UK: Home Category Data, The Consumer - Bedroom Textiles 2026
Summary
The UK: Home Category Data, The Consumer - Bedroom Textiles report offers a comprehensive insight into consumer attitudes in the UK bedroom textiles market. The report focuses on overall bedroom textiles products and its five sub-categories: Pillows & duvets, Covers, Blankets, Sheets and Bedroom accessories. Consumer data is based on our 2026 UK bedroom textiles survey, using a panel of 2,000 nationally representative consumers.Key Highlights
- Amazon holds the highest conversion rate in the overall bedroom textiles market followed by Dunelm
- A majority of respondents cited price as the driver of choice for their bedroom textiles purchases
- Most bedroom textiles consumers undertook some research before buying
Scope
- Over half of UK consumers have purchased bedroom textiles products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. Amazon is the most popular retailer for purchasing bedroom textiles products, followed by Dunelm and ASDA.
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Brand use
- Brand drivers
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2026
- Purchase Motivations, 2026
- Retailer Conversion Rates, 2026
- Retailer Purchased From by Subcategory, 2026
- Retailer Usage by Demographic, 2026
- Drivers of Retailer Choice by Retailer, 2026
- Retailer Improvement Opportunities by Retailer, 2026
- Brand Conversion Rates by Subcategory, 2026
- Drivers of Brand Choice, 2026
- Consumer Secondhand Consideration by Subcategory, 2026
- Consumer Penetration, 2026
- Consumer Penetration by Subcategory, 2026
- Purchase Motivations, 2026
- Replacement Cycle, 2026
- Retailers Visited & Purchased from, 2026
- Retailer Profile - Amazon, 2026
- Retailer Profile - Dunelm, 2026
- Retailer Profile - ASDA, 2026
- Retailer Profile - Tesco, 2026
- Retailer Profile - B&M, 2026
- Drivers of Retailer Choice, 2026
- Retailer Improvement Opportunities, 2026
- Brands Considered & Purchased from, 2026
- Drivers of Brand Choice, 2026
- Shopper Research Process, 2026
- Interaction With Staff Instore, 2026
- Channel Usage when Researching, 2026
- Channel Usage when Purchasing, 2026
- Online Fulfilment Methods, 2026
- Shopper Views on Online Shopping for Bedroom Textiles, 2026
- Satisfaction With Online Shopping for Bedroom Textiles, 2026
- Views Prior to Purchase, 2026
- Factors of Importance When Purchasing Bedroom Textiles, 2026
- Opinions on Bedroom Textiles, 2026
- For Which Bedroom Consumers Purchased Bedroom Textiles, 2026
- Fillings for Pillows and Duvets, 2026
- What Consumers Usually do with their Duvets During Different Seasons, 2026
- Consumer Secondhand Penetration, 2026
- Consumer Secondhand Penetration by Subcategory, 2026
- Channels Used for Purchasing Secondhand Bedroom Textiles, 2026
- Why Consumers Bought Secondhand Bedroom Textiles, 2026
- Why Consumers have Not Bought Secondhand Bedroom Textiles, 2026
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- Dorma
- Dunelm
- Duvet Day
- F&F Home
- George Home
- Habitat
- Home Bargains
- Hotel
- IKEA
- Marks & Spencer
- Morris & Co
- Primark
- Silentnight
- Slumberdown
- Tesco
