North America Urban Design Market Trends and Insights
Housing Affordability and Infill Development
Housing shortages are extending the pipeline for planning and urban design work across established metropolitan areas. Cities with high housing regulation took 2.5 times longer to approve projects than cities with more streamlined rules, and each month of delay added 1%, or USD 4,400, to per-unit building costs in Washington state, according to Pew Charitable Trusts in 2026. Research reported by the Congress for the New Urbanism identified capacity for 430,000 housing units along California commercial arterials in the near term, with long-term potential of 1.3 million units, and these sites need land-use planning, zoning support, public realm work, and implementation planning before they can move ahead. Florida’s Infill Redevelopment Act, signed in May 2026, added a framework intended to streamline approvals for urban infill sites, while Canada Mortgage and Housing Corporation released more than 50 standardized housing plans in 2025 for municipalities that lack in-house design capacity. A National Association of Realtors survey published in 2026 found that 63% of residents in the 50 largest U.S. metropolitan areas would pay more to live in walkable communities and 89% considered sidewalks and walkable public spaces important in housing decisions. Congress for the New Urbanism found that homes in walkable neighborhoods commanded a 14.9% premium, a 5% improvement in walkable infrastructure increased time spent walking by 32.1%, and listings highlighting walkability rose from 0.6% in October 2024 to 1.3% in October 2025.Federal Infrastructure and Transit Investment
Federal transportation programs provide a durable source of assignments for the North America urban design market. Highway changes, transit extensions, and multimodal hubs require planning, design coordination, public space work, and consultation before construction contracts are issued. This early work can provide firms with a clearer view of funded projects than private speculative development does. The proposed BUILD America 250 Act was approved by the House Transportation and Infrastructure Committee in May 2026 by a 62-2 vote and would authorize USD 580 billion in surface transportation programs for fiscal years 2027 through 2031. The proposal represents a 25% increase in core formula programs relative to the IIJA, which would expand the project base for corridor, station-area, and public realm planning if enacted. Transit-oriented development links infrastructure spending to residential and commercial programs and needs circulation plans, pedestrian connections, open spaces, land-use rules, and phased implementation plans that allow planning teams to stay involved from early options analysis through design development.Lengthy Entitlement and Zoning Approvals
Approval delays reduce the share of planned development that moves into detailed design and construction. A UCLA Anderson study published in 2026 found that lengthy approval timelines reduce new housing supply because carrying costs weaken project feasibility. Complex urban sites may require NEPA reviews, state environmental assessments, historic preservation requirements, and local zoning approvals, extending the period between design work and construction start by 18 to 36 months. Community concerns about higher density add uncertainty in suburban and inner-ring locations, and an American Enterprise Institute survey found that skepticism about supply and neighborhood change were central reasons for opposition to zoning flexibility. Projects that cross city, county, or state boundaries can require coordination among agencies with separate priorities and review processes. The North America urban design market is therefore exposed to a slower conversion of planned work into funded assignments.Other drivers and restraints analyzed in the detailed report include:
- Suburban Retrofit and Mixed-Use Intensification
- Climate Adaptation for Existing Cities
- High Land, Labor, and Construction Costs
Segment Analysis
Urban Design, Public Realm, and Landscape Design held 30.8% of segment revenue in 2025. The segment benefits from city investment in streetscapes, parks, waterfronts, station areas, and publicly accessible spaces. It also draws on private developers who must provide public realm improvements to obtain planning approvals. This combination makes demand broad across public and private clients. The segment is active in major metropolitan areas and in suburban redevelopment locations. Its range of assignments helps it remain the largest type within the North America urban design industry.Zoning, Development Control, and Implementation Advisory is forecast to grow at an 8.1% CAGR through 2031. California’s AB 2243, adopted in 2025 and building on AB 2011, allows mixed-use residential development along commercial corridors. Clients need help converting legislation and local rules into buildable codes, plans, and approval strategies. This gives the segment a role that extends beyond design execution. Master Planning, Land-Use Planning, and Transportation and Mobility Planning remain volume anchors because they serve large infrastructure and mixed-use programs. The Others category includes niche advisory and Indigenous land-planning work, which are gaining visibility in Canada.
Complete Report Scope:
- By Type
- Master Planning and Land-Use Planning
- Urban Design, Public Realm and Landscape Design
- Transportation and Mobility Planning
- Zoning, Development Control and Implementation Advisory
- Others
- By Sector
- Mixed-Use and Township Developments
- Transportation and Infrastructure
- Public, Civic and Institutional Developments
- Others
- By Investor Type
- Public
- Private
- By Countries
- United States
- Canada
- Mexico
List of Companies Covered in this Report:
- AECOM
- Jacobs Solutions Inc.
- WSP Global Inc.
- Stantec Inc.
- HDR, Inc.
- Gensler
- HOK
- Perkins&Will
- Sasaki Associates, Inc.
- Arcadis N.V.
- Foster + Partners
- Skidmore, Owings & Merrill LLP
- Lendlease Group
- Related Companies, L.P.
- Brookfield Properties
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AECOM
- Jacobs Solutions Inc.
- WSP Global Inc.
- Stantec Inc.
- HDR, Inc.
- Gensler
- HOK
- Perkins&Will
- Sasaki Associates, Inc.
- Arcadis N.V.
- Foster + Partners
- Skidmore, Owings & Merrill LLP
- Lendlease Group
- Related Companies, L.P.
- Brookfield Properties

