Hot Topics Case Study: Hybrid Meat

Hot Topics Case Study: Hybrid Meat

Summary

Discover how blends of meat and plant-based ingredients can create a new category.

Plant-based alternatives to popular meat products, such as bacon, burger patties, and nuggets, have been available in the market for many years. However, many brands are increasingly embracing hybrid meat. Hybrid or blended meat is defined as a combination of animal protein (meat) and plant-based ingredients, which often include legumes, vegetables, or mycoprotein (fungi).

Blending regular meat with plant-based ingredients can still provide the desired meaty texture and aroma while offering more dietary fiber, reducing production costs-since plant-based products are typically cheaper than meat-and presenting a more environmentally friendly option.

Scope

• Enhanced sustainability claims, such as reduced CO2 emissions and increased reliance on plant-based proteins, can be significant drivers of demand for blended meat products.
• Blended meat products can combine the best qualities of both plant-based and animal-based foods. They retain the aroma and texture of meat while enhancing the nutritional value by increasing fiber content and improving sustainability claims.
• One of the key selling points of hybrid meats will be their seamless transition into consumers' current eating habits-providing familiar formats, such as burger patties, nuggets, minced meat, and sausages can help buyers recreate their favorite meals, without changing their routines and the recipes they follow.

Reasons to Buy

• Discover how to position hybrid meat products, what exactly are those goods and which formats are already available in the market.
• Learn how consumer spending habits on meat have changed, and what is the most influential factor when choosing meat and meat alternative products.