Sponsorship Sector Report - Business & Consumer Services 2026
Summary
This report provides an overview of the Business & Consumer Services sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.Business & consumer services sports sponsorship reached $1.13B annually in 2025, up 88.6% from 2020.
Soccer leads both volume and value, combining many low-value renewals with occasional major rights deals; basketball and American football generate higher-value packages via venues and teams.
Brands in the sector use sports sponsorship to reach focused audiences and decision-makers, leveraging live events to demonstrate service quality through hospitality, catering delivery, and on-site operational performance.
Scope
- This report looks to offer a detailed insight into the Business & Consumer Services sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Reasons to Buy
- For those wanting an in-depth analysis of how the Business & Consumer Services sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
1. Market Insights- Key Metrics at a Glance (2020-2025)
- 2025 Sponsorship Deal Value by Sector
- Sponsorship Spend by Analysis Year
- Top 5 Highest-Spending Sub-Industries: Annual Spend Split (2020-2025, $m)
- Top 10 Sports by Value and Volume in 2025
- Compound Annual Growth Rate (CAGR) Across Selected Sports
- Top 5 Sports by Deal Volume
- Top 5 Sports by Deal Value
- 2025 Product Category Breakdown
- Key Product Sponsorship Markets
- Largest Deals
- Partnership Branding: Most Common Sponsorship Roles
- Spend per Brand Location
- Top 10 Most Active Brands and Biggest Spenders in 2025
- Top 5 Brands by Deal Volume Since 2020
- Top 5 Brands by Deal Value Since 2020
- Compound Annual Growth Rate (CAGR) Across Selected Brands
- Powering Ferrari’s Net-Zero Ambition: The Ambipar Deal
- Featured Brands
- For Insurance Brands: Strategic Considerations (Buyers)
- For Rights Holders: Strategic Considerations (Sellers)
- 2026 Outlook: What to Watch
- Sources
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Deloitte
- Levy Restaurants
- Aramark
- KPMG
- PwC
- Riyadh Season
- Adecco
