Europe HPP Cold Pressed Juices, Smoothies & Shots Market Strategic Research Report

The European High Pressure Processing (HPP) cold-pressed juices, smoothies, and shots market continues to evolve from a niche premium beverage category into a structurally attractive segment within the broader functional beverage industry. The market is estimated at EUR 382 million in 2025, expanded from approximately EUR 278 million in 2022, an 11.2% historical CAGR. The market is projected to reach approximately EUR 655 million by 2031, a 9.4% forecast CAGR. Volume is expected to increase from 96.5 million litres in 2025 to approximately 165.4 million litres by 2031.

Wellness shots (ginger, turmeric, beetroot formulations) represent the fastest-growing product segment, supported by Britvic plc's reported 463% year-on-year growth for its Plenish wellness shots portfolio, underpinning an above-market forecast CAGR of 15.5% through 2031. Cold pressed juices remain the largest segment at 59.9% of total market value in 2025.

Germany, the United Kingdom, and the Netherlands collectively account for an estimated 62% of European market value in 2025, benefiting from higher disposable incomes and a mature ecosystem of specialised cold-pressed beverage manufacturers. Online and direct-to-consumer distribution is the fastest-growing channel at a 13.5% CAGR, driven by subscription services and personalised wellness programmes.

Scope of Europe HPP Cold Pressed Juices, Smoothies & Shots Market Strategic Research Report 2026-2031

• This report provides forecast data by value (EUR Million) and volume (Million Litres) for the Europe HPP cold pressed juices, smoothies, and shots market, with 2025 as the base year and forecasting to 2031.
• This report provides segment by type (Juices, Smoothies, Shots) and by application (Retail & Grocery, Juice Bars & Cafes, Online/DTC, Foodservice/HoReCa, Cleanse & Detox Kits).
• This report provides country-level forecast data for Germany, United Kingdom, Netherlands, France, Italy, Spain, Switzerland, and Rest of Europe.
• This report identifies key growth drivers and inhibitors, including EFSA scientific validation of HPP's food-safety profile.
• This report provides company profiles for fourteen key companies.
• This report provides Porter's Five Forces, PESTLE, and SWOT analysis.
• This report identifies key future trends through 2031.

Who can use the Europe HPP Cold Pressed Juices, Smoothies & Shots Market Research Report?

This research report is ideal for people who wish to understand this market. Some of the intended users are:

• C-level executives and Company Directors in beverage and functional food companies
• Investment managers and Consumer/food sector analysts
• Anyone operating in the premium beverage value chain.