Mustard Oil - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The global mustard oil market was valued at USD 31.66 billion in 2025 and is estimated to reach USD 32.45 billion in 2026, growing to USD 38.45 billion by 2031, registering a CAGR of 3.45% during the forecast period. This report is Segmented by Product Type (Refined Mustard Oil, Unrefined Mustard Oil, and Others), Packaging (Plastic and PET, Pouches, and More), End Use (HoReCa/Foodservice, Industrial, and Retail), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Both Value (USD) and Volume (Liters).

Global Mustard Oil Market Trends and Insights

Consumer preference for traditional and cold-pressed edible oils

Consumer preference for traditional and cold-pressed edible oils is driving the mustard oil market, as purchasing decisions increasingly shift toward minimally processed products that retain their natural nutritional properties, pungency, and sensory characteristics. Cold-pressed mustard oil, commonly known as Kachi Ghani, has transitioned from a predominantly rural and regional cooking oil to a widely accepted premium edible oil in urban markets. This shift is supported by growing consumer confidence in traditional extraction methods that avoid chemical refining and high-temperature processing. As a result, manufacturers are expanding their portfolios with cold-pressed, wood-pressed, organic, and single-origin mustard oil variants, positioning them as premium offerings with higher perceived quality and traceability.

Rising awareness of mustard oil's heart-health benefits

Rising awareness of mustard oil's cardiovascular health benefits is driving market growth, as consumers increasingly seek edible oils with favorable fatty acid profiles and naturally occurring bioactive compounds. Mustard oil contains high levels of monounsaturated and polyunsaturated fatty acids, including omega-3 and omega-6 fatty acids, while remaining relatively low in saturated fats, making it an attractive option for consumers adopting heart-conscious dietary habits. The increasing prevalence of cardiovascular diseases has further accelerated this shift. According to the United States Centers for Disease Control and Prevention (CDC), 3% of adults in the United States had experienced a heart attack in 2024, highlighting the growing importance of preventive dietary choices. This rising health awareness has encouraged consumers to replace conventional cooking oils with alternatives perceived to better support cardiovascular health.

Strong competition from alternative edible oils

Strong competition from alternative edible oils is restraining the growth of the mustard oil market. Consumers have access to a wide range of cooking oils with varying nutritional profiles, flavor characteristics, and functional properties. Oils such as sunflower, soybean, canola, olive, rice bran, groundnut, and avocado oil are increasingly positioned as heart-friendly, neutral-flavored, or multifunctional cooking options, allowing consumers to select products that best suit their culinary preferences. Product innovation, fortified formulations, premium branding, and extensive marketing by major edible oil manufacturers have further intensified competition, limiting mustard oil's ability to expand beyond its traditional consumption base. The wide availability of alternative oils across supermarkets, convenience stores, and online retail platforms provides consumers with greater product variety, making market expansion more challenging for mustard oil manufacturers, particularly in regions where mustard oil is not a conventional household cooking oil.

Other drivers and restraints analyzed in the detailed report include:

• Expanding use of mustard oil in regional and ethnic cuisines
• Demand for minimally processed and chemical-free cooking oils
• Regulatory restrictions related to erucic acid content

Segment Analysis

Unrefined mustard oil accounted for 69.81% of the global mustard oil market in 2025, primarily because it requires minimal processing, allowing manufacturers to retain naturally occurring glucosinolates, antioxidants, tocopherols, and characteristic pungent compounds that differentiate it from refined edible oils. This product differentiation has enabled producers to position unrefined mustard oil as a premium traditional oil rather than a commodity cooking oil. The segment is also supported by widespread preference for "Kachi Ghani" extraction, where mechanical pressing preserves the oil's original sensory profile without chemical refining. The increasing penetration of regional premium brands, geographical identity-based marketing, and artisanal oil mills has further strengthened consumer preference for authentic unrefined varieties.

