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South Korea Robotic Lawn Mower - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

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    Report

  • 80 Pages
  • September 2026
  • Region: South Korea
  • Mordor Intelligence
  • ID: 6288013
The South Korea robotic lawn mower market size was valued at USD 93.76 million in 2025 and is forecast to grow from USD 100.88 million in 2026 to reach USD 145.44 million by 2031, at a CAGR of 7.59% during the forecast period (2026-2031). This report is segmented by Range (Low (Less Than 500 M²), Medium (501-2, 000 M²), and High (More Than 2, 000 M²)), by Navigation Technology (Boundary-Wire, Vision/Camera, and GNSS/RTK-GPS), by End User (Residential and Commercial), and by Distribution Channel (Online (Direct, Marketplaces) and Offline (DIY Stores, Specialty Dealers)). The Market Forecasts are Provided in Terms of Value (USD).

South Korea Robotic Lawn Mower Market Trends and Insights

Expansion of Smart-Home and Connected-Device Adoption

South Korea's digital infrastructure supports app-controlled garden equipment. Samsung Electronics Co., Ltd. had more than 23 million users in South Korea in 2025, while 92% of Bespoke AI Steam robot vacuum purchasers connected their devices to the platform, highlighting strong adoption of SmartThings among AI appliance users. Robotic mowers that work with SmartThings, Google Home, and related platforms fit established household routines. The South Korea robotic lawn mower market can therefore reach buyers who view automated mowing as another connected appliance. Each connected device makes automation of an adjacent household task more familiar. Suppliers with direct platform integration have an advantage over brands that rely on separate bridge applications, particularly when dealers recommend systems that align with existing household controls.

Demand for Quiet, Low-Emission Lawn Maintenance in Dense Urban Areas

Noise considerations are increasing the relevance of quieter lawn-maintenance equipment in South Korea’s dense residential and commercial environments. The Noise and Vibration Control Act provides the regulatory framework for noise management in the country. Battery-powered robotic mowers typically operate at relatively low noise levels of around 55 to 65 dB, making them suitable for applications where conventional mowing equipment may create greater disturbance. This is particularly relevant for apartment complexes, campuses, parks, hotels, and resorts, where property managers and facility operators need to maintain landscaped areas without disrupting residents, visitors, or daily activities. As noise reduction becomes an operational consideration rather than simply a product benefit, procurement teams can incorporate noise-related specifications into equipment tenders and facility-management requirements. This creates an additional demand pathway for robotic mowers, as their lower operating noise and autonomous capabilities enable facility operators to automate routine lawn maintenance while minimizing disturbance in densely populated and high-traffic locations.

High Upfront Cost Versus Conventional Mowers

The high upfront cost of robotic mowers remains a significant barrier to adoption in South Korea, particularly among residential buyers comparing automated equipment with conventional mowing solutions. Wire-free models equipped with RTK, AI vision, and LiDAR typically cost KRW 2 million to KRW 7 million (USD 1,430 to USD 5,000), compared with KRW 200,000 to KRW 500,000 (USD 143 to USD 357) for conventional gasoline mowers. This substantial price difference can make robotic mowers difficult to justify for homeowners with relatively small lawns, while installation, property mapping, and accessories can further increase the total purchase cost. Although autonomous operation can reduce recurring mowing effort and labor requirements, the financial benefits are realized over a longer period, while the purchase expense is incurred upfront. Financing options, total cost of ownership tools, and Robotics-as-a-Service offerings can help reduce this barrier by spreading costs or emphasizing long-term savings. However, until manufacturers offer more affordable wire-free models with practical everyday features, price sensitivity is likely to constrain adoption among cost-conscious residential customers and limit the expansion of robotic mowing beyond premium users.

Other drivers and restraints analyzed in the detailed report include:
  • Commercial Landscaping Labor Scarcity and Wage Pressure
  • Growth of Wire-Free RTK and Vision-Based Navigation
  • Limited Performance on Steep, Fragmented, or Wet Lawns

Segment Analysis

The medium (501-2,000 m²) range segment accounted for 42.9% of the South Korea robotic lawn mower market share in 2025. This range aligns with the lawn sizes of many suburban villa plots and detached homes in metropolitan peripheries, where users require sufficient coverage for private gardens without the higher capacity associated with large-area commercial equipment. Models in this range can therefore address a broad residential customer base while balancing coverage requirements with equipment cost and installation needs. The Low (Less Than 500 m²) segment serves more compact urban gardens and rooftop green spaces, limiting its addressable area but supporting demand in space-constrained residential settings. The broad fit with typical residential lawn sizes makes the Medium range the primary volume segment in South Korea.

The high (more than 2,000 m²) range segment is forecast to grow at a CAGR of 9.2% from 2026 to 2031, supported by increasing use of autonomous mowing across commercial properties and golf courses. Larger sites benefit more directly from automation because frequent mowing over extensive grounds can require substantial labor and equipment time. The Korea Golf Course Management Association published a 2025 course-management white paper addressing autonomous and precision turf practices, while Seowon Valley Country Club introduced an unmanned robotic mower on a South Korean golf fairway in 2025. Such deployments provide local examples of how autonomous equipment can be integrated into large-area turf management and may encourage other professional operators to evaluate similar solutions. This makes larger-area applications an important avenue for the market to expand beyond residential properties.

