Halal Tourism - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The global halal tourism market was valued at USD 232.91 billion in 2025 and estimated to grow from USD 249.21 billion in 2026 to reach USD 336.99 billion by 2031, at a CAGR of 6.22% during the forecast period (2026-2031). This report is Segmented by Travel Purpose (Leisure, Religious, Family, Business, and MICE), Traveler Type (Solo and Group), Service Type (Accommodation, Food and Beverage, Activities, and Transportation), Booking Channel (OTAs, Direct Booking, Agencies, and Religious Specialists), and Geography. Forecasts are Provided in USD.

Global Halal Tourism Market Trends and Insights

Rising Muslim Population and Travel Spend

The global halal tourism market is supported by a growing and increasingly mobile Muslim traveler base. International Muslim travel arrivals increased, reflecting the expanding scale of this market. Muslim women accounted for a significant portion of international trips, representing nearly half of total Muslim arrivals. This shift highlights the growing influence of their spending power on destination and service preferences. Many Muslim women travelers expressed a willingness to pay more for verified Muslim-friendly accommodations, emphasizing the importance of trust and consistent service quality. Solo travel among Muslim women also saw a notable rise compared to previous years, indicating changes in how trips are planned and purchased. This broader traveler base drives steady demand across various segments, including pilgrimage, family vacations, city breaks, and experience-focused trips. These trends collectively support long-term growth across multiple areas of the global halal tourism market.

Growth of Digital Muslim-Friendly Booking Ecosystems

Digital booking ecosystems are simplifying the global halal tourism market by integrating service discovery, booking, and verification into user-friendly formats. The official Saudi platform for pilgrimage travel, Nusuk, supports visa applications, accommodation, and transport bookings for pilgrims from over 190 countries. This demonstrates how digital systems are standardizing cross-border travel at scale. HalalBooking reported a gross booking value of USD 89 million for 2025, with net revenue growth of 23% and an inventory expansion to 13,176 hotels across 98 countries by 2024, reflecting the growing acceptance of specialized digital platforms. Klook and the Hong Kong Tourism Board noted a 43.5% increase in Muslim traveler bookings to Hong Kong in 2025 after launching a multi-market campaign tailored to Muslim travelers. This underscores how curated inventory and improved visibility can drive conversions. As digital search tools gain trust, the global halal tourism market is expected to see more bookings shift toward platforms offering convenience, destination-specific content, and clear Muslim-friendly features.

Fragmented Halal Certification Standards Across Countries

The global halal tourism market faces challenges due to the absence of a universally accepted certification framework across destination countries. Hospitality operators often need multiple certifications to operate in various markets, incurring high costs for audits, documentation, and renewals. Efforts to harmonize halal standards are ongoing, but differences in religious interpretations and local regulatory practices continue to impede cross-border alignment. This situation creates unequal market access, as larger operators are better positioned to manage compliance costs compared to smaller firms, particularly those serving multiple destinations. Although countries such as Malaysia are working to formalize Muslim-friendly frameworks, the market continues to encounter difficulties until these frameworks gain consistent recognition across jurisdictions.

Other drivers and restraints analyzed in the detailed report include:

• Government-Led Halal Destination Development
• Demand for Family-Oriented and Faith-Consistent Travel
• Limited Trust in Halal Claims in Non-Muslim Destinations

Segment Analysis

Religious tourism accounted for 38.43% of the global halal tourism market in 2025, making it the largest travel purpose segment. Saudi Arabia hosted 19.5 million pilgrims and Umrah performers that year, forming the primary demand base for this segment and sustaining the market through recurring cross-border flows. This demand also drives related needs for accommodation, local transportation, and destination services tied to pilgrimage travel. The Nusuk platform supports this structure by offering pilgrims from over 190 countries direct access to booking and service processes through a single official platform. Religious travel remains a high-volume segment and a critical demand base for the broader global halal tourism market.

Leisure and vacation travel is projected to grow at a CAGR of 7.46% from 2026 to 2031. This growth aligns with increasing Muslim travel arrivals and the rising participation of women and solo travelers, diversifying travel purposes beyond obligatory trips. Family tourism remains closely linked to religious and leisure segments, as many trips involve group planning and shared service needs. Business and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel is becoming more significant, particularly in regions where OIC (Organization of Islamic Cooperation)-linked corporate and institutional ties are strengthening. Faith-consistent service expectations further support this trend. The global halal tourism industry is moving toward a more balanced purpose mix, with religious travel remaining a strong foundation.

