North America Travel Bags - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The North America travel bags market size is expected to grow from USD 7.54 billion in 2025 to USD 7.81 billion in 2026 and is forecast to reach USD 9.56 billion by 2031 at a 4.12% CAGR over 2026-2031. This report is segmented by Material Type (Hard and Soft), End User (Adults and Kids), Category (Mass and Premium), Closure Type (Zipped Travel Bags and Zipless Travel Bags), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD Billion).

North America Travel Bags Market Trends and Insights

Rising Domestic and International Travel Volumes

Rising domestic and international travel volumes are driving sustained demand for travel bags across North America, as higher passenger traffic increases the need for luggage and travel accessories. According to the International Air Transport Association, global passenger traffic, measured in revenue passenger kilometers (RPKs), increased by 5.3% in 2025, while international traffic grew by 7.1% year-over-year, reflecting continued recovery and expansion in air travel. The Bureau of Transportation Statistics reported that US airlines carried 977.8 million systemwide passengers during the May 2025-April 2026 period, indicating consistently high travel activity across domestic and international routes. Additionally, the United States remained the world's largest passenger aviation market, with 890.1 million passengers in 2025, reinforcing the region's strong travel demand and its positive impact on the travel bags market.

Growth in Online Sales of Travel Bags and Accessories

The expansion of e-commerce is increasing access to travel bags and accessories across North America by allowing consumers to browse and purchase products through convenient digital channels. Payments Canada reported that 60% of Canadians made an online purchase in any given month in 2024, indicating the established role of digital shopping in consumer purchasing behavior. Online platforms enable travel-bag brands to reach broader customer bases, offer greater product variety, and facilitate product comparison and convenient delivery. The expansion of brand-owned websites, online marketplaces, and direct-to-consumer channels is further strengthening digital access to travel bags. As online shopping becomes increasingly integrated into consumer routines, digital channels are supporting product discovery and purchasing across the regional market.

Intense Price Competition from Low-Cost Imported Brands

The market faces increasing pressure from low-cost imported brands offering competitively priced products across online and offline retail channels. The availability of lower-priced alternatives intensifies competition, making it difficult for established manufacturers to maintain pricing power and profit margins, particularly in the mass-market segment. As price-sensitive consumers increasingly compare products based on affordability, brands must balance cost competitiveness with product quality and innovation. This competitive environment may constrain revenue growth and limit manufacturers' ability to differentiate their offerings through pricing alone.

Other drivers and restraints analyzed in the detailed report include:

• Increasing Preference for Airline Cabin-Compliant and Lightweight Luggage
• Expansion of Premium and Functional Travel Products
• Extended Product Replacement Cycles

Segment Analysis

Soft bags held the largest share of the North America travel bags market, accounting for 68.64% in 2025. Their lightweight construction, flexible storage capacity, and affordability drive this dominance. Their versatility makes them suitable for a wide range of travel purposes, including business, leisure, and short-distance trips. Soft bags are also widely available across offline and online retail channels, supporting their continued popularity among consumers seeking practical and cost-effective travel solutions.

Hard bags are projected to register the fastest growth, expanding at a CAGR of 5.13% during 2026-2031. The segment is benefiting from increasing consumer demand for durable and protective luggage, particularly among frequent travelers. Advancements in lightweight materials, such as polycarbonate and recycled composites, have improved product durability while reducing overall weight. Manufacturers are also introducing designs with enhanced functionality and sustainability-focused materials, further supporting segment growth.

Adults accounted for the largest share of the North America travel bags market, representing 91.23% of demand in 2025. The segment is driven by high travel frequency among business and leisure travelers, along with sustained demand for luggage across domestic and international trips. Manufacturers continue to expand their product portfolios with lightweight, durable, and functional travel bags tailored to diverse consumer preferences. The wide availability of products across multiple price points and distribution channels further supports the segment's market leadership.

The kids segment is projected to register the fastest growth, expanding at a CAGR of 5.24% during 2026-2031. Growth is supported by increasing family travel and rising demand for travel bags designed specifically for children. Parents are increasingly seeking lightweight, durable, and easy-to-handle luggage with child-friendly designs and practical features. In response, manufacturers are expanding their offerings with products that combine functionality, safety, and appealing aesthetics to meet evolving consumer preferences.

Complete Report Scope:

• By Material Type
  • Hard
  • Soft
• By End User
  • Kids
  • Adults
• By Category
  • Mass
  • Premium
• By Closure Type
  • Zipped Travel Bags
  • Zipless Travel Bags
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
    • Single Brand Stores
    • Multi Brand Stores
  • Online Retail Stores
    • Company Owned Website
    • Third-party E-retailers
  • Other Distribution Channels
• By Country
  • United States
  • Canada
  • Mexico
  • Rest of North America

List of Companies Covered in this Report:

• Samsonite IP Holdings S.àr.l.
• VF Corporation
• Travelpro Products, Inc.
• Delsey S.A.
• Monos Inc.
• Away Travel, Inc.
• Briggs and Riley Travelware
• Victorinox AG
• Tumi, Inc.
• California Pak, LLC.
• Osprey Packs, Inc.
• Herschel Supply Company
• Antler Ltd.
• Bric's Industria Valigeria Fine Spa
• LVMH
• Pelican Products, Inc.
• Thule Group
• Bellroy Pty Ltd.
• SwissGear
• Kipling Apparel Corp
• Travel Blue
• Eagle Creek

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support