Thailand Two Wheeler Market Trends and Insights
Rising Demand for Last-Mile Delivery Motorcycles
E-commerce logistics operators are rewriting fleet strategies around low-maintenance electric units that cut fuel spend and idle time. Thailand Post field-tested several electric bikes as part of a 25,000-unit fleet in 2025 and plans wider rollouts tied to carbon-neutral goals. Grab added more than 30,000 electric vehicles to its platform by April 2026, achieved a 35% rise in EV rides, and offered competitive daily pricing, which makes electrics cost-competitive for drivers covering 100-150 km per day. The food delivery segment experienced substantial growth during the year, maintaining strong demand for stop-and-go bikes, where electric torque offers distinct advantages. GrabBike Saver trips saw a significant increase, highlighting the growing shift toward electric mobility. While Bangkok remains at the forefront of this transition, the trend is expected to expand to Laem Chabang port and U-Tapao airport hubs over the coming years.Government EV Subsidy Scheme Reducing Upfront Cost of E2Ws
The EV3.5 framework provides rebates on electric bikes within a specific price range, aiming to achieve significant registrations by 2027. Amendments made in 2025 extended deadlines and introduced enhanced export credits, strengthening assembler confidence. Honda's UC3 qualifies for the subsidy, positioning it below the mass-market threshold. Meanwhile, a domestic brand announced several new models to leverage the incentive and outlined plans for a battery plant in 2026. The benefits are concentrated in the mid-decade period, encouraging first-time EV buyers before the policy concludes.Tightening of Hire-Purchase Credit Approval Criteria
In 2025, lenders grew cautious as household debt reached significant levels. Krungsri Auto increased rates and required larger down payments, excluding many entry-level buyers. While AEON offered competitive rates, Siam Digital targeted a smaller customer base with higher pricing. The impact is most severe in farming provinces, where incomes are considerably lower compared to urban areas like Bangkok. Consequently, consumers are extending ownership cycles, delaying upgrades, and reducing new unit purchases over the forecast period.Other drivers and restraints analyzed in the detailed report include:
- Expansion of Battery-Swap Station Networks by Oil and Energy Majors
- Rapid Adoption of Digital Motorcycle Financing Via Mobile Apps
- Limited Public Fast-Charging Infrastructure Outside Urban Cores
Segment Analysis
Scooters are forecast to outpace overall growth and lift their slice of the Thailand two-wheeler market by 2031. Motorcycles controlled 72.33% share in 2025, a legacy of rural manual-shift preference, yet Bangkok congestion amplifies scooter advantages such as automatic gearing and under-seat storage. Honda’s limited-edition Scoopy and ADV160 refreshes appeal to image-conscious millennials, while Yamaha’s NMAX Connected competes on Blue Core efficiency. The push into fashion-forward designs plus smartphone pairing is expanding female ridership, historically underrepresented in manual segments.Tourism recovery multiplies scooter rentals in Phuket and Chiang Mai. Daily rates from THB 200 attract visitors unfamiliar with Thai traffic, and Skoot’s insurance-bundled app builds trust. Rising delivery volumes also favor step-through frames that accept large rear boxes. The Thailand two-wheeler market size for scooters is projected to climb at a 6.48% CAGR, with Honda positioning its WN7 electric concept to merge scooter convenience and motorcycle styling at next-generation price points.
Internal-combustion bikes still account for 91.25% share in 2025, but their grip is loosening. The 101-125 cc bracket anchors affordability at THB 39,000-48,800, underpinning rural demand. Zontes gained significant growth in early 2026 by undercutting Japanese rivals. Concurrently, battery swaps and subsidies create an 11.25% CAGR runway for electric sales. Honda’s UC3 at 6 kW and 122 km range exemplifies mass-market electrics that qualify for the THB 10,000 rebate.
Delivery fleets running 100-150 km daily see payback inside 18 months once fuel savings and lower service intervals are tallied. The Thailand two-wheeler market size for electric models could rise further by 2031 if announced battery plants bridge the present cell-supply gap. Alternative fuels remain negligible, as policy focus and infrastructure budgets stay aligned with battery paths.
Complete Report Scope:
- By Vehicle Type
- Motorcycles
- Scooters
- Mopeds
- By Propulsion Type
- Internal Combustion Engine (ICE)
- Below 100 cc
- 101-125 cc
- 126-250 cc
- Above 250 cc
- Electric Two-Wheelers (E2W)
- Below 1 kW
- 1 kW - 3 kW
- 3 kW - 7.5 kW
- Above 7.5 kW
- Other Alternative Fuels
- CNG/LPG
- Internal Combustion Engine (ICE)
- By Drive Type
- Chain Drive
- Belt Drive
- Shaft Drive
- By End Use
- Personal Use
- Commercial Use
- Delivery and Fleet Services
- By Sales Channel
- Online
- Offline
- By Region
- Bangkok and Central Thailand
- Eastern Economic Corridor
- Northern Thailand
- Northeastern Thailand
- Southern Thailand
List of Companies Covered in this Report:
- Honda Motor Co., Ltd.
- Yamaha Motor Co., Ltd.
- GP Motor Thailand Company Limited
- Kawasaki Motors, Ltd.
- Suzuki Motor Corporation
- Piaggio & C. SpA
- Triumph Motorcycles Ltd.
- Ducati Motor Holding S.p.A.
- Harley-Davidson, Inc.
- Royal Enfield (Eicher Motors Ltd.)
- Bajaj Auto Ltd.
- TVS Motor Company
- Deco Green Energy Co. Ltd.
- Edison Motors (Thailand)
- Yadea Group Holdings Ltd.
- Arun Plus Co., Ltd.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Honda Motor Co., Ltd.
- Yamaha Motor Co., Ltd.
- GP Motor Thailand Company Limited
- Kawasaki Motors, Ltd.
- Suzuki Motor Corporation
- Piaggio & C. SpA
- Triumph Motorcycles Ltd.
- Ducati Motor Holding S.p.A.
- Harley-Davidson, Inc.
- Royal Enfield (Eicher Motors Ltd.)
- Bajaj Auto Ltd.
- TVS Motor Company
- Deco Green Energy Co. Ltd.
- Edison Motors (Thailand)
- Yadea Group Holdings Ltd.
- Arun Plus Co., Ltd.

