Home category data, The consumer: Living room textiles
Summary
The UK: Home Category Data, The Consumer - Living room textiles 2026 report offers a comprehensive insight into consumer attitudes in the UK Living room textiles market. The report focuses on three key subcategories: Cushions & cushion covers, Sofa covers & throws, and Beanbags. Consumer data is based on our April 2026 UK Living room textiles, using a panel of 2,000 nationally representative consumers.Key Highlights
- Dunelm holds the highest conversion rate in the overall Living room textile market, followed by Currys.
- Cooking is the most purchased sub-category in the Living room textiles market.
- Replacement is the most important driver influencing purchases of Living room textiles.
Scope
- 27.0% of UK consumers have purchased Living room textile products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. IKEA is the most popular retailer for Living room textile, followed by Amazon and Dunelm.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Research prior to purchase
- Channel use
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2026
- Purchase Motivations, 2026
- Retailer Conversion Rates, 2026
- Retailer Purchased From By Subcategory, 2026
- Retailer Usage by Demographic, 2026
- Drivers of Retailer Choice by Retailer, 2026
- Things retailers should improve on by retailer
- Whether consumers would consider buying secondhand in the future
- Consumer Penetration, 2026
- Consumer Penetration by Subcategory, 2026
- Replacement Cycle
- Retailers Visited & Purchased from, 2026
- Retailer Profile - IKEA, 2026
- Retailer Profile - Amazon, 2026
- Retailer Profile - Dunelm, 2026
- Retailer Profile - Tesco, 2026
- Retailer Profile - B&M, 2026
- Drivers of Retailer Choice, 2026
- Retailer Improvement Opportunities, 2026
- Shopper Research Process, 2026
- Interaction With Staff Instore, 2026
- Channel Usage when Researching, 2026
- Channel Usage when Purchasing, 2026
- Online Fulfilment Methods, 2026
- Shopper Views On Online Shopping for Living room textiles, 2026
- Satisfaction With Online Shopping for Living room textiles, 2026
- Views Prior to Purchase, 2026
- Factors Of Importance When Purchasing Living room textiles, 2026
- Opinions On Living room textiles, 2026
- Consumer secondhand penetration, 2026
- Consumer seconhand Penetration by Subcategory, 2026
- Channels used for purchasing secondhand Living room textiles
- Why consumers bought secondhand Living room textiles
- Why consumers have not bought secondhand Living room textiles
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- B&M
- Dunelm
- IKEA
- Lidl
- Next
- Tesco
- The Range
- TK Maxx