Group travel accounted for 61.91% of the global halal tourism market share in 2025, underscoring its continued dominance in pilgrimage, family vacations, and organized itineraries. This segment benefits from bundled travel packages, blocked accommodation, and the convenience of managing families or pilgrim groups through verified services. Solo travel, however, is expected to grow at a 6.98% compound annual growth rate (CAGR) through 2031, making it the fastest-growing traveler type in the global halal tourism market. Research by CrescentRating in 2026 revealed that solo travel among Muslim women increased to 35% in 2025, compared to 28% in 2019, indicating a lasting change in travel behavior. Mastercard and CrescentRating also noted a rise in solo travel among younger Muslim travelers, supporting the growth of self-directed and app-based booking trends.

The rise of solo travel is reshaping how the global halal tourism market serves customers during booking and travel. Smaller party sizes often result in lower transaction values per booking but can increase booking frequency and demand for flexible options. Solo travelers prioritize verified neighborhood information, halal dining options, reliable transportation, and accommodations emphasizing safety and privacy. This is particularly relevant for younger women travelers, whose growing participation drives the need for services that balance independence with trust. Despite this growth, group travel remains central to the market, as pilgrimage and family trips continue to drive most demand.

Complete Report Scope:

• By Travel Purpose
  • Leisure & Vacation Travel
  • Religious Tourism (Umrah, Ziyarah, Islamic Heritage Travel)
  • Family Tourism
  • Business & MICE Travel
• By Traveler Type
  • Solo Travelers
  • Group Travelers
• By Service Type
  • Accommodation
  • Food and Beverage
  • Activities and Attractions
  • Transportation
  • Services and Facilities
• By Booking Channel
  • Online Travel Agencies (OTAs)
  • Direct Booking
  • Travel Agencies & Tour Operators
  • Religious Travel Specialists
• By Destination Country
  • Saudi Arabia
  • Türkiye
  • Malaysia
  • United Arab Emirates
  • Indonesia
  • Qatar
  • Egypt
  • Singapore
  • United Kingdom
  • Thailand
  • Rest of World

Geography Analysis

Western Asia is the largest regional cluster in the global halal tourism market, driven by a strong religious travel base, established service capacity, and high destination recognition. Saudi Arabia is projected to hold a 24.23% country-level share in 2025, with 19.5 million pilgrims and Umrah performers, underscoring the region's reliance on pilgrimage-driven demand. The Nusuk platform enhances this position by connecting pilgrims from over 190 countries to booking and service functions in one digital environment. The region also benefits from family-travel demand, diverse accommodation options, and operational expertise in meeting Muslim-friendly tourism needs. Western Asia demonstrates the effective combination of scale, faith alignment, and destination readiness.

Türkiye is expected to achieve the fastest growth among destination countries, with an 7.98% CAGR projected through 2031. Malaysia is a key destination, attracting 5.4 million Muslim tourists in 2024, generating MYR 19.5 billion (USD 4.81 billion) in spending, and targeting over 10 million visitors during Visit Malaysia 2026. The Islamic Tourism Center supports regional coordination and consistency in Muslim-friendly tourism standards. Singapore and Thailand remain significant due to their location in major travel corridors. Hong Kong’s 43.5% rise in Muslim traveler bookings in 2025 highlights the impact of targeted communication in developing Muslim-friendly profiles.

Europe, North America, and other non-OIC regions show varied performance in the global halal tourism market. CrescentRating’s 2025 ranking placed the United Kingdom as the top non-OIC destination, demonstrating that well-organized facilities and information can attract Muslim travelers. Singapore also ranked highly, showing that service design can influence destination choice. However, non-OIC regions face challenges, including a trust gap in halal claims, which can limit booking conversions when digital verification is insufficient. While the market offers geographic potential, traveler confidence and service readiness remain inconsistent.

List of Companies Covered in this Report:

• CrescentRating
• HalalBooking
• Tripfez
• Salam Standard
• HalalTrip
• Expedia Group
• Airbnb
• Tripadvisor
• Google Travel
• Traveloka
• Viator
• GetYourGuide
• Al Habtoor Group
• Satguru Travel & Tourism Services
• Muslim Pro (Bitsmedia Pte Ltd)
• Flyin.com
• TUI Group
• Booking Holdings (Booking.com)
• Agoda (Booking Holdings)
• Klook Travel Technology Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support