UK Sector Consumer Insights: Sports Equipment 2026
Summary
The the analyst UK Sector Consumer Insights: Sports Equipment 2026 report offers a comprehensive insight into the consumer attitudes, behaviours and drivers in the UK sports equipment market in 2026.Replacement and convenience were the key drivers of sports equipment purchases in 2026, with sports balls, fitness equipment and swimming accessories being the most purchased categories.
Scope
- Value for money was the primary driver of purchasing behaviour across all sports equipment purchases
- Sports balls, fitness equipment and swimming accessories were the most purchased categories within the sports equipment market in 2026
- Highstreets were the most purchased from offline location in 2026
Reasons to Buy
- Understand which sports equipment categories were the most purchased in 2026
- Understand which retailers are the most purchased from for sports equipment in 2026
- Identify the locations where consumers purchased sports equipment in 2026
Table of Contents
- Key Consumer Trends
- Sports Equipment Penetration & Profile, 2026
- Sports Equipment Category Penetration, 2026
- Top 20 Purchased from Retailers for Sports Equipment Overall, 2026
- Top 20 Purchased from Retailers for Sports Equipment Instore and Online, 2026
- Competitor Overlap Overall, 2026
- Competitor Overlap Instore, 2026
- Competitor Overlap Online, 2026
- Top 10 Most Purchased from Retailers for Sports Equipment Consumer Penetration, 2026
- Channel Usage, 2026
- Device Usage, 2026
- Fulfilment Methods, 2026
- Purchase Locations, 2026
- Purchase Frequency, 2026
- Consumer Drivers, 2026
- METHODOLOGY
- Technical details: Consumer survey work
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment categories in the last 12 months by demographic %, 2026
- Retailers’ overlap with their competitors, among the top 10 most purchased retailers for Sports Equipment overall %, 2026
- Retailers’ overlap with their competitors, among the top 10 most purchased retailers for Sports Equipmentinstore %, 2026
- Retailers’ overlap with their competitors, among the top 10 most purchased retailers for Sports Equipment online %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment across each channel in the last 12 months %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment online across each device in the last 12 months by demographic %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment online that used each fulfilment method in the last 12 months by demographic %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment offline that used each location in the last 12 months by demographic %, 2026
- Proportion of UK Sports Equipment shoppers that rated to following drivers 7 or above out to 10 in importance by demographic %, 2026
- Key Consumer Trends
- Proportion of UK consumers that bought Sports Equipment in the last 12 months total %, 2026
- Profile of the UK Sports Equipment shopper by gender %, 2026
- Top categories purchased by female UK Sports Equipment shoppers %, 2026
- Top three most purchased Sports Equipment categories among UK Sports Equipment shoppers %, 2026
- Proportion of UK consumers that bought Sports Equipment in the last 12 months by demographic %, 2026
- Profile of the UK Sports Equipment shopper by demographic %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment categories in the last 12 months %, 2026
- Top 20 Most Purchased Retailers for Sports Equipment Overall %, 2026
- Top 20 Most Purchased Retailers for Sports Equipment Instore %, 2026
- Top 20 Most Purchased from Retailers for Sports Equipment Online %, 2026
- Sports Direct's UK Sports Equipment Penetration by demographic %, 2026
- Amazon’s UK Sports Equipment Penetration by demographic %, 2026
- JD Sports' UK Sports Equipment Penetration by demographic %, 2026
- Nike's UK Sports Equipment Penetration by demographic %, 2026
- Argos' UK Sports Equipment Penetration by demographic %, 2026
- Adidas' UK Sports Equipment Penetration by demographic %, 2026
- Halfords’ UK Sports Equipment Penetration by demographic %, 2026
- Decathlon's UK Sports Equipment Penetration by demographic %, 2026
- TK Maxx's UK Sports Equipment Penetration by demographic %, 2026
- ASDA's UK Sports Equipment Penetration by demographic %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment across each channel in the last 12 months %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment online across each device in the last 12 months %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment online that used each fulfilment method in the last 12 months %, 2026
- Proportion of UK Sports Equipment shoppers that bought Sports Equipment offline that used each location in the last 12 months %, 2026
- Proportion of UK Sports Equipment shoppers who shop for the sector at given frequencies %, 2026
- Proportion of UK Sports Equipment shoppers that rated to following drivers 7 or above out to 10 in importance %, 2026
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Aldi
- Amazon
- American Golf
- Argos
- ASDA
- B&M
- Decathlon
- Go Outdoors
- Halfords
- Home Bargains
- JD Sports
- John Lewis & Partners
- Lidl
- Lululemon
- Mountain Warehouse
- Nike
- Peloton
- ProDirect Soccer
- Puma
- Sports Direct
- The North Face
- TK Maxx
- Very
