The pet odor eliminator gel market size is expected to see rapid growth in the next few years. It will grow to $2.74 billion in 2030 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to rising demand for eco friendly and non toxic cleaning solutions, increasing premiumization of pet care hygiene products, growth in e commerce pet care product sales, technological advancements in enzymatic odor neutralization systems, expanding focus on indoor air quality and healthy living environments. Major trends in the forecast period include bio enzyme based odor neutralization gel formulations, plant based and biodegradable pet care cleaning gels, smart fragrance controlled air purification gels, activated charcoal enhanced multi surface odor gels, hypoallergenic and non toxic pet safe gel innovations.
The rising number of pet owners is anticipated to drive the expansion of the pet odor eliminator gel market in the coming years. Pet ownership involves the adoption, responsibility, and care of companion animals, including dogs and cats, for purposes such as companionship, emotional well-being, protection, and improving quality of life. The growth in pet ownership is supported by increasing emotional support requirements, as a greater number of individuals are turning to pets to manage feelings of loneliness, stress, and anxiety in their everyday lives. The growing pet population is increasing the requirement for efficient household hygiene products, which is contributing to higher demand for pet odor eliminator gels as consumers look for easy-to-use and long-lasting solutions to control pet-related odors. For example, in February 2025, according to a report released by Shelter Animals Count, a US-based nonprofit organization, dog and cat adoptions in the US totaled 4,192,443 in 2024, consisting of approximately 2 million dog adoptions and 2 million cat adoptions, representing a growth of 0.4%, or an additional 17,153 adoptions, compared with 2023. Thus, the rising adoption of pets is contributing to the growth of the pet odor eliminator gel market.
Key companies operating in the pet odor eliminator gel market are focusing on developing innovative products, such as plant-based odor-neutralizing gel, to enhance long-lasting odor control, household freshness, and pet-safe air purification. Plant-based odor-neutralizing gels are non-toxic, slow-release deodorizing products that utilize natural compounds and essential oils to capture and break down odor molecules at the source, providing a safer and longer-lasting alternative to conventional chemical-based sprays and synthetic air fresheners. For example, in June 2025, Azuna LLC, a US-based natural odor-eliminating company, launched its Azuna Pet line specifically designed for pet households. The product uses a blend of cedarwood, tea tree oil, and proprietary bioactive odor-absorbing molecules to neutralize persistent pet odors instead of masking them. It is formulated as a gel-based system that delivers continuous odor control through multiple formats, including refill pouches and whole-home kits for extended coverage. Additionally, the product is plant-based, non-toxic, and cruelty-free, making it safe for use around pets while maintaining indoor air freshness and comfort.
In June 2025, Azuna Inc., a US-based provider of pet odor elimination room treatments and gel refill pouches, entered into a partnership with the American Kennel Club as an official sponsor to reinforce its presence in the pet care market. Through this collaboration, Azuna and the American Kennel Club seek to encourage the use of safe, pet-friendly odor control products while raising awareness of non-toxic odor elimination solutions, including gel-based formulations developed for households with pets. The American Kennel Club (AKC) is a US-based non-profit organization.
Major companies operating in the pet odor eliminator gel market report are Spectrum Brands Holdings Inc., OMI Industries Inc., Church & Dwight Co. Inc., Azuna Inc., Kobayashi Healthcare International Inc., OxiScience LLC, Odorchem Manufacturing Corp., Punati Corp., Beaumont Products Inc., ELiX Scent Company Sp. z o.o., Rocco & Roxie Supply Co., Moso Natural.
North America was the dominating region in the pet odor eliminator gel market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the pet odor eliminator gel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the pet odor eliminator gel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
This product will be delivered within 3-5 business days.
Table of Contents
Executive Summary
Pet Odor Eliminator Gel Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses pet odor eliminator gel market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for pet odor eliminator gel? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pet odor eliminator gel market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Product Type: Natural Gel; Chemical Based Gel; Enzymatic Gel; Activated Charcoal Gel; Fragrance Based Gel; Non Toxic Gel; Eco Friendly Gel; Other Product Types2) By Pet Type: Dogs; Cats; Small Pets; Multi Pet
3) By Distribution Channel: Online Store; Supermarket Or Hypermarket; Specialty Pet Store; Convenience Store; Direct To Consumer Channel; Other Distribution Channels
4) By End User: Households; Pet Care Center; Animal Shelter; Veterinary Clinic; Pet Boarding Facility; Other End Users
Subsegments:
1) By Natural Gel: Plant Based Odor Neutralizing Gel; Essential Oil Infused Gel; Herbal Odor Control Gel; Biodegradable Natural Gel2) By Chemical Based Gel: Ammonia Neutralizing Gel; Industrial Strength Odor Gel; Synthetic Fragrance Gel; Continuous Release Chemical Gel
3) By Enzymatic Gel: Bio Enzyme Odor Eliminator Gel; Urine Breakdown Gel; Organic Waste Digesting Gel; Multi Surface Enzymatic Gel
4) By Activated Charcoal Gel: Bamboo Charcoal Gel; Air Purifying Charcoal Gel; Moisture Absorbing Gel; Unscented Charcoal Gel
5) By Fragrance Based Gel: Lavender Scented Gel; Citrus Fresh Gel; Floral Aroma Gel; Long Lasting Freshness Gel
6) By Non Toxic Gel: Pet Safe Odor Gel; Alcohol Free Gel; Hypoallergenic Odor Gel; Child Safe Freshening Gel
7) By Eco Friendly Gel: Refillable Odor Gel; Recyclable Container Gel; sustainable Ingredient Gel; Low Emission Freshness Gel
8) By Other Product Types: Multi Pet Odor Gel; Travel Friendly Gel; Compact Room Freshening Gel; Veterinary Grade Odor Gel
Companies Mentioned: Spectrum Brands Holdings Inc.; OMI Industries Inc.; Church & Dwight Co. Inc.; Azuna Inc.; Kobayashi Healthcare International Inc.; OxiScience LLC; Odorchem Manufacturing Corp.; Punati Corp.; Beaumont Products Inc.; ELiX Scent Company Sp. z o.o.; Rocco & Roxie Supply Co.; Moso Natural
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
- Spectrum Brands Holdings Inc.
- OMI Industries Inc.
- Church & Dwight Co. Inc.
- Azuna Inc.
- Kobayashi Healthcare International Inc.
- OxiScience LLC
- Odorchem Manufacturing Corp.
- Punati Corp.
- Beaumont Products Inc.
- ELiX Scent Company Sp. z o.o.
- Rocco & Roxie Supply Co.
- Moso Natural

