Sponsorship Sector Report - Consumer Goods Americas 2026

Sponsorship Sector Report - Consumer Goods Americas 2026

Summary

This report provides an overview of the consumer goods Americas sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

From 2020-2025, consumer goods sports sponsorship across the Americas grew sharply. Value rose 43.9% (7.6% CAGR) and volume increased 66.4%. Brands shifted from passive logos to performance-led activations. This strategy optimizes results for value-conscious shoppers.

American football leads annual value at $139.71m across 134 deals, driven by premium NFL renewals. Soccer has the most deals but lower value. Collectibles and equipment brands outperform by linking sponsorship rights directly to retail product sales.

Leading advertisers favor repeatable, multi-property programs over one-off deals. P&G expands league and team partnerships with the NFL and MLS. Wilson sustains volume via tennis supplier renewals and flagship NBA/NFL ball rights that drive retail demand.

Scope

• This report looks to offer a detailed insight into the consumer goods Americas sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the consumer goods Americas sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.