The boundary-wire segment accounted for 64.8% of the South Korea robotic lawn mower market share in 2025, supported by its longer commercial presence, established dealer networks, and familiarity among residential users. These systems can provide reliable navigation on flat and regularly shaped lawns and generally require less advanced sensing technology, supporting their use among price-sensitive buyers. However, installation requires physical boundary wires to be laid around the mowing area, which can increase setup effort and make changes to the lawn layout more difficult. As wire-free technologies become easier to deploy, the established boundary-wire base is increasingly being challenged by systems that reduce installation requirements. Boundary-wire models therefore continue to provide the market’s existing technology base, but their relative share is likely to face pressure from newer navigation systems.

Vision/camera navigation is forecast to grow at a CAGR of 11.8% from 2026 to 2031 as improvements in AI-based perception and sensor integration expand the capabilities of wire-free robotic mowers. These platforms can combine AI cameras with RTK positioning and, in some cases, LiDAR sensing to identify lawn boundaries, obstacles, and changes in the operating environment without requiring buried wires. Husqvarna AB expanded its robotic lawn mower portfolio in 2026 with AI Vision technology for lawns ranging from 4,000 m² to 7,500 m², including the professional Automower 540 EPOS. GNSS/RTK-GPS systems also serve larger properties where precise positioning is important, while Radio Research Agency requirements for wireless equipment remain a compliance consideration for suppliers. The shift toward sensor-based, wire-free navigation is consequently broadening the range of properties that can adopt robotic mowing and supporting faster growth in vision/camera systems.

Complete Report Scope:

  • By Range
    • Low (Less Than 500 m²)
    • Medium (501-2,000 m²)
    • High (More Than 2,000 m²)
  • By Navigation Technology
    • Boundary-Wire
    • Vision/Camera
    • GNSS/RTK-GPS
  • By End User
    • Residential
    • Commercial
  • By Distribution Channel
    • Online (Direct, Marketplaces)
    • Offline (DIY Stores, Specialty Dealers)

List of Companies Covered in this Report:

  • Husqvarna AB (Husqvarna Group)
  • Segway Inc. (Ninebot Ltd.)
  • Shenzhen Mammotion Technologies Co., Ltd.
  • Kress (Positec Group)
  • STIGA S.p.A. (3i Group plc)
  • Honda Motor Co., Ltd.
  • Robert Bosch GmbH (Bosch Group)
  • AL-KO Geräte GmbH (AL-KO Group)
  • Sunseeker Robotics (Zhejiang Sunseeker Industrial Co., Ltd.)
  • EcoFlow Technology Inc.
  • Greenworks (Globe Holdings Ltd.)
  • Yard Force (SUMEC Group)
  • ANDREAS STIHL AG & Co. KG (STIHL Group)
  • The Toro Company
  • Belrobotics (Yamabiko Corporation)

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Expansion of Smart-Home and Connected-Device Adoption
4.2.2 Demand for Quiet, Low-Emission Lawn Maintenance in Dense Urban Areas
4.2.3 Commercial Landscaping Labor Scarcity and Wage Pressure
4.2.4 Growth of Wire-Free RTK and Vision-Based Navigation
4.2.5 Premiumization of Residential and Golf-Course Maintenance
4.2.6 Korea-Specific Dealer and After-Sales Service Localization
4.3 Market Restraints
4.3.1 High Upfront Cost Versus Conventional Mowers
4.3.2 Limited Performance on Steep, Fragmented, or Wet Lawns
4.3.3 Low Brand Awareness Outside Premium Early Adopters
4.3.4 Dependence on RTK Coverage, Mapping Quality, and Property-Level Setup
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Porter’s Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Range
5.1.1 Low (Less Than 500 m²)
5.1.2 Medium (501-2,000 m²)
5.1.3 High (More Than 2,000 m²)
5.2 By Navigation Technology
5.2.1 Boundary-Wire
5.2.2 Vision/Camera
5.2.3 GNSS/RTK-GPS
5.3 By End User
5.3.1 Residential
5.3.2 Commercial
5.4 By Distribution Channel
5.4.1 Online (Direct, Marketplaces)
5.4.2 Offline (DIY Stores, Specialty Dealers)
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
6.4.1 Husqvarna AB (Husqvarna Group)
6.4.2 Segway Inc. (Ninebot Ltd.)
6.4.3 Shenzhen Mammotion Technologies Co., Ltd.
6.4.4 Kress (Positec Group)
6.4.5 STIGA S.p.A. (3i Group plc)
6.4.6 Honda Motor Co., Ltd.
6.4.7 Robert Bosch GmbH (Bosch Group)
6.4.8 AL-KO Geräte GmbH (AL-KO Group)
6.4.9 Sunseeker Robotics (Zhejiang Sunseeker Industrial Co., Ltd.)
6.4.10 EcoFlow Technology Inc.
6.4.11 Greenworks (Globe Holdings Ltd.)
6.4.12 Yard Force (SUMEC Group)
6.4.13 ANDREAS STIHL AG & Co. KG (STIHL Group)
6.4.14 The Toro Company
6.4.15 Belrobotics (Yamabiko Corporation)
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Husqvarna AB (Husqvarna Group)
  • Segway Inc. (Ninebot Ltd.)
  • Shenzhen Mammotion Technologies Co., Ltd.
  • Kress (Positec Group)
  • STIGA S.p.A. (3i Group plc)
  • Honda Motor Co., Ltd.
  • Robert Bosch GmbH (Bosch Group)
  • AL-KO Geräte GmbH (AL-KO Group)
  • Sunseeker Robotics (Zhejiang Sunseeker Industrial Co., Ltd.)
  • EcoFlow Technology Inc.
  • Greenworks (Globe Holdings Ltd.)
  • Yard Force (SUMEC Group)
  • ANDREAS STIHL AG & Co. KG (STIHL Group)
  • The Toro Company
  • Belrobotics (Yamabiko Corporation)