Refined mustard oil is projected to register the fastest CAGR of 4.87% through 2031, driven by continuous improvements in refining technologies that reduce pungency, color intensity, and impurities while maintaining product stability and consistency. The refined variant offers a more neutral sensory profile and extended shelf life, making it easier for manufacturers to achieve standardized quality across large production volumes. Growing investments in advanced filtration, deodorization, and quality assurance processes have further enhanced product uniformity, enabling refined mustard oil to meet stringent food quality specifications. Increasing availability in standardized packaging formats, coupled with greater compliance with international edible oil standards and export requirements, is expanding its acceptance in regulated markets and supporting its long-term growth.

Complete Report Scope:

• By Product Type
  • Refined Mustard Oil
  • Unrefined Mustard Oil
  • Others
• By Packaging
  • Plastic and PET
  • Pouches
  • Bulk Tins/Drums
  • Others
• By End Use
  • HoReCa/Foodservice
  • Industrial
    • Food and Beverages
    • Personal Care and Cosmetics
    • Others
  • Retail
    • Supermarkets/Hypermarkets
    • Convenience and Grocery Stores
    • Online Retail Stores
    • Other Distribution Channels
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Bangladesh
    • Rest of Asia-Pacific
  • South America
  • Middle East and Africa

Geography Analysis

Asia-Pacific accounted for 45.67% of the global mustard oil market in 2025, supported by its well-established rapeseed-mustard cultivation ecosystem and integrated edible oil value chain. The region benefits from extensive domestic processing infrastructure, strong seed crushing capacity, and a well-developed network of oil mills that ensure consistent raw material availability throughout the year. According to the Solvent Extractors' Association of India (SEA), India's rapeseed-mustard production for the 2025-26 Rabi season is estimated at 119.4 lakh tonnes, representing a 3.5% increase over the previous season. This strengthens feedstock availability for mustard oil manufacturers and supports higher processing volumes. The combination of expanding oilseed production, continued investments in crushing facilities, and efficient distribution networks has reinforced Asia-Pacific's position in the global mustard oil market.

North America is projected to register the fastest CAGR of 5.23% through 2031, primarily driven by demographic changes and the increasing commercialization of ethnic food products. The steady expansion of South Asian communities has supported sustained demand for mustard oil through mainstream grocery retailers, warehouse clubs, and online grocery platforms, broadening the product's distribution beyond niche ethnic channels into specialty edible oil retail. In parallel, retailers are expanding their international food assortments while manufacturers continue to strengthen import partnerships and local distribution capabilities, improving product availability across conventional retail channels. Rising consumer interest in minimally processed specialty oils and premium international cuisines is further contributing to the region's growth.

Europe is emerging as a steadily growing market, supported by increasing availability of ethnic food products through mainstream retail chains and specialty grocery stores, particularly in countries with sizeable South Asian communities. South America remains an emerging market where growth is supported by expanding international food distribution networks, increasing penetration of specialty edible oils through e-commerce and gourmet retail outlets, and rising consumer exposure to global cuisines. The Middle East and Africa continues to witness stable demand due to a large expatriate population and the expansion of modern retail infrastructure, which is improving access to imported mustard oil brands across Gulf countries.

List of Companies Covered in this Report:

• AWL Agri Business Limited
• Emami Group
• Patanjali Foods Limited
• Dabur India Limited
• Marico Limited
• Cargill, Incorporated
• Archer Daniels Midland Company
• K S Oils Limited
• Puri Oil Mills Limited
• Bansal Oil Mill Limited
• Mother Dairy Fruit & Vegetable Private Limited
• Raj Oil Mills Limited
• Taj Agro Products
• Ambuja Agro Industries Limited
• V.V.S.V. & Sons Edible Oil Mill
• GRM Overseas Limited
• Conagra Brands, Inc.
• Bangladesh Edible Oil Limited
• Square Food & Beverage Limited
• Partex Star Group

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support