by Volume (Units m), 2019-29
Figure 15: Italy Sticks and Solids Market by Value (EUR m), 2019-29
Figure 16: Italy Sticks and Solids Market by Volume (Units m), 2019-29
Figure 17: Italy Anti-Perspirants & Deodorants Market Value by Brands (EUR m), 2021-24
Figure 18: Italy Anti-Perspirants & Deodorants Market Value by Distribution Channel (EUR m), 2021-24

Table Information