China Wealth Management: Market Sizing and Opportunities to 2030

China Wealth Management: Market Sizing and Opportunities to 2030

Summary

This report analyzes China's wealth and retail savings and investments market. This includes overall affluent market size both by number of individuals and the value of their liquid assets. The report also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by asset classes, covering equities, mutual funds, deposits, and bonds.

China’s affluent population expanded during 2021-25. Despite weaker property markets and slower economic growth, policy stimulus, resilient exports, rising disposable incomes, lower borrowing costs, and recovering equity markets supported wealth creation. Affluent liquid assets increased in 2025, with further growth forecast for 2026-30. However, demographic pressures, a subdued property market, slower economic growth, and external trade uncertainties are expected to moderate expansion.

Scope

• Chinese investors remain heavily reliant on deposits, but lower deposit rates and weakness in the property market are encouraging greater diversification.
• In 2025, investors’ main bank was the most popular investment channel across all wealth segments.
• Chinese HNW individuals’ offshore investments are below the regional average.

Reasons to Buy

• Make strategic decisions using top-level historic and forecast data on China’s wealth industry.
• Identify the most promising client segment by analyzing the penetration of affluent individuals.
• Receive detailed insights into retail liquid asset holdings.
• Understand the changing market and competitive dynamics by learning about digital disruptors and recent deals in the wealth space.